Jingxiutang

It is located in the north of Yuetang, Hongcun, facing south. It was built in the reign of Daoguang in the Qing Dynasty.

There are two courtyards in front of the hall. The inner courtyard is regular and rectangular, the ground is well paved with bluestones, and the fish pond is inlaid with flower beds. Two peonies of the same age as the house are in the garden. The inner courtyard is separated from the outer area of Yuetang, creating a quiet and peaceful atmosphere. The outer courtyard is integrated into the outside world. People like to gather here on winter and summer evenings. Xiaozhen enjoys the moon, which is comparable to the elegant residence in Taoyuan.

Jingxiutang is very appropriate in spatial structure and plane layout. The layout of the courtyard in front of the hall makes the whole house bright and full of aura; the carving and painting of the interior roof means the harmony and unity of the overall architectural style and charm, which fully shows the magic charm of the classical dwellings.

Jingxiutang

Guangzhou jingxiutang (pharmaceutical) Co., Ltd. is one of the major Chinese patent medicine manufacturing enterprises under Guangzhou Pharmaceutical Group Co., Ltd. and Guangzhou Pharmaceutical Co., Ltd. (Hong Kong H-share and Shanghai A-share large listed companies).

Historical story

During the reign of Qianlong in Qing Dynasty, Qian Shutian, a businessman in Cixi, Zhejiang Province, often trafficked silk from Ningbo to Guangzhou. Because he was also a Confucian doctor, he made pills and plasters and gave medicine to the patients along the way. One year, he cured a giant businessman's son with "Huichundan". The giant businessman was grateful to him for saving his son and helped him set up a pharmaceutical factory. In 1790, jingxiutang qianshutian traditional Chinese medicine factory opened in the South Gate of Guangzhou city. It is said that the name of the factory was given by the giant businessman. At the beginning of the factory, Yuantian brand drugs were mainly Huichundan and ruyigao. The products were elaborately processed, with good curative effect and were highly praised. During the reign of Daoguang in the Qing Dynasty, the business and scale of jingxiutang had developed, and its production technology and management had been improved day by day. In the 160 years from the start-up to the public-private partnership in 1956, jingxiutang has always been a small hand workshop without great development. After 1956, jingxiutang qianshutian traditional Chinese medicine factory was incorporated into 8 private enterprises including Wanling traditional Chinese medicine factory, 8 private enterprises including wanlingtang traditional Chinese medicine factory, Zhang Anchang traditional Chinese medicine factory, Deng Kean zuoshutang drugstore, Huang Zhenan pharmacy Bureau, and 14 private pharmaceutical enterprises including Deng Junting and Qi Zhitang

The company has formed a large-scale "jingxiutang joint pharmaceutical factory of public-private joint venture", with a large number of products under the "Yuantian brand" trademark. At the end of 1992, it was transformed into a joint-stock enterprise with 114 varieties and 8 dosage forms. Its famous products include Zhuifeng Tougu pill, Zhongfeng Huichun pill, Qingre xiaoyanning, Huazhi suppository, etc.

Company profile

Guangzhou jingxiutang is one of the major manufacturing enterprises under Guangzhou (pharmaceutical) Co., Ltd. (Hong Kong H-share and Shanghai A-share listed companies). It was founded in 1790 (the 55th year of Qianlong reign of Qing Dynasty). In December 1992, it was restructured into a joint stock limited company and became the first state-owned industrial enterprise in Guangzhou.

For more than 200 years, the company adheres to the business tenet of "dedication, cultivation and wide application of magic medicine" advocated by its founder Qian Shutian, refines all kinds of proprietary Chinese medicines, chemical preparations and health tonics, which are welcomed by patients at home and abroad. After the founding of the people's Republic of China, especially since the reform and opening up, great changes have taken place in enterprises. The enterprise has developed rapidly from a small pharmaceutical factory before the reform to a modern large pharmaceutical enterprise. For more than ten years, the enterprise has been adhering to the road of technological progress, increasing investment in science and technology, and updating plant equipment.

The vitality of the enterprise's sustainable operation comes from the innovation of the company's strategy and management. The company's "Eleventh Five Year Plan" has established the development path of specialization, specialization and branding, striving to build a national professional brand of rheumatic arthralgia and Dieda drugs and a regional preferred brand of heat clearing drugs.

The company implements the management policy of "taking the market as the guide, taking the quality as the criterion, promoting the enterprise by science and technology, and creating benefits by management". Establish a flat marketing structure, cultivate a capable marketing team, and maintain loyal customer resources. ERP management, office automation management and human resource information management are realized in the enterprise. Enterprises attach importance to science and technology investment, and regard quality as life. They carry out gap medicinal plant demonstration, fingerprint quality detection and CO2 supercritical fluid extraction technology research. Among them, "fingerprint quality detection research and GMP demonstration base construction of medicinal materials" has won the second prize of Guangzhou Science and technology progress award. In addition, we have actively cooperated with universities and scientific research institutions to carry out research on new technologies and products of traditional Chinese medicine, contributing to promoting independent innovation, building a "strong province of traditional Chinese medicine" and realizing modernization of traditional Chinese medicine. Among them, the project of "Research on material basis and action mechanism of Qingre xiaoyanning", which is listed as one of the major research projects of traditional Chinese medicine modernization in Guangzhou, made a major scientific breakthrough in 2007. It was found for the first time that Qingre xiaoyanning not only has broad-spectrum antibacterial effect, but also can improve human immunity.

