Kongfu family wine(kong fu jia jiu )

Kongfu family wine

The production steps of kongfu family wine are as follows:

The liquor is made of high quality sorghum as raw material, Daqu made from wheat as saccharifying and fermenting agent, laolongtou spring water as brewing water, traditional Luzhou flavor technology, steaming residue, fermentation in artificial cellar, low temperature into the pool, double bottom esterification, layered distillation, taking liquor according to quality, graded storage, degree reduction and turbidity removal, careful blending and other processes.

Characteristics of kongfujia liquor:

Kongfu family wine is colorless, transparent, crystal clear and pleasant. The cellar is fragrant, mellow, sweet, soft and refreshing. The tail is clean and the aftertaste is fragrant. The expert commentary is "fragrant, sweet, refreshing and clean" with distinctive characteristics and typical style of Luzhou flavor baijiu. The alcohol content is 39 degrees. The poem says: the fine wine of Confucius house is rich in alcohol and exciting in meaning.

Kongfu family wine

The Qufu Baijiu was developed in 1986. After entering the market, it is widely welcomed by domestic and foreign users. China has exported to Baijiu, Singapore, Malaysia, Hongkong and other countries and regions, and has become the largest liquor export in China.

essential information

Origin: Qufu, Shandong, China

Qufu high officials and noble lords Co., Ltd., the predecessor of the Kong Fu family wine industry Co., Ltd., is a private Brew House of the government of the Confucius family. It has been over 2000 years of wine making history. The Baijiu liquor is a special wine that was passed into the palace and presented to dignitaries by successive generations of Confucius. Qufu Kong Fu Jia Wine Co., Ltd. is a large company based on Baijiu production. It has a long history and is well known at home and abroad. The leading products of kongfu family have formed seven series: kongfu family wine (pottery), kongfu family wine (moral family), kongfu family wine 1988, kongfu family wine (Confucian style), kongfu family wine (cellar), kongfu family wine (Fu Cang) and ruyaxiang kongfu family wine. The products are low, medium and high, and the high, medium and low grades are complete. Kongfujia liquor is famous for its three flavors (smell, taste and aftertaste) and Sanzheng (flavor, taste and body). In addition to its simple and elegant packaging and profound Confucian cultural connotation, it won the national silver medal for quality in 1988. Its products sell well in China and are exported to more than 20 countries and regions. For 8 consecutive years, its export volume ranks first in China. In October 2008, kongfujia liquor won the national silver medal for quality Won the "Shandong Province consumer satisfaction unit.". The Chinese Baijiu liquor collection house, which is a high-end product, which is well developed by the government of the Confucius family office, fully integrates the four major flavor types of Chinese liquor, namely, Qing, thick, sauce and sesame flavor, and embodies the traditional brewing essence of Chinese baijiu. It matches China's traditional philosophy of "golden mean" and is the best form of expression of the image and production scale of the modern liquor making industry. The Chinese Baijiu industry will be the sword of the future high-end consumption. Without a strong foundation and storage strength, it will not be able to set foot in the wine market. The underground collection of Confucian wine is a combination of Chinese traditional Confucian culture. Its appearance is the best display of the rich brewing heritage of Confucian wine, which will greatly promote the upgrading of Lu wine brand. The family members of Confucius family deeply explore the cultural connotation of the brand of Confucius family, focusing on creating "Confucian culture symbol brand" and "Chinese etiquette culture wine", organically combining the traditional five steamer brewing technology with modern technology to produce the unique Confucian culture of Confucius family wine.

Features: colorless and transparent, strong cellar fragrance, soft and sweet, long aftertaste, mellow and sweet.

Technology: kongfu family wine is produced with selected sorghum as the main raw material, high-temperature wheat koji as the saccharifying and fermenting agent, using the old five steamer mixed steaming process of kongfu distillery, after long-term storage and scientific blending.

Awards: in 1988, he won the gold award of the first China Food Expo; in 1988, he won the National Silver Award; in 1989, he won the gold award of Beijing International Food Expo; in 1990, he won the gold award of the 29th Brussels International product quality competition.

brief introduction

Kongfujia liquor is produced by kongfujia distillery in Qufu, Shandong Province, and sold to markets all over the country.

Kongfu family wine is developed following the history of Confucius and kongfu family wine shop. Kongfu family wine is famous for its three flavors (smell, taste and aftertaste) and three qualities (aroma, taste and body). It has a history of more than 2500 years. With a long history and a bright future, Kong Fu's family is a large company based on Luzhou flavor liquor production. It has pioneered the four pioneering steps of "Baijiu Baijiu", "packaging is simple and elegant, celebrity advertising and quality food wine export first".

status

The experience of Confucius' revival is worth learning

Chinese Baijiu, a representative of the liquor master Shen Yifang, believes that the liquor made by the Confucius family has made great contributions to the development of Chinese baijiu. After years of adjustment, the Confucius family has been reborn. This shows that the solid foundation of the Confucius family is indeed a general winery. He believed that the revival of the Confucius family would certainly contribute more to the Chinese Baijiu cause. At the same time, the experience of the revival of Confucius family is also worth learning from other enterprises.

