Zhang Dongwei

Zhang Dongwei

Zhang Dongwei participated in the data part to improve the details

Zhang Dongwei is a 20-year Internet professional, marketing expert, Internet Finance lecturer and college student entrepreneurship tutor

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He has successively served as marketing director of Youli information, knowledge economy, Jiangmin technology, excellence, Zhonghua yingcai.com and Fengwang 100tv enterprises, vice president of strategic development of Wangshang culture group under IDG, President of Wangshang world (Beijing) digital film culture development company, Dean of Digital Culture Institute, CEO Assistant of A8 music group, senior partner of crowdfunding network of Wangxin group, and director of water culture institute Dihuzhu (shuidiqi) marketing consultant, zhongtuobang chief consultant, ant short rent & Youjia B & B brand marketing consultant, etc.

He is a visiting professor of Huanghe University of science and technology and an external lecturer of Tsinghua University, Peking University and Shanghai Jiaotong University.

He participated in the editing of play crowdfunding and smart crowdfunding, and independently published practical crowdfunding (Shanghai Wenhui publishing house isbn978-7-5496-1617-6).

In Sina blog, today's headlines, Tencent penguin, Sohu, Netease, yidianhao, Dayu, xueqiu finance, Hexun, baidu daily, Baidu, Zhihu, Maimai, Tianji, DoNews, techweb and other media have columns.

In 2018, as the tenth batch of high-level talents in Xiamen, we established a knowledge education platform for college students' employment and entrepreneurship.

brief introduction

In 2000, he came to Beijing as a "North drifter". In the same year, I learned writing from Liu Ren, a famous Chinese it reporter, and helped manage the DoNews community.

In 2003, as a science and technology consultant of Jiangmin, he led the marketing campaign of "shockwave virus".

In November 2003, he followed Lei Jun and Chen Nian to join excellence as marketing manager, and was promoted to marketing director in March 2004. In September of the same year, excellence was acquired by Amazon.

In September 2004, he followed Zhang Jianguo to join Zhonghua yingcai.com as marketing director. The following year, China elite was acquired by monster.

In 2005, he joined wind net 100tv as the director of marketing & Internet business department. In 2007, he left to work with the son of Acer founder Shi Zhenrong. Unfortunately, the project failed.

At the end of 2007, he joined IDG's Wangshang culture group, and successively served as the marketing director of Internet bar cinema, group marketing director, vice president, senior vice president, and strategic vice president. Since 2010, he has been stationed in Nanjing to preside over the research and construction of film cultural real estate projects, as well as the exploration of the mode of private on-demand cinema.

Since November 2011, he has been the CEO of Zhonglu Wangshang Technology Co., Ltd., a joint venture between Wangshang culture group and China audio and video Publishing Corporation. Since then, Zhonglu has been transformed into China Digital Culture Group.

In April 2013, he served as assistant to Liu Xiaosong, CEO of A8 Music Group (HK: 00800), exploring a new model of music culture industry.

In December 2013, he joined the crowdfunding network of Netcom Group and served as a senior partner. He was in charge of music and entertainment business. Later, he was responsible for the construction of national local station system.

In August 2015, he was invited to serve as a visiting professor and full-time entrepreneurship tutor in Huanghe University of science and technology.

From 2016 to 2018, he served as marketing consultant for ant short rent, shuidi Huzhu (shuidi financing), crowdsourcing, Youjia homestay and other enterprises. At the same time, he taught Internet finance courses in Tsinghua University, Peking University, Shanghai Jiaotong University and other universities, as well as for many government agencies and senior executives of large enterprises.

In 2018, as the tenth batch of high-level talents in Xiamen, we established the employment and entrepreneurship platform for college students.

In addition to his professional experience, he actively participated in social activities, participated in and was mainly responsible for the development of DoNews community, initiated the establishment of the industry's first peer exchange group "national it online media fraternity", and promoted many industry exchange activities, including "DoNews teahouse", "City Post Tuesday reception", "Chaoyang Tuesday", etc., with extensive communication in the Internet industry.

viewpoint

The Internet is a revolutionary tool. We believe and insist that the Internet breaks the infinite value created by time and space.

The so-called innovation is how to break the limitation of time or space. The area of these two dimensions is the total commercial value.

The so-called marketing localization in China refers to the 2p that focuses on China's national conditions in addition to the traditional 4P, namely power (power, resources) and PR (public relations, especially media).

Human harmony can create geographical advantages, and then adhere to it. By building momentum and taking advantage of it, it can form time and space. Therefore, people-oriented, harmony is precious.

atlas

Zhang Dongwei

Chinese PinYin : Zhang Dong Wei