Baoding Baigou new town, Baoding City, Hebei Province

Baigou new town is located in the hinterland of Beijing Tianjin Baotou triangle, which is the core area of "Beijing Tianjin Hebei metropolitan area" and "capital economic circle". It is 102 km from Beijing in the north, 108 km from Tianjin in the East and 62 km from Baoding in the south. Tianjin Baotou expressway, Beijing Zhuhai Expressway, Beijing Guangzhou railway, Beijing Kowloon Railway, Beijing Guangzhou high speed railway, Tianjin Baotou railway, etc. build a large traffic network crisscross Baigou new town, which can quickly reach major and medium-sized cities. It takes only 50 minutes, 17 minutes and 14 minutes from Baigou new town to Beijing, Tianjin and Baoding. The 917 passenger dedicated line from Beijing to Baigou new town will be opened soon. The special line from Langzhuo Expressway to Baigou new town is only 32 km, and the line from Baigou new town to the second International Airport in the north of Daxing is only 55 km. Baigou new town has been fully integrated into the "half-hour economic circle" around Beijing, Tianjin and Bohai Sea. With the implementation of Beijing's "action plan for accelerating the development of the southern part of the city" and the construction of Beijing Baigou new town intercity railway, Baigou new town has been listed on the work agenda The new city will be included in the greater Beijing metropolitan area for key construction.

summary

On April 1, 2010, Baigou new town was jointly approved by the central editorial office, the central agricultural office, the national development and Reform Commission, the Ministry of public security, the Ministry of civil affairs and the Ministry of finance as the only "pilot project of administrative system reform of economically developed towns" in Hebei Province. In August, with the approval of the provincial Party committee and the provincial government, Baoding Baigou new town management agency at the sub prefecture level was established, covering an area of 118.5 square kilometers. On September 16, at the unveiling ceremony of Baigou new town, the municipal Party committee and the municipal government further defined the development orientation of Baigou New Town: China's luggage capital, Jingnan famous commercial city and Baodong central city, to be a good driving area for the city's accelerated development, to build a modern characteristic industry gathering area, to build a demonstration area for urban and rural development, and to strive to be a comprehensive supporting reform experimental area. Baigou new town governs Baigou town and the former Baiyangdian hot spring city. Baigou trade and logistics industry, processing and manufacturing industry, hot spring city tourism and leisure industry and other characteristic industries continue to grow. Since the establishment of Baigou new town, the growth rate of various economic indicators has reached 30%, creating a "Baigou new city speed" for many years. From 2008 to 2010, the residential population increased from 130000 to 150000, an increase of 15%; the built-up area increased from 15 square kilometers to 25 square kilometers, an increase of 67%; the fiscal revenue increased from 150 million yuan to 300 million yuan, an increase of 100%. in April 2017, the Party Central Committee and the State Council decided to establish xiong'an new area. Baiyangdian hot spring city, which was originally under the jurisdiction of Baigou new city, was under the jurisdiction of xiong'an new area. So far, Baigou town is only under the jurisdiction of Baigou new city, with a total area of 54.5 square kilometers and 33 villages.

Specific introduction

Original name

Baigou, formerly a small town in Gaobeidian City of Baoding, is a well-known commodity distribution center in northern China. It is the only pilot project of administrative system reform for economically developed towns in Hebei Province. Since 1992, it has established a sub county-level town and implemented the strategy of strengthening the town through industry. The industrial area has expanded from 100 mu to 5000 mu, introduced more than 8000 domestic and foreign well-known brands, and listed more than 100 commodities every day It has more than 1.5 million varieties, covering more than a dozen comprehensive business clusters of luggage, clothing, small commodities and other industries in the overall life chain of clothing, food, housing and transportation. At present, Baigou town has more than 300 large-scale enterprises, more than 3000 processing enterprises, with an annual output of 650 million bags. It is the largest production and marketing base of bags in China, and is known as the "capital of bags in China".

Industry

In July 2008, Baoding Municipal Party committee and municipal government of Hebei Province issued the outline of one main and three times urban development strategic planning to start the construction of Baigou Baiyangdian hot spring city as a sub central city. On August 17, 2010, with the approval of Hebei provincial Party committee, Hebei provincial organization committee issued the "notice on the establishment of Baoding Baigou new town management organization", which established Baoding Baigou new town working committee and Baigou New Town Management Committee of the Communist Party of China, and determined Baigou new town as the Deputy department level construction system. The Party Working Committee and Management Committee of Baigou new town put forward that in order to enhance the popularity and reputation of the city's image, it is necessary to adhere to the construction of high-quality brands, create high-grade and widely influential city brands, and enhance the city's core competitiveness. In accordance with the urban planning requirements of "single product", Baigou new town strictly controls the "three passes" in urban design: design, construction and acceptance, so as to ensure the high standard and high-quality completion of the project without any hidden dangers.