In 1986, the enterprise adopted the method of self debt transformation, built modern production workshop in the suburb of Guangzhou, and fully implemented GMP transformation; in 1989, it was promoted to the national second-class enterprise, and was listed in the list of 100 largest pharmaceutical enterprises in China in 1993. In 1996, it passed the Australian TGA certification, and in 1998, it passed the national GMP certification, becoming the first Chinese patent medicine enterprise in Guangdong Province to pass the GMP certification.

Over the years, the company attaches great importance to the development of new products. Among the company's more than 600 employees, all kinds of technical personnel account for 30%. At present, the company can produce 11 dosage forms and more than 140 varieties. The products are highly effective and have been sold at home and abroad, enjoying a long reputation. Zhuifeng Tougu pill, Zhongfeng Huichun pill, Qingre xiaoyanning, Huazhi suppository, Dieda Wanhua oil, which are listed in the national protected varieties of traditional Chinese medicine, are well-known.

The company introduces the modern marketing concept, from the traditional sales concept to the modern marketing concept, takes the market as the guidance, strengthens the marketing plan, strengthens the product terminal promotion strength, expands the sales channel unceasingly, improves the sales network, now the enterprise sales network has spread all over the country.

In the new century, under the leadership of the new leading group, the company has carried out the business strategy of "expanding the outside and strengthening the inside": expanding the product sales market and expanding the enterprise brand effect; strengthening the awareness and means of modern enterprise management internally, and promoting "innovation, improvement and self realization" by all employees With the enterprise spirit of "solid market foundation, high technology content, excellent asset quality, and strong enterprise potential", we will go hand in hand with all colleagues in the field of traditional Chinese medicine, actively explore the road of modernization of traditional Chinese medicine, strive to open up the international market, and make our own contribution to carry forward the glorious tradition of traditional Chinese medicine and protect people's health Due contribution.

Historical evolution

Jingxiutang is a famous time-honored enterprise with a history of more than 200 years. In 1790 (the 55th year of Qianlong reign of the Qing Dynasty), Qian Shutian, a native of Cixi, Zhejiang Province, funded by a rich businessman, founded jingxiutang pharmacy in nanchengmen, Guangzhou. He made his own pills, powders, ointments and pills, and began the glorious process of hanging pot to help the world. During the reign of Daoguang in the Qing Dynasty, it had become a small Chinese patent medicine factory with a certain reputation in the local area. In 1956, on the basis of jingxiutang qianshutian traditional Chinese medicine factory, it merged with eight private enterprises to form "jingxiutang joint pharmaceutical factory of public-private partnership", and later transformed into a state-owned Guangzhou jingxiutang pharmaceutical factory. In December 1992, it was restructured into a joint stock limited company and became one of the first state-owned industrial enterprises to be restructured in Guangzhou.

After the reform and opening up, enterprises have achieved rapid development. In 1989, it was promoted to the second level enterprise of China, and in 1993, it ranked among the top 100 pharmaceutical enterprises in China. In 1994, the economic benefits ranked in the top 10 pharmaceutical enterprises in China. In 1996, it passed the TGA certification in Australia, and in 1998, it was the first Chinese patent medicine enterprise in Guangdong Province to pass the national GMP certification. Jingxiutang company has become one of the sponsors of Guangzhou Pharmaceutical Listed Company with its outstanding reputation and strong strength.

The market is the touchstone of testing the enterprise, and the quality of every aspect of the enterprise will be reflected in the market.

Jingxiutang has formulated the policy of "pull" and "push" in marketing. In the aspect of "pull", it is mainly to increase advertising on the basis of market research and analysis, and strengthen advertising planning to improve the publicity effect. In the "push" aspect, it is to strengthen the promotion of product terminal, establish terminal promotion team in key areas, carry out effective pharmacy promotion, and establish authoritative hospital expert network. In the past two years, the sales revenue of jingxiutang has increased by more than 20%. Before February 2008, jingxiutang's total industrial output value (constant price) increased by 13.41%, sales revenue increased by 8.76%, and realized profit increased by 60.65%. Jingxiutang conscientiously implements the general development idea of building "big medicine" and "big group" of Guangzhou Pharmaceutical Group, and constantly promotes the reform and development of the enterprise. Under the leadership of Guangzhou Pharmaceutical Group Co., Ltd., we vigorously carried out the business policy of "expanding outside and strengthening inside", expanded product sales market and brand effect, and strengthened modern management awareness and means. Product reform and innovation, carry out the modernization of traditional Chinese medicine transformation. Such as the second development of Qingre xiaoyanning, the experiment of gap medicine planting base, the research of fingerprint quality detection, etc., through a series of reform and rectification, the enterprise can develop healthily on the scientific track.

At the end of the Tenth Five Year Plan (2005), the development goal of jingxiutang is to quadruple the sales of its products and to have a high profit making ability, so that the enterprise can realize the following goals: solid market foundation, high technology content and high asset quality

Chinese PinYin : Jing Xiu Tang