Ruixiang

Ruixiang

Ruixiang, a leading high-end customized brand in China, was founded in Jinan in 1862 (the first year of Tongzhi reign of the Qing Dynasty). It has won many awards, such as "time honored brand of China", "the first brand of Chinese silk", "intangible cultural heritage" and "famous brand trusted by Chinese consumers".

Ruixiang, combining the Chinese traditional culture accumulated over a hundred years with the innovative spirit of daring to make breakthroughs, has opened a new chapter in history with a high vision and a vision of foresight.

Business purpose and scope

Business purpose

Over the past century, Ruixiang has always adhered to the business tenet of "utmost sincerity first, genuine goods at a reasonable price, low price and no deception for the old and young".

Nature of Business

Ruixiang's business scope: satin, woolen, cotton, leather, chemical fiber, national clothing, etc. In recent years, ruixiangxiang has established its own brand. It has applied for registration of its own logo with the mythical design of a mother and son like cicadas and locusts. It has processed and produced a variety of styles of ruixiangxiang brand national clothing reflecting the unique charm of Oriental women and Chinese silk.

In addition to cloth, clothing, but also provide custom cheongsam and silk quilt production site.

Customized price: the price of advanced customization without manual embroidery requirements starts at 900 yuan; the price of manual embroidery customization ranges from 2000 yuan to 100000 yuan. It is said that the most expensive hand embroidered cheongsam in the shop is about 100000 yuan.

Operating characteristics

Ruixiang's business features are: complete goods, real price, enthusiastic service, the main varieties of business are: otter, raccoon hair, wolf skin, chinchilla skin and other leather goods, all kinds of imported "foreign cloth", Hebei, Shandong, Jiangsu and Zhejiang self-made cloth, green cloth, silk and so on.

Ruixiang's freight yard was divided into three parts: front container, second container and upstairs. The front container sold green, blue and white cloth, and the second container sold medium and high-grade cloth. Upstairs sell silk, leather and other high-end goods. When the customers arrive, four older employees open the door and greet them with a smile. Then the salesmen come up to sit down and watch the tea. According to the customers' needs, they can deliver the goods, whether the customers want or not.

Characteristic architecture

The layout of Ruixiang Budian building complex is traditional Chinese courtyard, but the buildings facing the street are buildings. The number of rooms is more than that of traditional courtyard, which is a new type of courtyard combining bungalow with building. The most important building in Ruixiang building complex is a large group of buildings in the West - Hongji silk cloth shop, which is mainly engaged in silk cloth. The tallest Street building in the west is the business building of Budian. The building was built in 1923, with a construction area of 3520 square meters and a height of about 11 meters. It is a combination of steel structure and brick wood structure. Its architectural style is dominated by traditional Chinese architectural forms. It is an early commercial building combining Chinese and Western architecture.

The building is a three story building, tall and majestic, very special in the commercial area. There are two symmetrical four story square towers in the East and west of the facade. The first and second floors are rectangular windows, and the third floor is circular windows. The highest floor of the tower is the traditional Chinese Square Pavilion with four corners and a pointed roof. This kind of tower draws lessons from the architectural form of Western churches. In the middle of the two towers is the South gable of the business hall of Ruixiang Hongji cloth shop. Two square towers protrude one to the south of the business hall. There is also a front porch in the business hall. When it rains or snows, customers can stay here for a while. The design is more humanized. A low wall is built between the two floors above the door of the business hall, just as the long plaque of the business house.

After entering the gate is the business hall, in which there are four rows of columns supporting the second floor. The columns are relatively thin. The column head is a typical ionic column head commonly used in the west, which is rarely seen in the interior of commercial buildings. In western buildings, most of them are used on the exterior facade of buildings. There is a patio in the north of the business hall, which is the characteristic of commercial buildings in that period. On the one hand, it is for lighting, on the other hand, it is for customers not to feel depressed when shopping. The patio has been changed into stairs. On the second floor, there are four rows of columns like the first floor, and the second floor has a large space. From the outside, the main body of the building is three floors, while from the inside, it is actually two floors, but the height of the second floor is equivalent to the height of the third floor, so the space is very abundant.

Development History

Ruixiang was founded by Meng Chuanshan (Hongsheng), a descendant of Mencius. He was born in Jiujun Town, Zhangqiu County, Jinan City (now Diao Town, Zhangqiu District, Jinan City). He began his business with local cloth, and his name was Ruixiang. We set up chain stores in Shanghai, Qingdao, Tianjin and other places, gradually expanding the scale of business, increasing the variety of business, increasing the number of high-end goods such as silk, leather and so on.

In 1876, Meng Luochuan, the then 25-year-old leader of Ruixiang, set his eyes on Dashilan, the most prosperous commercial district in the capital. In the early years of the reign of Emperor Guangxu of the Qing Dynasty, Meng jinhou rented houses in hutongs outside Qianmen and sold cloth wholesale.