Brand introduction

Brand management

Baigou began to enter an important period of "brand management". When the Party committee and government of Baigou new town studied and formulated the development plan of Baigou, they listed the creation of brand market as the primary content of rectifying and standardizing the market economic order, as an important idea to realize the leap forward development. On the one hand, we should organize enterprises, merchants and government officials to go out to study and investigate. From comparison and comparison, we can truly feel that a brand is an access to the modern market and a letter of credit to win consumers' purchase. Maintaining the brand image will win huge business opportunities and benefits. the Party committee and government of Baigou new town should first make great efforts to rectify and standardize the market economic order. All scale enterprises, individual processing households, fixed stores and operating stalls in the town were registered as commodity brands one by one. All enterprises and merchants are required to firmly adhere to the "three no's": no production, no purchase and no sale of non brand and fake and shoddy goods. It is necessary to restrict unlicensed products to go on the market, crack down on fake and shoddy products, and give policy support and vigorous publicity to famous brand stores, so as to form a strong impetus to brand management. "Brand fever" has become an unprecedented consensus in Baigou. So far, there are more than 1200 registered trademarks in the town. Baigou has achieved a qualitative breakthrough in brand management. introduce famous brands to drive market brand management. First of all, Baigou has attracted nearly 5000 famous brand goods at home and abroad with the concept of great opening, relaxed environment and advanced circulation format. It has opened more than 2000 famous direct selling stores in Baigou, and its quality, price, variety and after-sales service are the same as those of manufacturers. When merchants from neighboring provinces and cities come to Baigou to buy famous brand goods, they greatly reduce the investment in manpower, material resources, financial resources and time. This is the secret of forming a strong flow of people, logistics and information in Baigou market. Secondly, Baigou's bags have registered more than 1000 brands, such as "Yutu", "kosbid", "furund", "aottla, otila" and "Bonu". Among them, the "Yutu", "otila" and other luggage series products have won the favor of the majority of users with their excellent quality and advanced design. The products are sold to large and medium-sized cities in China, as well as Russia, Japan, France and Australia Leah and other countries and regions have been rated as "top ten famous brand products with county characteristics" and "export base of luggage industry with characteristics" in Hebei Province. The unique competitive advantage of Baigou commodity "the lowest price of the same quality, the best quality of the same price" has been formed. In today's Baigou market, there are many famous brands, including famous brand stores, Direct stores and boutique houses. Brand launch, listing operation, clearly marked price, with high credit commitment to face customers from all directions. The concept of Baigou people has changed greatly, the atmosphere of Baigou new town has changed greatly, and the appearance of Baigou market has changed greatly.

Brand production

Baigou began to enter an important period of "brand production". the Party committee and government of Baigou new town attach great importance to the cluster effect of brand enterprises in the process of brand production. Since 2000, Baigou new town has developed and built Baigou Industrial Zone, which enjoys the preferential policies of Provincial Park. So far, the area of the industrial zone has grown from 100 mu to nearly 5000 mu, with a total investment of 1.5 billion yuan and more than 700 enterprises entering the zone. A large number of well-known Chinese and foreign enterprises have settled in the industrial zone, such as France Clavius Leather Co., Ltd., Italy bernu leather International Group Co., Ltd., China South Korea joint venture Yida Leather Co., Ltd., Guangzhou Carlton Leather Co., Ltd. The Party committee and the government of Baigou new town deeply realize that the capital problem is the most realistic problem in the construction of small towns. The most effective way is to put the construction of small towns in the big market and establish a diversified and multi-channel financing system by constantly expanding their own advantages and enhancing their attractiveness. the principle of the Party committee and government of Baigou new town is "who invests, who owns, who benefits", taking the path of "government financing, social fund-raising, farmers' investment, investment promotion, rational development, rolling development". The first is to rely on preferential policies, strengthen high-quality services, create a good environment, and strongly attract domestic and foreign investors to invest in Baigou. In the past four years, Baigou has attracted more than 1000 domestic and foreign merchants, with a capital of nearly 2 billion yuan. The second is to establish the development idea of "leading the rich into the city and prospering the city by private enterprises", so as to attract, encourage and support the well-off farmers to settle down in Baigou and invest in business. The third is to build and transform the market by collecting idle social funds in various forms, such as raising funds to become shareholders. the diversified and multi-channel financing mechanism enables Baigou to invest an average of about 1 billion yuan in small towns every year, ensuring the strong financial support for urban construction. In the past four years, rapid changes have taken place in the market construction and urban construction of Baigou, and a new civilized ecological city is gradually taking shape.

Encourage enterprises to create brands

On January 10, Baigou held a director's Office (enlarged) meeting to study and consider a number of issues related to brand building, strengthening village foundation, land management and municipal engineering.
The meeting studied the "reward measures for encouraging enterprises to strive for famous brands" and "Declaration and identification measures for" Baigou top ten recommended brands of luggage ".
The meeting pointed out that the establishment of incentive measures to encourage enterprises to strive for well-known brands is an important measure to promote the implementation of brand strategy in our district, which is of great significance to enhance the competitiveness of enterprises

Chinese PinYin : He Bei Sheng Bao Ding Shi Bao Ding Bai Gou Xin Cheng