permanent

Shanghai permanent Co., Ltd

synonym

Permanent (brand) generally refers to Shanghai permanent Co., Ltd

Shanghai Forever Co., Ltd. is one of the earliest bicycle manufacturers in China. Its history of bicycle can be traced back to 1940. Since the founding of the people's Republic of China, as the largest state-owned bicycle factory, it has made indelible contributions to the development of China's bicycle industry. It has permanently developed standardized bicycles with unified national bicycle standards and specifications. It has also developed China's first generation 660mm light vehicles, trucks, racing cars, electric bicycles, LPG gas powered vehicles and other products.

Significance of the times

In the 1980s, China was once known as the "Kingdom of bicycles", one of the main means of transportation for people to travel, and became an indispensable landscape on the street. The feelings of the last generation for bicycles can't be described in words. Forever and Phoenix are the brands they can't forget. Bicycles have recorded too many stories and witnessed the great changes in people's living standards.

On December 1, 1986, China's first bicycle production group, perpetual bicycle group, was established. Since then, the "forever" brand bicycle has become an indelible memory of that generation, and also one of the standards for people to measure their living standards in the 1980s.

Perpetual brand bicycle

In the 1980s, watches, bicycles and sewing machines were once known as the "three big things" of Chinese families. Having a bicycle of their own became the dream of many young people at that time. Most of the bicycles produced at that time were black in appearance, not as colorful as they are now, let alone all kinds of styles, with almost no choice. At that time, people were not so picky about bicycle styles as they are now, because living conditions were limited at that time. It was good for a family to have a bicycle, and they had to take care of it carefully.

In the early days of reform and opening up, bicycles were very high in people's hearts, just like private cars now. People in big cities may also commute by bus, but bicycles are often more convenient. Having a bicycle at home can improve people's travel efficiency. In the 1980s, bicycles were still an important means of transportation. Ordinary people's daily food and use were basically transported home by bicycles. The weight it bears is beyond our imagination. At that time, bicycles could also promote young people's love relationship. Young men rode a brand-new bicycle to date, and the success rate was greatly improved. It was at that time that the ancestor of bicycle love began. The meaning and feelings given to bicycle by the previous generation are beyond the understanding of modern people, and bicycle has gone beyond the meaning given to it by people. Become a permanent memory for them.

In the 1990s, the role of bicycle has changed into a popular means of transportation. It's not too much to use these two words to describe the bicycles on the street at that time. And by that time, alternatives to bicycles had emerged. With the improvement of living standards, people have more money in their pockets and are increasingly "picky" about means of transportation. At this time, motorcycles quietly rise, replacing the important position of bicycles before. There are more motor vehicles on the road, and bicycles have gradually faded out of people's sight.

Bicycle has witnessed the development of China's reform and opening up for 30 years, and also witnessed the improvement of people's material living standards for 30 years. In just 30 years, with the rapid development of economy and more and more diversified means of transportation, bicycles gradually fade out of people's sight. But bicycles are not forgotten. Nowadays, bicycles are more representative of a healthy, environmentally friendly way of life. We believe that in this sense, the return of bicycles will become a new fashion.

Enterprise introduction

Founded in 1940, Shanghai Forever Co., Ltd. has been famous all over the world for its famous "Forever brand" bicycles. Since 1993, it has been restructured into a listed company in China. A and B shares have been listed on Shanghai Stock Exchange. In the first year of the 21st century, with China's pioneering private enterprise "Zhonglu group" taking over "forever", the company has completed the extension to green and environment-friendly products, and now has a series of sports products such as bicycles, electric bicycles, LPG power assisted bicycles, bowling equipment, fully automatic mahjong tables, plastic paving materials, etc. From 2002 to 2005, its main product bicycle ranked first in domestic sales for four consecutive years, with annual sales exceeding 1 billion yuan. In November 2002, the company passed the ISO9001:2000 quality management system certification of BVQI in France. At the same time, the export of electric bicycles, bicycles and bowling equipment passed the CE certification of European certification organization. The bowling equipment obtained the quality certification of ABC Bowling Association and wibc World Women's Bowling Association in the United States.

