Apricot flower house

Apricot flower house

Founded in the first year of Xianfeng in the Qing Dynasty (AD 1851), the Cantonese "shengzai" opened a dessert shop, and now it is a famous Cantonese dish with a large scale and a good reputation in Shencheng. From Mr. Zhang Taiyan's inscription: "honey can quench the thirst of the highway, river fish can relieve the worries of the officials" to Mr. Wang Daohan's "all the sages have arrived". Xinghualou moon cake brand rose in the early 20th century, unique formula, exquisite technology, brand popular. Shanghai Xinghua building (Group) Co., Ltd. is a large enterprise group mainly catering, hotel and food processing industry, bringing together the essence of Chinese delicacy. There are more than 20 specialty hotels and time-honored restaurants, such as Ramada Hotel, xinghualou, Xinya Cantonese restaurant, Yangzhou Hotel, Shen Dacheng, xiangmanlou, Dexing noodle shop, yanyunlou, Hong Changxing, laozhengxing, Gongdelin, laobanzhai and Deda western restaurant.

A century old shop

brief introduction

Xinghualou is a famous Cantonese cuisine restaurant, founded in 1851. It turns out that xinghualou is a nightclub with only one shop, which deals in Cantonese sweet food and Cantonese porridge. Later, the restaurant changed its name to xinghualou restaurant, and its facade was expanded and decorated. And in the opposite Wang Ping Street (now Shandong intersection), and opened a apricot Chinese restaurant.

After the revolution of 1911, xinghualou raised funds to set up a joint stock limited company, which further expanded its stores. The original house was turned into a reinforced concrete building with seven Bay facade, and xinghualou was closed. A Western food hall was set up on the third floor. The area of the hotel has grown to 3500 square meters. "Si Ma Lu Xing Hua Lou is a famous expert in Cantonese cuisine. It is delicious in cooking, considerate in hospitality, and particularly rich in interior decoration. Therefore, most of the banquets held by the government and business circles are held in Xinghualou added cold food snack bar, 1934.06.25, application for 14 edition. "

Xinghualou offers a wide range of dishes, snacks, cakes, cured meat, etc. famous dishes include: beef with oyster sauce, chicken with scallion, gooseberry, shrimp with western style, Golden Chicken, cigarette pomfret, etc. it is also good at cooking snake, cat, dog, rabbit, pigeon, seal fish, pheasant, duck and other kinds of game. Famous pastries include: barbecued pork bun, lard Bean Bun, lard flower bun, chicken ball bun, Shaomai shrimp dumpling, Mala cake, fresh meat Yunyan, etc.; there are also almond cake, decorated cake, red Ling cake, white Ling cake, nanru Xiaofeng cake, crisp, cream cake and other Cantonese and Western pastries. In addition, there are a variety of sausages, bacon, cured duck and other cured meat.

Before and after the Dragon Boat Festival, the store also supplies various kinds of Cantonese style rice dumplings, such as self-made steamed rice dumplings wrapped in assorted food, fresh meat and egg yolk rice dumplings. "Si Ma Lu Xing Hua Lou, known as good at Cantonese cuisine, is well-known all over the country, and its cantonese moon cakes are especially popular every year. On September 11, 1936, the 14th edition of xinghualou moon cake was applied for listing. " Xinghualou's moon cake is famous for its exquisite materials, careful operation, uniform color, clear impression, thin skin, abundant stuffing, crisp and delicious; there are bean paste, hundred fruits, golden leg, lotus, coconut and other varieties. The colorful moon cakes are also named Chang'e flying to the moon, Xishi zuiyue, Zhongyue Dangui, Yuegong treasure box and Santan Yinyue. "The Mid Autumn Festival will be held, the moon cake will be on the market, the scientific baking moon cake of xinghualou in Sima Road, the famous vegetable factory, the famous technician will be invited to supervise the production this year, all the cream, lotus and coconut On September 7, 1940, the 11th edition of baked science moon cake was declared

Characteristics of old stores

Xinghualou moon cake has been in Shanghai for nearly a hundred years. Its traditional bean paste, lotus, coconut and five kernels have become the "four King Kong". The most famous bean paste in xinghualou is the special Dahongpao of Haimen, the lotus is the Xianglian of Hunan Tongxin, the coconut is the special coconut silk from Hainan, the olive is the Xishan of Guangdong, the almond is the Beishan of Xinjiang, and the walnut is the walnut of Yunnan. The materials are very exquisite. Fine production technology is the biggest secret of the success of xinghualou moon cake. After several generations of accumulation in the past century, the unique formula of xinghualou moon cake has become a classic brand asset. While adhering to the ancient charm of the Mid Autumn Festival, xinghualou moon cake is constantly innovating and climbing according to the needs of people's life. We employ Chen Mingxin, the only senior moon cake technician in China, to make high-grade shark fin and abalone moon cakes. They are flavored with Maotai liquor, with clear grains and clear layers, meeting the high-grade demand.

