School of advertising, Beijing Union University

Advertising College of Beijing Union University is the first public advertising college in China with higher education enrollment qualification. Since its establishment, the advertising college has not only received the strong support and assistance from the Ministry of education of the people's Republic of China, the Beijing Municipal Commission of education, the advertising department of the State Administration for Industry and commerce, the China Advertising Association, the China branch of the International Advertising Association, the Beijing Administration for Industry and commerce, the Beijing Advertising Association, the advertising industry and the press, but also received the welcome and concern of the majority of students and their parents . To establish a new advertising college with high quality and high level is not only the desire of the education and advertising industry for many years, but also the goal of all teachers and students of our college.  

With the rapid development of China's economy, the huge market potential of the advertising industry has attracted much attention. China's advertising market is expected to become one of the three global advertising markets in the next 10 years. But in today's fierce competition for talent market environment, excellent advertising professionals have been in a shortage, advertising professional education is relatively backward. The contradiction between the supply and demand of advertising talents is prominent, which does not match the fact that advertising is a high-tech industry with "knowledge intensive, talent intensive and technology intensive". The success of advertising depends on the success of professional education. In the face of the opportunity of the great development of advertising industry, advertising college aims to cultivate excellent applied professional advertising talents, give full play to the advantages of resource sharing between colleges and industries, and explore new ways of school enterprise cooperation in running schools and cultivating applied professional talents. The aim of advertising college is to develop applied education, cultivate applied talents and build applied university.  

< fontcolor = "red" > ★ school running characteristics < / font >

As a school enterprise cooperation college, advertising college fully relies on industries and enterprises, takes adapting to the market demand as the guidance, takes ideological and moral education and basic theory education as the guide, takes practical teaching as the core, and pays attention to the cultivation of students' practical application ability and innovation ability on the basis of mastering basic theoretical knowledge and having a higher level of English and computer The cultivation system of "three fold and four double" was formed.

< fontcolor = "red" > triple includes: < / font >

Emphasis on skills: basic theory teaching is for the purpose of application, and the curriculum is targeted and applied. Employ experienced professionals to teach professional courses, realize the combination of professional theory and case teaching, and enhance students' indirect practical experience and hands-on ability.  

Emphasis on practice: the training program highlights the practicality and pays attention to the training of basic practical ability and operation skills. With the help of industry advantages to provide students with practical opportunities, students can enter the enterprise to find the feeling of advertising and participate in the operation, so as to lay the foundation for entering the society in the future.  

Emphasis on cultural foundation: strengthen the proportion of humanistic quality courses and cultural courses in the curriculum system, so that students have a more perfect cultural knowledge structure and a more profound theoretical literacy.  

The four pairs include:

Double qualification: first, full-time teachers interact with the society, participate in advertising practice activities of the industry, and enrich the teaching content with practical results; second, employ industry experts, scholars and senior people to give lectures or give special lectures in the college, so as to broaden students' professional vision.  

Double Classroom: the first classroom is the classroom teaching in the teaching plan; the second classroom includes practice class and off campus industry activities, that is, internship in advertising companies and media advertising departments.  

Double bases: the college has established a long-term internship cooperation relationship with more than 20 advertising companies, allowing students to participate in advertising operation and enhance practical operation ability; in addition, the college is also a training base for employees of industry advertising companies.  

Double certificates: one is to enable students to obtain academic certificates of higher vocational education through formal education; the other is to enable students to obtain relevant professional certificates through professional training in school, so as to lay a foundation for students to enter the society.  

In terms of basic theory education, the college pays attention to the combination of production, study and research, employs Mr. Zhang Qizhi, a famous professor in the field of education, as the honorary president, and establishes the college's Education Steering Committee and advisory committee composed of education experts and industry senior people. The college has not only undertaken the national teaching material project of the Ministry of education for higher education in the 10th Five Year Plan period, including some teaching materials of advertising series, but also published a number of professional theoretical teaching materials and works. The number of professors and associate professors in the teaching team accounts for about 70% of the total number of teachers. There are professors and scholars from national and Beijing key universities, as well as experts, senior people, entrepreneurs and business backbones from domestic and foreign advertising industry and enterprises and institutions.  

In terms of practical teaching, the college has set up many practical courses such as web design practice course, advertising creativity and case analysis practice course according to professional characteristics, and signed cooperation agreements with many employers and companies to serve as the college's practice base to provide students with practice and internship opportunities. At the same time, we regularly invite successful industry senior people to hold professional lectures to improve students' practical design, innovation and creative ability. Under the guidance of professional teachers, students also participated in the "golden calf Award" and "golden pencil" advertising creative design competition.  

In terms of international cooperation and academic exchanges, the college has established a good academic research and exchange training mechanism with a number of universities in Canada, the United States, the United Kingdom and other countries, which can transport outstanding students to study abroad. At the same time, in order to satisfy the desire of people from all walks of life and in-service advertising practitioners for advertising knowledge, our college has been approved as the main examination college of advertising major in self-taught higher education since 2001, and actively carried out the national long-term recruitment of advertising specialist and undergraduate full-time study classes, and held various short-term professional training according to the market demand.  

The training objectives of advertising college are: to cultivate excellent applied advertising talents with comprehensive development of morality, intelligence and sports, rich knowledge of culture and science, high quality of Humanities and Social Sciences, proficient English conversation and writing ability, not only understanding the basic theoretical knowledge of advertising major, but also mastering advertising skills, rich in creativity and pioneering spirit.

Advertising College is located in Wenquan Town, Haidian District, Beijing, adjacent to Yongfeng high tech park, which is the key development area of Beijing. Covering an area of 600 mu, the campus is transformed from the original baiting fish park. The buildings in the park are simple and elegant, and every corner is full of cultural atmosphere. The park has beautiful environment, fresh air, green trees, flowers in full bloom, fish in the pond, warblers singing and swallows dancing. The spacious campus space, villa style student dormitory, auditorium, supermarket, bathroom, multi-function hall, computer room, library and other perfect hardware facilities provide good conditions for students' study and life.

There are basketball court, football field and table tennis room in the college, which provide students with sports venues. The college has social organizations and some fixed cultural and sports activities. Students can relax themselves with music and sports after intense study.

School of advertising, Beijing Union University

Nature of institutions: public

Education level: General Undergraduate

Location: Beijing

Admission telephone: 010 – 64900013, 64900915

mail box: ldzs@buu.edu.cn

Admission website:

Chinese PinYin : Bei Jing Lian He Da Xue Guang Gao Xue Yuan