Perpetual brand bicycle

"Perpetual brand" bicycle has a production capacity of 4 million units / year, with more than 300 varieties in seven series and five categories, ranking first in China in terms of annual sales volume; electric bicycle has a production capacity of more than 300000 units / year, with three series of product groups, and the above products are sold to more than 100 countries and regions; LPG power assisted bicycle has a production capacity of 200000 units / year At present, there are nearly 200000 consumers in Shanghai alone, which has become a unique scenic spot of the world's two wheeled environmental protection vehicles. It is listed as a high-tech achievement transfer project in Shanghai and a state authorized designated production and operation enterprise. The middle road bowling equipment ranks among the world's largest manufacturers with a production capacity of 5000 lanes / year. At present, more than 1000 stadiums in China use the middle road bowling equipment, and the number of them has increased It has been exported to more than ten countries such as the United States, Russia, etc.; the production capacity of automatic mahjong tables in the middle road has reached 100000 sets / year, which has a great market prospect; the production and installation capacity of plastic pavement materials has reached 6000 tons / year, which has gradually become a new economic growth point.

Advanced management, service first

Taking China's entry into WTO as an opportunity and adhering to the idea of "combining tradition with innovation", we will introduce foreign advanced enterprise management mode to internationalize enterprise management, simplify enterprise organization and optimize operation mechanism.

"Forever" has invested heavily in the construction of the advanced science and technology development center, marketing center and brand promotion center of Shanghai Forever Co., Ltd, The purpose is to optimize resources, effectively allocate resources, strive to create a new image of the new permanent in the 21st century, enhance the brand awareness and reputation of the new permanent from the aspects of product quality, marketing and brand promotion, so as to open up the market and enhance the industry status and leading position of the new permanent in the bicycle market.

Shanghai permanent Co., Ltd. has successfully passed the ISO9001:2000 international quality management system certification, creating a new advanced service concept service creates value, and pursues endless customer satisfaction! Our goal is to improve customer satisfaction to 99.99%.

Strong production capacity

At present, Shanghai has formed a complete industrial chain pattern with Shanghai as the center, six core production enterprises and many upstream and downstream production enterprises. Shanghai permanent automobile branch and Zhonglu Industrial Co., Ltd., the largest two wheeled vehicle production base and sports product production base in China, are located between the two logistics bases of Shanghai deep water port and airport. The newly built automobile branch covers an area of 560 mu, with an overall planning of 380000 square meters. It will be built into a high-tech enterprise integrating research, development, production, exhibition and other functions It is a large-scale production and manufacturing base for bicycles, electric bicycles and baby carriages, and an international free trade center for bicycles, electric bicycles and parts. The annual production capacity reaches 3 million.

Rich variety of products

At present, there are more than 200 kinds of products in eight categories, such as traditional cars (heavy duty bicycles), city cars (light bicycles), mountain bikes / racing cars, baby carriages, electric cars, LPG gas mopeds and special vehicles. Shanghai permanent product development center provides dozens of new products according to the market demand every year to meet the market needs of all parties, and actively develops the international market. Through participating in international exhibitions such as "Cologne Exhibition" in Germany and "Bombay Exhibition" in India, Shanghai permanent product development center opens up the gap in the international market and actively promotes permanent products to the international market.

Mature product line

All kinds of products have formed three product lines of high, medium and low grade. Mature manufacturing technology ensures the stability of product supply, and different cost-effective products can fully meet the market demand of various purchasing power and consumption preferences.

Flexible employment mechanism

Shanghai will always actively implement the strategy of "high quality" talents, emphasizing that "talents" are the soul of enterprises. Only talents can promote the development of enterprises, and only talents can bring life and vitality to enterprises. Shanghai permanent has actively carried out internal training to improve employees' abilities and give them fair promotion opportunities through competition mechanism. "Talent is the only choice, ability is more important than education background, just the right principle" is the permanent principle of Shanghai.

Honors

Permanent has successively won the "national quality award of the people's Republic of China", "one of the first batch of ten well-known trademarks", "top ten famous brands in China's bicycle industry", "National Quality Award" and so on

Chinese PinYin : Yong Jiu