In the eyes of Shanghainese, xinghualou is like an old friend who has been trusted for decades. In fact, xinghualou is one of the most famous brands of xinghualou group, and xinghualou group is the enterprise with the largest concentration of time-honored brands in the catering industry of Shanghai and even the whole country. A large number of well-known time-honored catering brands have gone through the market waves and gone through many trials and hardships. They still have a gorgeous picture of "red apricot branches in spring".

group

"Xinghualou" and "Xinya" are famous brands of which the group company is proud and won the national quality award. Every Mid Autumn Festival, xinghualou moon cakes account for half of the total sales of Shanghai moon cake market, and are exported to the United States, Japan, Australia and other countries. In order to better connect with the international market, the introduction of international standards, the application of HACCP management control system in production and the full implementation of iso90001:2000, so that China's traditional food leaped to a new scientific and technological platform. Xinghualou moon cake has been rated as one of the top 50 famous brands in Shanghai. Xinya Cantonese restaurant has been awarded the title of "top ten hotels in China" by the State Bureau of domestic trade. In recent years, the group company has organized cooking exchanges and chef skills exchanges between the city and its counterparts in other provinces and cities for many times, actively participated in the national cooking competition and China cooking world competition, and won many gold medals. The group company has invested in the construction and management of a large-scale high-grade hotel - Ramada Hotel, which has become a high star hotel with a certain scale in the hotel and catering industry of Shanghai in 2008. The catering sales and room rental rate of the hotel rank among the top four-star and five-star hotels in Shanghai. With the approval of Shanghai Foreign Trade and Economic Cooperation Commission, the Ramada Hotel has joined the world-famous Marriott International Hotel management system, becoming the first enterprise in China to reach a franchise with "Marriott", sharing the network resources of "Marriott" global hotels, and providing high-quality services for business tycoons in the world.

reform

Xinghualou (Group) Co., Ltd., formerly known as the second catering company of Huangpu District, holds a considerable part of the time-honored catering brands in Huangpu District of Shanghai. In the development history of xinghualou group, it has experienced two reforms. In the late 1990s, the company carried out the first reform, reorganized from an administrative company into an enterprise, and began the business practice of market-oriented development.

Although xinghualou group has taken the first step after its commercialization, the degree of marketization is far from enough. The situation of state-owned shares dominating has not changed, which leads to the second restructuring of xinghualou group. In 2000, in accordance with the requirements of the reform of modern enterprise system, xinghualou group formed a multi investment limited liability company by introducing social capital, holding shares by natural persons and holding shares by enterprise managers. Its Chinese shares account for 32%. Since then, the company has entered the role of market competition.

The biggest embodiment of market positioning is initiative and cost consciousness. The catering industry is the front part of the market, and has always been a place with fierce competition. The business decision makers of xinghualou group have been struggling in it for many years, and the strong market awareness makes it have a strong initiative.

At the end of 2002, SARS swept across the country, and all walks of life were seriously hit, especially the catering industry. When the restaurant closes and the employees go home, the loss can not be avoided. There is nothing the enterprise can do to cope with this natural disaster. However, xinghualou group did not stop and highlighted its unique tactics. They took advantage of the low tide of operation during SARS to renovate the main characteristic restaurants of the group. After SARS, the catering market rebounded rapidly. At this time, the characteristic restaurants of xinghualou group took on a new look and ushered in the climax of operation. Virtually, the enterprise of xinghualou group has saved the time of a big decoration, and this kind of market spirituality will not exist if it is not for the cost consciousness.

Through active and farsighted adjustment, many time-honored catering enterprises affiliated to xinghualou group are full of vitality. In 2005, the total business income of xinghualou group reached 810 million yuan, and the operating profit reached more than 60 million yuan, ranking in the forefront of the top 100 restaurants in China. Xinghualou, a famous time-honored brand with more than 150 years of history, won the special reputation of "the most influential old trademark of Shanghai".

Revitalization

In the process of more than 40 years of business development and historical change, xinghualou group has gathered many old brands in Shanghai catering industry. While relying on the gold lettered signboards admired by others, xinghualou group also shoulders the historical responsibility of revitalizing and developing time-honored brands.

The time-honored brand of the group is accumulated by the former people after a hundred years of vicissitudes. And to continue the "fragrance" of these old brands, we need today's xinghualou people to make meticulous efforts in details. This point, xinghualou people are very strict in implementation.

This kind of meticulousness is reflected in the catering industry. For example, beef with oyster sauce is a popular dish offered by almost all restaurants, but the beef with oyster sauce in Xinya Cantonese restaurant shows off its popularity and is better than other restaurants. The reason is very simple, because only a small part of the beef on a cow is suitable for making beef with oyster sauce, and most restaurants only need beef

Chinese PinYin : Xing Hua Lou