He Zuqi, a famous Baijiu marketing expert, believes that a famous brand in China can regain its standing after a major blow. For example, AI do, and Shenyang dragon, three plants, and so on, and the Confucius family can start to revive under the overall decline of Lu Jiu, which is a classic case worth analyzing deeply for Chinese Baijiu industry and even China enterprises. "There are reasons for the rise of the Confucius family, such as the introduction of powerful external capital, but I think these are just external driving forces, not essence. The most fundamental reason is that although the Confucius family no longer advertises a lot, it has not lost the essence of the survival of the enterprise quality and culture, which is the most fundamental capital for the rise of the Confucius family many years later. "

He Zuqi analyzed why some famous enterprises can't stand up again after falling down? It is precisely because we have given up the pursuit of quality and culture. The success of Chinese enterprises has its own immaturity. The mistakes in tactics can be corrected continuously, and there is still a chance to rise again. But losing quality means losing the capital to stand up again.

"The Enlightenment of this point to our enterprises is that no matter what dazzling marketing means are used, they should not go against the essence of marketing, that is, products." He Zuqi said.

Culture

The concept of corporate culture of kongfujia liquor ensures the fundamental interests of consumers. Consistent from beginning to end, the company has passed the ISO9001:2000 quality management system and ISO14001 environmental management system certification. It is the first enterprise in Shandong Baijiu to pass double certification. The company has been adhering to the production process of the Kong Fu distillery, combining the traditional and modern technology with a computerized precision blending system, ensuring that more than 400 kinds of trace components are preserved one by one, and the quality and taste are consistent. A strong technical team, the national liquor evaluation team with the highest accuracy of the national liquor evaluation and the Baijiu municipal and municipal liquor judges all over the whole process of supervision, always kept the production quality under completely controlled condition, refined the liquor making technology standard, and formulated the all-round quality from every aspect, including the production of pile material, loading and unloading of liquor, quantity and quality of liquor, blowing and cooling, and fermentation of sealed cellar. Quantity monitoring management system ensures the stable improvement of product quality.

Under the leadership of Qiu Zhenxin, the chairman and general manager of the company, the Confucius family has always carried forward the Confucian culture as their own responsibility. With the help of the regional advantages of Confucian culture, they insist on taking "honesty" as the basis of operation, taking "win-win" as the way of operation, and organically combining traditional brewing technology with modern technology to produce unique Confucian culture Inside story of the Confucius family wine.

Confucius family wine is homesick! Confucius family wine, people love home! Confucius family wine, people love home! Kongfu family wine makes everyone successful!

history

The liquor making industry in Qufu has a long history. Some materials say that it has been more than 2000 years, while the liquor making industry in kongfu began in the Ming Dynasty. At first, the wine was specially used for offering sacrifices to Confucius. Later, due to the large number of dignitaries and dignitaries who visited Confucius' mansion, it gradually turned into wine for banquets. Emperor Qianlong of the Qing Dynasty went to Qufu eight times to offer sacrifices to Confucius. When he went to Qufu to offer sacrifices to Confucius for the last time (1790), he paid a visit to his daughter Yu's family (the wife of Kong Xianpei, the 72 generation of Yan Shenggong). At the banquet for Emperor Qianlong, Kong Xianpei took out the wine from the Confucius family to entertain his father-in-law. After drinking, Qianlong praised the wine for its delicious taste. During the dinner, he told Kong Xianpei that he would bring me some jars of home wine and the lambs from Xiguan when he went to Beijing. Later, Confucius went to the palace to pay tribute every year, and everything was free, except the wine and lambs. Therefore, later generations have the name of "lamb wine".

Liquor making in Qufu has a long history, and liquor products have been produced in the spring and Autumn period and the Warring States period. Classic interpretation contains the allusion of "Lu wine is thin but Handan is surrounded". In the fourth year of Tianbao in Tang Dynasty, when Li Bai and Du Fu broke up in Lu county (Qufu), the poem said, "Feipeng is far away from each other, and the cup is in hand.".

Liquor making was popular in the Qing Dynasty. According to Qufu county annals, liquor tax was levied in the 26th year of Guangxu (1900). "Hongshunyuan Shaoguo" built in 1923 and "yiheshun Shaoguo" built in 1926 are well-known workshops. In 1934, there were nine households of Shaoguo. In 1958, Qufu distillery was built on the basis of Pan's Shaoguo. Qufu is the hometown of Confucius, an outstanding thinker and educator in ancient China. Shengmendi liquor making began in the Ming Dynasty. At the beginning, it was used for offering sacrifices to Confucius. Later, due to the large number of visitors to Confucius, it gradually turned into banquet

Chinese PinYin : Kong Fu Jia Jiu