Luzhou Laojiao special music(lu zhou lao jiao te qu )

Methods of Luzhou Laojiao Tequ

The production steps of Luzhou Laojiao special music are as follows:

The main raw material of Luzhou Qu liquor is local high-quality glutinous sorghum, which is made from wheat. Daqu has a special quality standard. The brewing water is Longquan well water and Tuojiang River water, and the brewing process is traditional mixed steaming continuous fermentation method. After distilling the liquor, it is stored in "Matan" for one or two years. Finally, through careful evaluation and blending, it can reach a fixed standard before it can leave the factory, which ensures the quality and unique style of Laojiao Tequ.

The characteristics of Luzhou Laojiao Tequ are as follows

This wine is colorless and transparent, with strong cellar aroma, clear and sweet, especially fragrant after drinking, and long aftertaste. It has four characteristics of strong fragrance, mellow, sweet taste and long aftertaste. The alcohol degree is 38 degrees, 52 degrees and 60 degrees. Hua Luogeng wrote a poem: "Du Kang is the only one who can relieve worries; today, there is no worry, and the special song is a taste; it is produced in Luzhou, sweet and fragrant."

Luzhou Laojiao special music

Luzhou Laojiao Tequ liquor, as a typical representative of Luzhou flavor Daqu liquor, is famous for its unique style of "mellow, clear, sweet, fragrant after drinking and long aftertaste". In 1915, he won the gold medal of Panama International Exposition and the title of "national famous liquor" in all previous national wine reviews.

Place of Origin

Luzhou, Sichuan, China. Located in the land of abundance, the famous wine city, Luzhou, is situated in the mountains and rivers, and has a mild climate. The old Jiao Qu Qu and tou Qu liquor (formerly called Luzhou Daqu) are among the four famous ancient liquor, and are also one of the 17 famous liquor (Baijiu) in modern times.

history

The famous Luzhou Laojiao Tequ began in the Wanli period of Ming Dynasty and has a history of more than 400 years. According to records, in the late Ming Dynasty and early Qing Dynasty, Luzhou, surnamed Shu, served as a military officer in Lueyang, Shaanxi Province. He was very appreciative of the local Qu liquor and had explored the brewing techniques and equipment in many ways. In the 14th year of Shunzhi (1657 A.D.), when he returned home, he packed the local materials such as Wannian distiller's mother, Qu medicine and mud samples in bamboo baskets, hired local technicians, and went back to Luzhou together. In the south of the city, he chose a place where mud was suitable for wine cellar. The nearby "Longquan well" had clear and sweet water, which complemented the pit mud. So he opened a winery to trial produce Qu liquor. This is the first liquor making workshop in Luzhou, shujuyuan, and the predecessor of Luzhou Qu distillery. By the 22nd year of Emperor Qianlong of the Qing Dynasty (1757 AD), Qujiu had become famous.

By the sixth year of the reign of Emperor Guangxu of the Qing Dynasty (1880 AD), the annual production of Luzhou Daqu liquor had reached about 10 tons, and its reputation spread throughout the country. In 1915, Luzhou Daqu liquor participated in Panama International Exposition and won the first-class gold medal and certificate of international famous liquor, thus gaining international reputation. From 1916 to 1926, he successively won the Nanyang Business Association, the first-class Medal of business association and the first-class certificate of Shanghai Exhibition. But in the long old China, Luzhou Daqu liquor production did not get greater development.

After the founding of new China, the scattered small distilleries have been organized to become today's Luzhou Qu distillery, and the output and quality have been growing day by day. In 1952, at the first National Wine Review Conference, it was rated as one of the four famous wines in China. Laojiao Tequ liquor was named one of the eight famous liquors in China in 1953. It won the title of national famous liquor and gold medal in the fifth national liquor review conference.

Luzhou Laojiao Tequ liquor is not only loved by the masses in China, but also sold well in Europe and Asia. It is widely welcomed, especially appreciated by people in Southeast Asia and overseas Chinese. It has become a famous liquor with stable quality in the international market and won honor for the motherland.

allusion

It is said that in 225 ad, Zhuge Liang's troops were stationed in Jiangyang, the ancient city of Luzhou. He asked people to collect all kinds of herbs and make them into Quyao, which was brewed into wine with Longquan water in the south of the city, so that the army and the people could drink it to avoid pestilence. By the Song Dynasty, the wine making industry here had been quite prosperous.

