Milk beer(nai pi jiu )

Milk beer method:

Raw materials for making milk beer:

Beer 50g, milk 150g, sugar 40g, egg 1.

Milk beer production steps:

1. Put the wine, milk, sugar and eggs in the container and beat them well.

2. Pour into a tall glass and drink.

Milk beer

Milk beer is a new type of fermented beverage made from fresh milk, malt, hops and other raw materials. It also combines wine culture and fashionable health preservation. Milk beer is not a pure taste of milk and beer, but a completely different production process from ordinary beer The technology of milk beer is a kind of fermented product containing alcohol, steam and foam after degreasing milk and biological science and technology. Beer is fermented by malt, so the process will not be the same. The milk beer is defatted, that is to say, the fat is taken off, and it will not gain weight when preserving the nutritional and healthy ingredients. , is a fashionable drink.

practice

1. Put the wine, milk, sugar and eggs in the container and beat them well.

2. Pour into a tall glass and drink.

Milk beer market

Author: Zhang Shujun

1、 Milk beer is still a kind of daily consumer goods. To some extent, it is no different from ordinary beer. No matter what she is called, she is a kind of beer, which is an intuitive feeling as a psychological phenomenon of mass consumers. But in the end, she didn't leave the beer category. So from the product positioning, there is no advantage in the category positioning, so from which aspect to position the product? Zhang Zengxiang, the president of Mengyuan dairy industry, and sun Duoming, the inventor of milk beer, said when introducing milk beer, "it should be said that it is a new thing. It is neither a traditional milk drink nor a traditional beer. It should be a new thing. According to the state, it should be milk wine, but there is no such item in the milk wine of the state. Although it is a new affair, it is it They're all different. " It can be seen that her family's product positioning is still very vague. What is her name? What products can make milk beer more competitive in the market? Beer or drink? Or health products? no no You can't call her that, because she is a new product with innovative significance, and you can't position her with such a vulgar name! I think the positioning of my milk beer should have the following principles:

1. Work on the milk. But it can't be drowned in the spring tide with prairie flavor. Milk beer doesn't have to hit the barrier from prairie at all. Milk beer is national, but also world. Try to recreate a new category in terms of positioning.

2. Take the road of differentiation. Humanization and health is the eternal theme of human beings, but consumers should not feel that milk beer is just a kind of health care products or products like brain platinum. Milk beer is still a kind of daily consumer goods. When people want to drink beer, they will mutter in their heart, how about Budweiser, Heineken, Qingdao or milk beer?? Only in this way can the market of milk beer be expanded infinitely. Absolute scientific research should be carried out on brand naming and advertising.

3. Work hard on fashion, but it's not what we usually call "fashion". The market is the product of positioning fashion, most of them are attacking the market of young people. In short, we always feel that fashion belongs to young people. However, milk beer does not belong to young people. Milk beer is a health product suitable for all ages. When we position milk beer as a fashion in the common sense, when milk beer grows up, and people have a certain understanding of milk beer brand, it is very likely to lose a large area of territory other than young people, or be occupied by latecomers.

4. High end positioning. Milk beer is a kind of health wine with great nutritional value. The market of milk beer is immeasurable. The key is how the manufacturers use the marketing means. In the domestic market, wine marketing is in the territory of high-end products, and every brand tries its best to capture the high-end market of wine. At the beginning stage, milk beer should position all its segmented products in the high-end market, so as to maximize profits, and at the same time, form a domestic upsurge of drinking milk beer.

2、 The production process of products must be improved continuously, and there must be room for improvement of new products, from the production process, product segmentation, industrial chain, taste, packaging and so on .. The most important thing is to take the lead in taste. Maybe people, or consumers, are interested in milk beer because it is a new thing and a new member of beer, a monopoly product. But when consumers have passed this period of freshness, the most basic thing is taste, because people like beer or because the taste of beer can attract consumers At that time, milk beer is a new thing, and its nutritional value is second. For ordinary consumers, the most instinctive thing is the taste. Therefore, on the basis of the competitive taste of milk beer, it can be realized to quickly build a brand and cultivate the whole country's milk beer market. So remember! It's difficult to change a person's habits, and it's even more difficult to change a country's memory of the taste of beer. So I'm sure that if milk beer can't be developed, the taste is its biggest weakness, and everything else is not a problem. Besides, I would like to say here that what we need to do is:

1. It is not necessary to expand the market on a large scale, but it is necessary to make itself have the capital strength and excellent product types to enter the national market all the time, and build channels in the national market within two years.

2. Strengthen the brand concept of existing customers of milk beer, let consumers know that the ancestor of milk beer is Mengyuan and hanos. Even if our production capacity can not be the largest in the future, we must do a good job in brand image.

3. In the case of grasping the marketing strategy, in the case of their own strength, let go of the mentality of the later competitors, we all come to produce milk beer, we make cake bigger together, when the people of the whole country have formed the habit of drinking milk beer, we are still the best. When people drink milk beer, they still think that Mengyuan hanos is the best milk beer.

Kefir milk beer

Jiali milk beer

Inner Mongolia Yuan milk beer

Longitude: 104.06573486

Latitude: 30.65946198

Chinese PinYin : Nai Pi Jiu