College of tourism culture, Yunnan University

The College of tourism and culture of Yunnan University is a new full-time undergraduate college founded in Lijiang City in 2002, which has three laurels of world cultural heritage, world natural heritage and World Memory Heritage. It was approved as an independent college by the Ministry of education in 2004. After a short period of six years, the Institute of tourism and culture has developed into an independent college with an area of 800 mu, a building area of more than 200000 square meters, which can accommodate 10000 students to live and stay, and its comprehensive strength is at the forefront of Western China.

First class environment and harmonious atmosphere

Lijiang City, where the college is located, is located in the northwest of Yunnan Province and the middle reaches of Jinsha River. Lijiang used to be the political, economic and cultural center of Northwest Yunnan in history. It was an important town of "Silk Road" and "ancient tea horse road" leading to Tibet, India and Nepal in the Han and Tang Dynasties. The city has a low latitude warm temperate plateau mountain monsoon climate with little change in the four seasons. There is no severe cold in winter and no severe heat in summer. It was once listed as one of the most suitable areas for human habitation by the UN Habitat. Lijiang is rich in tourism resources because of its magnificent mountains, numerous nationalities and long history. Relying on rich tourism resources and unique national culture, Lijiang has a unique advantage in the development of cultural industry. It has attracted cultural celebrities such as Zhang Yimou, fan Yue, Wang Chaoge and Guan Mucun to invest in Lijiang to develop the culture and performing arts industry. At the same time, Lijiang has attracted international famous brands such as Singapore banyan group, and has established more than 20 five-star and super five-star hotels.

Relying on Lijiang's good resources and unique brand advantages, as well as the high-quality school running conditions and teachers of Yunnan University headquarters, the Institute of tourism and culture has achieved rapid and healthy development, complete school running conditions, advanced infrastructure, simple and elegant campus, formed a harmonious education and teaching atmosphere, and become an ideal place for students to study. At present, the college has a collection of more than 400000 books, and the total value of teaching equipment is 30 million yuan. The garden style campus has a unique style. The buildings with Naxi and Bai styles are hidden in the trees and plants. The green and water landscape area accounts for more than 70% of the campus, and the gurgling water runs through it. The harmony between modern and traditional, the echo of garden campus and Lijiang ancient city, the beautiful campus environment and advanced teaching facilities provide students with fresh living environment and good learning conditions. The college has a first-class library, student activity center, audio-visual education center, network center, multi-functional lecture hall, voice room, laboratory, student apartment, teacher apartment, international student apartment, foreign teacher apartment, graduate student apartment, basketball court, volleyball court, football field, tennis court and golf driving range. Remarkable achievements have been made in the construction of campus informatization. The "campus card" has been initially realized, the Gigabit broadband campus network has been built, and the comprehensive information management platform with high level and strong operability and the leading multi-functional information teaching platform have been built.

Scientific management and abundant teachers

Yunnan University is fully responsible for the teaching and management of the college. While closely relying on the high-quality education resources of Yunnan University, the college sets up majors according to the needs of local and regional social and economic development. At present, there are seven departments (departments), 14 majors, including 21 professional directions. In September 2002, we began to recruit undergraduate students. At present, there are more than 9000 undergraduates and 220 Minority Preparatory Undergraduates. The source of undergraduate students covers 30 provinces, cities and autonomous regions in China. In 2009, it plans to recruit nearly 3000 students from 26 provinces, cities and autonomous regions in China, and continue to recruit Minority Preparatory Undergraduates in Yunnan Province.

According to the principle of "taking full-time as the main task, combining full-time and part-time jobs; taking training as the main task, combining training with recruitment", the college constructs the teaching staff. Full time teachers and management cadres are recruited from Yunnan University. At the same time, talents with master's degree or above are recruited from the society to gradually establish their own stable and high-quality teachers and management team. In addition to using and training full-time teachers and cadres, a group of retired professors with rich teaching and management experience were employed as full-time teachers and management cadres from brother universities, a group of professional celebrities with rich practical experience were employed as part-time professors for social enterprises and institutions, and more than 10 foreign teachers from the United States, Britain, Australia, Japan and other countries, The number of full-time teachers with secondary or higher professional titles employed by the college accounts for more than one third of the total number of full-time teachers. In order to fully implement the party's education policy, further improve and strengthen the ideological and political work of students, and strengthen the education and management of students, the college sets up classes according to majors, sets up counselors and head teachers according to the standards stipulated by the Ministry of education, and selects personnel with good political and ideological quality and strong sense of responsibility from teachers and management cadres. The college's student education and management work has played a positive role in ensuring the safety and stability of the college, the construction of the style of study and the healthy growth of students, and has been praised by the management departments at all levels.

