Black tower

"Tabran" is one of the representative pagodas in Xishuangbanna. It was first built in 784, rebuilt in 1202, the second year of Jiatai in Southern Song Dynasty, and the existing pagoda system was restored in 1992. On November 21, 2002, it was announced by the municipal government as the second batch of municipal cultural relics protection units in Jinghong City.

"Tabran" is composed of the main tower and four sub towers. It is a solid tower with brick soil structure and white ash. It is divided into four parts: tower base, tower base, tower body and tower brake. The shape of the main tower is square base, round gourd body and conical tip, with a height of about 15 meters. Each floor of the base is engraved with decorative patterns. At the four corners of the base, there are lotus pillars supported by tortoises, snakes, peacocks and cancer, and gourd shaped pagodas about 3 meters high. There are niches at the bottom of the pagoda, and the pagoda body shrinks layer by layer from bottom to top. The base of the brake is a bell type cap, the body of the brake has a lotus and a phase wheel, the brake rod is decorated with a round silver plate engraved with flower patterns, and the spire is decorated with gems. The whole tower is exquisite and has important historical significance. 、

Now there are some auxiliary buildings around the black tower, such as mountain gate, water well, Buddha Hall, Wofo temple and so on. The black tower is also painted with gold. The square base of the tower is a two-story platform. Each side of the first floor has a pair of simple dragon sculptures lying opposite each other. Each corner of the second floor has a square auxiliary tower, and the facade is carved with exquisite relief. The main tower with a height of more than 10 meters is located in the center of the tower foundation. The octagonal tower base and the tower body are made of multi-layer xumizuo. The rigid straight line contour shrinks step by step from the bottom to the top, showing the rhythmic rhythm and the masculine beauty of straight and upward. It is one third of the height of the tower. The Tasha, which is composed of rosette, phase wheel, canopy, vase and Fengduo, is the most artistic part of the black tower. The gilded Tasha is shining in the sun, the needle pierces the sky, and Fengduo rings with the wind, conveying the spirit and soul of heaven and the world.

Black tower

Heita brand was born in 1967. It is the core brand of rhinkendman winery in Germany. It is a classic fashion brand in Germany. The unique bottle design of heita products shows the spirit of brand innovation and casual attitude towards life. Nowadays, heita is the first wine brand in Germany in terms of export volume. It transports more than 12 million bottles of heita wine to nearly 60 countries in the world every year and wins various awards in the world wine competition.

Another meaning is the name of a community on the Internet, which was founded by netizen Chen da'e in 2007. At the beginning, it had three members, namely the so-called old three giants. Later, with the continuous development and growth of the community, the old three giants gradually retreated behind the scenes, and the new three giants led by Zhejiang bird began to control the whole community.

Brand background

Heita originated from the family business Reh kendermann GmbH weinkellerei (Bingen / Germany), which was established in 1920 and managed by Carl Reh, the third generation of the family. The four wineries in rhinkendman have the most advanced modern production process equipment in the world, and the vineyards are located in the most famous fields of falz and Rhine Hessian.

Reinkendman not only won the title of "2003 Riesling winery" awarded by weinmelt, an international wine magazine on gourmet consumption, but also won the award of "Germany's best winery" in the most famous wine selection in the United States (Sanfan international wine selection in 2005).

brand image

Heita brand, born in 1967, is the core brand of rhinkendman winery and the first wine brand in Germany in terms of export volume. Heita wine is sold to more than 60 countries in the world. It is the first German wine brand in the UK, Sweden, Finland, South Korea and Brazil. In the most competitive UK market, the visibility of heita reaches 81%.

Heita has always had its own unique image and is protected by patents. In 2010, heita launched a new bottle shape, which still uses the tower body shape. The bottle body is divided into pure black and transparent parts according to the golden section ratio. This is a great change in the history of the brand. The new model is based on the market with its fashionable and high-quality image. Compared with other similar products, the new model increases the display power of the products on the shelf, which is easy to identify among many products and has outstanding terminal influence.

marketing campaign

Heita brand is positioned as: "the best wine to drink when relaxing and enjoying life." Not only in the bottle design to break the Convention, a series of marketing activities of heita also showed its distinctive personality and its clear audience.

