Eslite Bookstore

Eslite Bookstore

In 1989, Chengpin bookstore was founded by Renai road circle in Taipei. With the original intention of humanities, art, creativity and life, Chengpin bookstore has developed into a complex business model with cultural creativity as the core.

On July 18, 2017, Wu Qingyou, founder and chairman of Chengpin bookstore, suddenly fainted in his office in Taipei City on the evening of 18. After the staff reported the case, the ambulance man rushed to the scene and found that he had no breathing and heartbeat, and was still unable to recover from the first aid such as cardiac shock. He was 67 years old.

Corporate philosophy

Original name

Sincerity, is a sincere heart, a persistent concern;

Product, is a professional quality, a rigorous choice.

The name "Chengpin" represents the pursuit and practice of Chengpin bookstore for a better society.

At the beginning of its establishment, Chengpin took bookstores as the core of its brand. Its business scope has gradually expanded to galleries, publishing, performance activities, art and cultural space and courses, cultural and creative goods, as well as various types of special channels such as MRT stations, hospitals and schools. It has also extended to the development and operation of shopping malls and the construction of professional logistics centers. Chengpin is a "collective creation of city people". It is a chain business model without copying. It respects the cultural characteristics of different places. Through the interaction and accumulation of "people, space and activities", it develops different place spirit and business content, and creates a cultural atmosphere with different connotations in different corners of the city.

Core values

Humanities, art, creativity, life (kindness, love, beauty, lifelong learning)

Chengpin's corporate mission:

It has made substantial contributions to Chinese society, inspired by innovation and set a model for new values

Chengpin's corporate vision:

Become a unique leading brand of cultural and creative industries

And make a positive contribution to the promotion of humanistic temperament

corporate culture

Chengpinzhi is based on the concept of promoting reading, stimulating creativity, cultivating culture and improving the soul. Since its establishment 24 years ago, it has made great efforts to create a cultural landscape with both local characteristics and international vision in terms of space planning of hardware, Chinese and foreign language books of software, promotion of art and cultural activities, and compound business practices. Bookstores are closely integrated with the pulse of society. They continue to invite people from cultural and creative circles and academia to participate in various cultural activities such as lectures, exhibitions, symposiums and publishing. They also actively communicate and cooperate with international curators, artists and publishers to create a business strategy with unique humanistic creativity and executive performance, and become one of the most significant cultural enterprises in Asia. Looking forward to the future, "cultural creativity" will be the industry that can actively participate in and exert influence in the global Chinese society. Chengpin will bring more refined, diversified and international cultural life based on its unique "Chengpin experience".

A private bookstore can be opened to attract tourists, increase foreign exchange income, stimulate the economy, and enhance its image. In addition to Taiwan's Chengpin bookstore, it is the best in the world. Chengpin has become an indicator of Taiwan's cultural improvement, and it once caused the arts and cultural circles to discuss "Chengpin phenomenon".

Founder's words

Wu Qingyou

Chairman / founder of Chengpin

Chengpin is a collective creation in this social space-time environment

It's not an impulse to decide to engage in the management of Humanities and art bookstores, nor dare to take the promotion of Humanities and art as the mission. It's a decision that arises spontaneously after careful and personal experience in the course of life.

Over the years, in the process of participating in competitive economic activities, I have changed my pure mood from positive, optimistic and enterprising to rigorous, prudent and hesitating. In the constant review and reflection, gradually aware of the lack of soul and imbalance, trying to pursue a more mellow and complete life. The awakening of this kind of thought has made me gradually understand the diversity of society and the times, convinced of the close interdependence between human beings, and firmly believe that in the whole process of civilization and evolution, the three forces of culture, politics and economy must grow simultaneously, check and balance each other and even complement each other.

Based on this kind of cognition and belief, we sincerely, naturally and naturally are willing to allocate part of our limited life and resources to cultural activities. Based on the concept of promoting reading, stimulating creativity, cultivating culture and enhancing the soul, we constantly strive to create a cultural landscape with both local characteristics and international vision. With its unique "sincere experience", the company has created a strategy development with unique humanistic creativity and executive performance, bringing more exquisite, diversified and international cultural life, and becoming the most influential cultural and creative brand in the Chinese market.

All Chengpin people will have unlimited gratitude and self expectation, and hope to continue to have the opportunity to participate in the cultural cultivation of this land. When I dream back in the middle of the night, I suddenly find that it is the land, the people here, that nourishes Chengpin, which is a collective creation in this social space-time environment.