Open school and cultivate talents

The college adheres to the scientific outlook on development, follows the law of higher education development, adheres to open school running, establishes a team of teachers with reasonable professional titles and academic qualifications, formulates a systematic and standardized teaching plan, constantly reforms teaching methods, attaches importance to the construction of practice links and practice bases, and improves teaching quality year by year. At present, we have established student practice bases in Beijing, Shanghai, Guangdong and other places, and have established cooperative training bases with a number of cultural tourism enterprises in Lijiang. Students can participate in part-time practice in performing arts units, hotels, travel agencies and so on when they have the conditions. In order to cultivate the comprehensive quality of students, the college has set up a dean's forum and a series of auxiliary teaching activities, invited people from all walks of life to give lectures, and set up many columns such as humanities, etiquette, psychology, nature, art, aesthetics, entrepreneurship and employment guide. Through diversified education, students can improve their comprehensive quality, cultivate their moral sentiment, cultivate their strong psychology, improve their ability of self-learning and self-development, surpass the depth and breadth of conventional undergraduate teaching, and put them on the road of successful development.

In recent years, the passing rate of CET-4 and CET-6, the passing rate of national tour guide qualification certificate, the passing rate of hotel professional manager qualification examination, the passing rate of computer grade examination and national putonghua grade test are increasing year by year, all reaching or exceeding the average level of similar undergraduate colleges in China. The results of practical and innovative curriculum reform have gradually emerged. The thesis of students from the Department of tourism management of our college won the third prize in the 2007 Yunnan University Students' science and technology innovation competition (Challenge Cup). The Department of art takes practical training as an important content and necessary link of learning, regularly organizes practical teaching activities, and often organizes students to participate in a variety of domestic design skills competitions, and obtains good results Good results. In the "first national college souvenir competition" organized by China Tourism Administration and China Tourism Arts and Crafts Association, many students of our college won awards; in the "second Yunnan Web Design Competition", three works of our college students won the provincial third prize, "ancient road collector" and "guanyinxia" respectively, and "business design" won the provincial excellent award, and their works were selected by businesses The computer probability simulation compiled by the students of the Department of computer science and technology won the third prize in the 4th Yunnan University Youth Academic and technological works competition.

The main body of campus culture construction is students, and student associations are the backbone. Dozens of student associations such as tourism association, dance club, basketball tribe, Shuo Japanese Language Association, bicycle association, Mountaineering Club, love club, comic book club, DV long shot club and TPC music club have been active on the stage of college sports activities, condensing the essence of campus culture and holding high the spirit of human culture.

The school's solid and innovative achievements have been highly praised by the leaders and experts of the Ministry of education and the leaders of Yunnan provincial Party committee and government, as well as by the majority of candidates and parents.

Strong demand oriented development

While closely relying on the high-quality education resources of Yunnan University, the college sets up majors according to the needs of local and regional social and economic development. Now there are six departments, 14 majors and 21 professional directions. Namely: Department of tourism management, Department of economic management, Department of foreign languages, Department of computer science and electronic information engineering, Department of literature and journalism, Department of art, Department of basic education; Department of tourism management, accounting, business administration, international economy and trade, marketing, Chinese as a foreign language, English, Japanese, computer science and technology, electronic information engineering, network engineering, Chinese language and literature, news Major in modern art and design. In the teaching process, the college timely adjusts the teaching subjects according to the development and changes of various majors, and carries out teaching according to the social needs. To train the students to become high-quality applied talents with multiple learning and abilities.

Since the first year of college, the college has held employment lectures, so that students can gradually develop a healthy outlook on employment and talent. The college has set up a leading group for graduates' employment guidance, under which several employment service groups are set up to provide graduates with employment information and consultation, and organize employment skills and interview simulation training. Relying on a good school enterprise communication platform, the college has opened up a wide range of employment channels, established a huge and efficient graduate employment network, invited all kinds of employers to the college for friendship and recruitment, and organized various large-scale job fairs for students. The college attaches great importance to the employment of graduates, implements the "two-way selection" employment recommendation system, specially organizes the employment team to provide employment guidance for graduates, and strives to find ideal jobs for each graduate. At present, there are three graduates in the college, one of whom is a graduate

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