After the 19th year of Guangxu (1893), a large number of foreign cloth poured into China. Meng jinhou proposed to Meng Luochuan to open a cloth shop. Meng Luochuan invested 80000 Liang silver to buy a shop in Dashilan and set up Beijing Ruixiang silk cloth shop.

By the end of the Qing Dynasty and the beginning of the Republic of China, Ruixiang had become the largest silk shop in Beijing. It has five shop names, namely donghongji tea house, Ruixiang head office (also known as Donghao), Hongji fur shop, xihongji tea house and xihongji silk Temple (also known as Xihao), all of which are located in Dashilan street.

In 1900, Ruixiang was destroyed and looted by the boxers. It was soon rebuilt and opened. After the restoration, Ruixiang is still famous for its pure goods and novel designs. At present, Ruixiang still designs its own patterns, and sends special candidates for the manufacturer to "order products" and embroiders the words "Ruixiang Hongji". Its fine fabrics and satins are still praised by tourists at home and abroad. Its "traditional clothing exhibition" is also a model of the combination of culture and business.

After liberation, the fabric of the first five-star red flag in Tiananmen Square was provided by Ruixiang appointed by Premier Zhou Enlai. In 1954, Ruixiang took the lead in implementing a public-private joint venture. The five brands were merged into one and changed into a cloth shop mainly engaged in silk, wool and leather goods. Ruixiang silk shop in Beijing has basically maintained its original architectural style. The courtyard style house structure, stone carvings and awnings on the facade are still well preserved. The business area is more than 1000 square meters.

Ruixiang adheres to the principle of "sincerity first, genuine goods at a reasonable price, double price and no deception between the old and the young", never caters to the trend of price reduction and goes with the flow; the shop assistants are warm-hearted with comprehensive introduction and considerate service; they pay attention to the hygiene and professional dress of the store, pay attention to the language civilization, and create a comfortable and warm shopping environment for customers.

In 1949, like many time-honored brands in Dashilan, Ruixiang, which has experienced many vicissitudes, ushered in the dawn of democracy and the liberation of Peiping. The first five-star red flag slowly raised at the founding ceremony was made of red silk cloth provided by Ruixiang. Since then, Ruixiang, a time-honored brand, has gained a new life from the "worsening" rule of the Kuomintang. At the end of 1954, Ruixiang took the lead in realizing public-private joint venture, and has become a state-owned silk cloth shop loved by the working people and Chinese and foreign tourists in the capital in recent decades.

Since the reform and opening up, Ruixiang has carried forward the good tradition of combining selling fabrics with helping customers process clothes. It has made great efforts in developing traditional Chinese clothes, especially in processing and displaying the unique charm and beauty of Oriental women and Chinese silk cheongsam. It strives for perfection in one stitch and one style. It is deeply loved by Chinese women at home and abroad. In recent years, Ruixiang has its own "brand", with a pair of mother and son "Xiang" in the shape of cicada in the myth as the pattern, applying for registration of its own logo. Many kinds of traditional ethnic costumes have been produced in batches and have been put on the market. The staff of Ruixiang are striding forward on the new business road of "famous stores, famous goods, famous brands and famous clothes", and are determined to build this century old brand into a Beijing post station on China's Silk Road.

Brand Origin

It is said that in the name of the shop, "he" is an insect that looks like a cicada in ancient legend. It is recorded in Volume 13 of Soushenji of the Jin Dynasty that Qinghe "must depend on the leaves of grass to have children Take the son, the mother will fly back, not far away When the money was given by the mother's blood and the money by the son's blood, all the goods in the market would return to the market and turn around. It's a story about how money can fly back when it's used up. Therefore, when the boss took the shop name Ruixiang, he borrowed the auspicious meaning of "auspicious". Ruixiang uses a pair of mother and son's patterns to apply for registration as its own trademark. It can be seen that Ruixiang people highly affirm the traditional commercial culture.

The word "Rui" in the shop name "Ruixiang" is a symbol of auspiciousness; "Rui" takes the meaning of Qinghe's money repayment (Qinghe was originally a kind of water insect, and became the alias of coins because of the allusion of Qinghe's money repayment); the word "Xiang" means auspiciousness on the one hand, and the owner of the shop is Meng's family of the old army in Shandong Province. In a word, it means auspicious and prosperous.

founder

Ruixiang, Jinan, was established in 1862 at Yuanxi Street (the former site of Yuanda stationery shop is now 260 on Quancheng Road). It is engaged in the retail and wholesale business of silk fabrics. Due to the continuous development of business, Ruixiang Changji cloth store (338 Quancheng Road, sihaixiang shopping mall as its former site) and Ruixiang Hongji silk cloth store were opened. Meng Luochuan is an outstanding representative of the Meng landlord and business family in the heyday of Jiujun Town, Zhangqiu County, Shandong Province. He was born in eighteen

Chinese PinYin : Rui Fu Xiang