Bookstore features

This local brand in Taiwan is quite different from the traditional bookstore in general impression. As soon as you step into the gate of chengpindunnan store, you can smell the elegant strong coffee aroma of the attached seats in the bookstore. With the aroma of books, the two kinds of aroma are combined in the air and emit a charming atmosphere. Bright and open space, a book city with the flavor of European Library, is symmetrical and hierarchical in space, coherent and separated. It is contrary to the dull and standardized traditional bookstores. It takes the calm, elegant and warm colors as its decoration features, creating an atmosphere full of humanistic and artistic temperament. As soon as everyone enters Chengpin bookstore, they will unconsciously whisper and slow down .

Cultural landscape

Chengpin bookstore has become a cultural attraction in Taiwan. Many international tourists go to Taiwan just to visit Chengpin. You can often hear Cantonese floating in the air in Chengpin Dunnan store; Liu Taige, former director of Singapore's Urban Development Bureau, goes to Chengpin every time he goes to Taipei to buy books; the TV advertisement of Taiwan Tourism Bureau in Hong Kong also adds a clip of Chengpin bookstore.

Taiwan is actively promoting the development of cultural and creative industries. Chengpin bookstore, which has international visibility, is the representative of Taiwan's cultural and creative industries.

Creating history

Wu Qingyou, the founder of Chengpin, was born in Mashagou, a poor fishing village in the west of Jiangjun Township, Tainan County. His father, Wu Yinmao, was the first person in his family to receive higher education. Due to congenital heart disease, Wu Qingyou didn't have to be a soldier. After graduating from Taipei Polytechnic College, he joined Chengjian company, which specializes in catering equipment of tourist hotels, and started as a salesman. At the age of 31, he took over all the shares of the company, and his business is booming, accounting for 80% of the market of large tourist hotels in Taiwan. At that time, Taiwan's high-end hotels were becoming saturated, and the development of Chengjian reached its limit. Wu Qingyou turned to Chengpin.

In March 1989, Wu Qingyou founded Chengpin bookstore, which is mainly composed of architecture and art books. In 1991, the company expanded its business and established a milestone in the operation of bookstores in Taiwan by combining the book area, art and culture space and gallery. Due to the unique positioning of Chengpin bookstore and the firm commitment of its operators to the concept, the booksellers have become more and more famous in the market soon after its opening. Many people are surprised that such a high-level bookstore will appear in Taipei.

Chengpin company takes Nanjing as the first choice for investment and cooperation, and plans to open the first Chengpin bookstore in mainland China in Nanjing.

"The customs and cultures of Nanjing and Taiwan are similar. It's very kind to be here. At the same time, Nanjing has good educational resources. According to statistics, the number of college students has reached 700000, which is an important target group for bookstores. Chengpin will give full play to its own advantages and become a new platform for cross-strait cultural exchanges. " Wu Haojie, vice chairman of Taiwan Chengpin Co., Ltd.

It is understood that the investment project of Chengpin company in Nanjing is still in the stage of site selection. After the completion of the project, it will integrate bookstores, cultural and creative shops and catering and tourism services to create a "cultural and creative city in Nanjing".

In fact, when Taiwan Chengpin entered the mainland, it first chose Suzhou Industrial Park. On May 27, 2011, the first branch of Taiwan's famous Chengpin bookstore in mainland China, Chengpin Suzhou Branch, was officially founded. Chengpin Suzhou Branch is located on the East Bank of Jinji Lake in Suzhou Industrial Park, adjacent to InterContinental Hotel. It will be built into a cross-border and comprehensive creative platform integrating culture, performance, art, commerce, tourism and talent cultivation. The project is expected to be completed in 2014.

Suzhou Chengpin's overall planning takes the compound cultural and commercial complex as its operation mode. In the space of nearly 50000 square meters, there are not only perfect shopping malls, Chengpin bookstores, food restaurants and cafes, but also galleries, multi-functional audio-visual performance, experimental theater, art and cultural space, etc. in the future, various cultural activities will be introduced, lecture halls and drama performances will be held, and Suzhou Yipin will cooperate with Suzhou Yipin It has become a new landmark of urban culture that integrates the local spirit of Suzhou.

Foundation of success

Chengpin's development strategy breaks the traditional business model of bookstores. First, it lays a successful foundation for the brand, and then drives the "compound operation" of shopping malls, bookstores and retail stores, so that bookstores not only sell books, but also include bookstores, galleries, flower shops, shopping malls and restaurants.

Chengpin defines bookstores as diversified and dynamic cultural activities

Chinese PinYin : Cheng Pin Shu Dian