In 2004 Athens Olympic Games, heita is the exclusive designated wine brand of German Olympic reception center;

In July 2005, heita served as a special tasting wine for American rock bands REM and queen to perform in Hyde Park, London;

In July 2006, heita served as a special wine for who activities of British rock band;

In July 2006, heita was named the west city boys' concert in Leeds Castle;

In June 2008, rock stars gathered at a crazy concert to celebrate the 90th birthday of a great man. Heita was tasted and purchased by 65000 target customers at Mandela's "46664" concert;

In 2008, the Beijing Olympic Games, heita as the German Olympic reception center exclusive designated wine brand;

In 2008, Germany's national day, heita is the only designated wine for German Consulate activities in Guangzhou;

In March 2009, heita appeared in London's Olympia center, the UK's largest Vitaly show, for consumers to taste and buy;

In addition, heita is also used as the designated wine for the premiere of Oliver Twist in Poland

Brand wine

Product introduction

Mainstream series

1) Heita ice wine

[tasting notes]

This sweet white wine comes from the origin of ice wine, dromersheim. Grapes are picked by hand in the early morning when the temperature is below - 7 ℃. Until the time of pressing, the grapes were still frozen. A small amount of precious concentrated grape juice was fermented for several weeks, and finally developed into a golden ice wine full of honey, fruit and butterscotch flavors, with smooth taste and rich structure

[food matching]

This wine tastes sweet but not greasy. It is recommended to match with cashew cake, shortcake and pumpkin pie. Not recommended with greasy or hot food

[honors]

1. Gold medal of Japanese Wine Challenge competition

2) Heitadofide Pinot Noir

750ml3l bag in box

[tasting notes]

The perfect blend of Germany's unique doffert and the world's most delicate red grape variety Pinot Noir, with fresh red berry flavor, rich in strawberry, blackberry, plum, mint aroma, smooth taste

[food matching]

It's suitable for the dishes of fat braised beef, fat barbecued pork, stewed lamb chop, sauce spareribs, beef steak, etc. Unique mint fragrance, with greasy meat food to form a wonderful match, people feel fat but not greasy

[honors]

1. Berlin gold medal in Berlin Wine Competition

3) Hitamile white wine

[tasting notes]

This is a white wine full of unique aroma. The aroma of litchi and rose gives this wine a sweet and fresh feeling

[food matching]

It is suitable for soft cheese, spicy food, or to be enjoyed alone

4) Black Tamale

[tasting notes]

This is a soft and easy to drink red wine, Merlot variety brings rich plum and blackberry aroma, but also contains a unique mineral aroma

[food matching]

It's suitable for spicy dishes such as cumin roast lamb chop, beef stew, roast pheasant, steak and pizza

[honors]

1. International certification award of Japan Wine Challenge competition

5) Black tarriesling

[tasting notes]

Riesling, the most noble white grape variety in the world, is brewed by low temperature fermentation. The light straw yellow wine is full of elegant flower, lemon, apple and other rich fruit aroma, with fresh acidity

[food matching]

It is suitable for light and slightly fishy dishes. It can also be used as an aperitif before meals. The fresh malic acid will greatly increase your appetite

[honors]

1. Gold medal of the 5th Asian wine quality competition

2. Silver Award of Australian International Riesling challenge

3. Silver Award of German International Wine Challenge

4. Bronze medal in British International Wine Challenge

5. Bronze medal of San Francisco International Wine Competition

6) Heitadofed red wine

[tasting notes]

This is a mellow, elegant, soft and easy to drink red wine with fresh raspberry smell and rich ripe fruit flavor

[food matching]

It's suitable for strong food, such as tuna with vegetables or spaghetti

7) Heitalivana white wine

[tasting notes]

This is a unique German white grape

Chinese PinYin : Hei Ta