Creative Industry Park

Creative Industry Park

synonym

Creative industry park generally refers to creative industry park

Creative Industrial Park is the carrier of industrial agglomeration of cmicnet, which mainly consists of enterprises related to cultural and creative design, enterprises providing high-tech technical support (such as digital network technology), international planning and promotion, information consulting and other intermediary agencies, enterprises engaged in the production of cultural and creative products and brokerage companies with rich experience in cultural management And so on. This kind of interconnected enterprise cluster forms a three-dimensional and multiple interwoven industrial chain, which has practical significance for improving innovation ability and economic benefits.

present situation

After all, the Creative Industry Park constructed by administrative division or industry division will be affected by the traditional pattern of interests and resource allocation, and it is difficult to achieve the ideal combination of elements and the deepening of industry. After industrialization, most big cities take the development of creative industries as an important strategic measure to catalyze economic transformation. Creative industry is not only a concept of development, but also a reality with great economic and social benefits. Only by promoting the transformation of creative achievements into business resources, through the penetration of traditional industries and the integration and extension of industrial chain, can we fully obtain the benefits of creative industries. The core of the development of creative industry is to build creative industry chain and expand it as far as possible, so as to form scale and obtain maximum economic benefits. In order to lead the country and catch up with the western countries in a short time, we must build a number of complete creative industry chains in line with the market rules, and cultivate a number of competitive creative industry clusters around the industrial chain. For example, Shanghai should strengthen regional and industrial coordination on the basis of existing creative industry clusters, plan and integrate from the perspective of improving creative industry chain and optimizing resource allocation, and explore the establishment of several creative industry parks with reasonable functional orientation and obvious characteristics. For example, Shanghai Zhangjiang cultural, scientific and technological creative industry base, relying on Pudong Software Park, takes advanced scientific and technological level, diversified art forms, healthy cultural content and modern industrial functions as the main line of development, and focuses on the construction of cultural, scientific and technological creative industry closely combined with culture and high technology, which embodies the five functions of "R & D, training, incubation, exhibition and trading". Therefore, we can take Zhangjiang cultural, technological and creative industry base as the leader, integrate the animation and online game industry, multimedia content industry and film and television post production industry scattered in various districts, strengthen cooperation, jointly create and share the brand of "Shanghai cultural, technological and creative industry base", form advantages and achieve win-win results. In addition, the Asian innovation and creative industry park with a total investment of US $1.2 billion and an area of 1300 Mu is located in Pukou, Nanjing. The main construction project of the first "compound" Creative Industrial Park in China includes software park, exhibition hall, education and training center, creative commodity pedestrian street, theme park and related services. After the completion of the industrial park, it will focus on five aspects of digital animation, audio-visual entertainment, market operation, media integration and talent cultivation, and introduce 150 excellent enterprises including animation planning and production and other related digital content to settle in batches.

Related links: the development opportunities of cultural and creative industries, the rapid growth of national economy and the continuous improvement of national income level, open up a new space for the development of cultural industry; the "overall listing" of news and publishing media marks the further deepening of cultural system reform; technological progress brews breakthrough, the integration of radio, television and telecommunications industry is steadily advancing; promote the development of cultural industry All these macro situations closely related to industrial development are encouraging.

As the financial crisis started in the United States and spread to the world, China's cultural industry has been affected to a certain extent by the end of 2008. Compared with the manufacturing industry, especially the export-oriented enterprises, the impact of the crisis on cultural enterprises has not yet shown a concentrated outbreak momentum. For some cultural enterprises that insist on innovation, the storm contains more opportunities than risks. This financial crisis can just force China to make up its mind to carry out the transformation of economic structure, which will accelerate the pace of cultural industry transformation. The implementation of national policies such as stimulating domestic demand, stimulating consumption and reducing income differences, as well as the reform of education, health, culture and other fields, will directly promote cultural consumption and the development of cultural industry.

The 11th five year plan has taken the cultural industry as an important measure to adjust the economic structure, and a series of policies and measures have been issued from the central to local governments to encourage the development of cultural industry. The Ministry of culture has clearly proposed that the cultural industry should achieve an average annual growth of 15% within five years. Beijing, Shanghai, Zhejiang, Guangdong, Yunnan, Chongqing, Sichuan, Henan, Shanxi and many other provinces and cities put forward the goal of building a big cultural province and a strong cultural province. In the planning, they all put forward that the growth rate of cultural industry should be higher than GDP.

Cultural industry is one of the industries with the best return on investment. The profits of various industries in contemporary society are mainly realized by leading independent innovation and technological progress, and cultural industry is a category with independent creation and high technological content. With the effect of policy factors and market factors, the capital profit rate of cultural industry is relatively high, and the investment fever in cultural industry will exist for a long time. Finally, from the perspective of consumption, cultural products are growing consumption hot spots.

Development trend

Cultural and creative industry is considered to be one of the most promising industries in the world in the 21st century, with huge economic and social benefits. Governments all over the world have paid special attention to the development of this industry, and the benefits of China's cultural and creative industry are becoming increasingly obvious. In 2009, the added value of cultural and creative industries reached about 840 billion yuan, 3.2 percentage points faster than the current GDP growth rate in the same period. In 2010, the added value of China's cultural and creative industries reached 1 trillion yuan, accounting for about 2.75% of GDP. It is estimated that by 2015, the added value of China's cultural and creative industries will reach 1800 billion yuan, accounting for more than 5% of GDP. Cultural and creative industries will become the pillar industries of China's economy. Especially in some cities with good foundation, such as Shenzhen, Beijing and Shanghai, cultural industry is the supporting force of economic development.

As an important way and carrier for the large-scale and intensive development of cultural and creative industries, the construction of cultural and creative industrial parks in China has a strong momentum. According to incomplete statistics, there are more than 2500 cultural industrial parks in China, including more than 350 national designated cultural and creative industry related bases and parks. From 2004 to 2010, the Ministry of culture successively named two groups of four national cultural industry demonstration parks and four groups of 204 national cultural industry demonstration bases, giving birth to a number of creative industry parks with obvious industrial agglomeration effect. After calculation, the average growth rate of National Park base income in 2010 is more than 40%, the total income of National Park base also reached 250 billion yuan, and the total profit reached 36.52 billion yuan.

However, behind the rapid development of cultural and creative industrial parks, some problems are also highlighted. For example, there are too many parks with scattered resources; the construction mode is similar, and the real estate color is strong; the park positioning is not clear, and the industrial structure is similar; the parks are separated from each other and form their own system, and lack of necessary division of labor and cooperation; after the completion of the park, the rent is high, the enterprise occupancy rate is low, it is difficult to attract the creative class, and the cultural atmosphere is weak.

Although various problems have been exposed in the creative industry, it still has broad prospects in the future from the perspective of the whole international development trend. Therefore, the government's suspension of approval of creative industrial parks can be seen as a process of adjustment and improvement. In the future, it will continue to increase the development and construction of creative industrial parks, but at the same time, the government will be strict in management and guide them to meet the needs of social industries.

According to the 12th Five Year Plan, we should give full play to the positive role of market mechanism under the guidance of the government, cultivate backbone cultural enterprises and strategic investors, and encourage and guide the entry of non-public economy.

In addition, the 12th Five Year Plan of some places has put the development of creative industry parks in an important position. For example, the 12th Five Year Plan of Shenzhen city calls for vigorously implementing industrial agglomeration, strengthening the overall planning of cultural and creative industries, accelerating the planning and construction of national creative industry parks, and cultivating and promoting a number of leading enterprises and cultural enterprises with independent intellectual property rights Products.

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