Making method

The main raw material of Luzhou Qu liquor is local high-quality glutinous sorghum, which is made from wheat. Daqu has a special quality standard. The brewing water is Longquan well water and Tuojiang River water, and the brewing process is traditional mixed steaming continuous fermentation method. After distilling the liquor, it is stored in "Matan" for one or two years. Finally, through careful evaluation and blending, it can reach a fixed standard before it can leave the factory, which ensures the quality and unique style of Laojiao Tequ.

characteristic

Luzhou Laojiao Tequ is one of the famous liquors in China. It is famous for its unique style of "mellow, clear and sweet, long aftertaste, especially after drinking". This wine is colorless and transparent, with strong cellar aroma, clear and sweet, especially fragrant after drinking, and long aftertaste. It has four characteristics of strong fragrance, mellow, sweet taste and long aftertaste. The alcohol degree is 38 degrees, 42 degrees, 52 degrees and 60 degrees. Hua Luogeng wrote a poem: "Du Kang is the only one who can relieve worries; today, there is no worry, and the special song is a taste; it is produced in Luzhou, sweet and fragrant."

Luzhou Laojiao Tequ liquor has a unique style. The key lies in the long fermentation age, which is a real Laojiao. The characteristics of the old cellar are that there are special structural requirements when building the cellar. After long-term use, the mud pool appears red and green color, the mud becomes soft, and produces a strange aroma. At this time, the fermented grains contact with the wine cellar mud, and the distilled wine also has a strong aroma. This kind of cellar can be called the old cellar. With the growth of cellar age, the quality of wine is also improved. The wine brewed from a century old cellar is considered to be an ideal fine wine. According to historical records, the oldest cellar of Luzhou Qu distillery has been more than 300 years old. The style is still fascinating, and visitors are lucky to see it.

Business philosophy of the company

Enterprise spirit: respect, dedication, innovation and excellence

Enterprise tenet: make wine wholeheartedly and dedicate wholeheartedly

Enterprise goal: large enterprise group integrated into economic globalization

Enterprise slogan: go with the society, depend on the environment and coexist with human beings

Business objects: brand, service and talent

The core of enterprise brand: the originator of Luzhou flavor, the leader of liquor

Enterprise development concept: inheritance as the root, innovation as the foundation, development as the day

Enterprise production concept: Inheriting ancestral law and integrating ancient and modern

Enterprise strategic concept: Double brand building and multi brand operation

Enterprise service philosophy: Baijiu as the medium, service is the fundamental.

Enterprise management concept: the combination of humanized management and digital management

Enterprise marketing idea: customer center on enterprise talent idea: talent is capital, talent has position

Enterprise quality concept: brewed with morality and honest with all living beings

Enterprise staff concept: Guojiao is my home, development depends on everyone

Enterprise work philosophy: attitude determines depth, thinking determines way out, details determine quality

Landmark Geography:

Luzhou is a quasi subtropical monsoon humid climate. The climate in the southern mountainous area is divided into the middle subtropical zone, the north subtropical zone, the south temperate zone and the north temperate zone, which has the characteristics of three-dimensional climate in mountainous area. The annual average temperature is 17.1 ℃ - 18.5 ℃, the annual average rainfall is 748.4-1184.2 mm, the sunshine is 1200-1400 hours, and the frost free period is 300-358 days. High temperature, sufficient sunshine, abundant rainfall, four distinct seasons, long frost free period, temperature, light and water in the same season, monsoon climate is obvious, warm in spring and autumn, hot in summer, not too cold in winter. In this climate, "red grain" (Lu sorghum) is the best main raw material for brewing high-quality wine. Experts from the FAO said: "only the Luzhou (Laojiao) along the South Bank of the Yangtze River can produce pure Luzhou Baijiu on the same latitude and longitude of the earth."

Cultural background:

A forbidding strategic point picturesque scenery is Baijiu, an area of Luzhou, Guizhou, Yunnan, Yibin, Chongqing, and an exquisite scenery of the Yangtze River and Tuojiang River. It is a national tourist attraction. It has a long history and a thick culture. It is a place of talent. It is located in a fortress and a dragon in the tiger's cage. It is a strategic town for military purposes. Luzhou Laojiao is famous all over the world. Luzhou, an ancient and magical place, has become a bright pearl inlaid in the junction of Sichuan, Chongqing, Guizhou and Yunnan.

Brand building:

Luzhou Laojiao Tequ is one of the four oldest famous wines in China, and has won successive titles of Chinese famous liquor. In 1915, he won the gold medal of Panama Pacific exposition in San Francisco, USA. Luzhou Lao Jiao China's Luzhou Lao Jiao brand was named "the first ten famous trademarks in China" in 1991. In June 2006, "Luzhou Laojiao liquor traditional brewing technology" was selected as the only representative of Sichuan liquor and Luzhou flavor Baijiu liquor in Luzhou. It was selected as the first batch of "national intangible cultural Heritage List" and was listed in the "world cultural heritage reserve list" by the State Bureau of cultural heritage. In September of the same year, Luzhou Laojiao was awarded the honorary title of China's first batch of "time honored brands" by relevant institutions and experts organized by the Ministry of Commerce of the people's Republic of China. In recent years, Luzhou Laojiao Tequ, as one of the leading brands of the company, has always maintained good quality in the changing market and won the recognition and love of consumers.

Longitude: 104.06573486

Latitude: 30.65946198

Chinese PinYin : Lu Zhou Lao Jiao Te Qu