Jia Wei
Jia Wei
Jia Wei, chairman of LKK innovative design group and founder of lkker design platform, is the only designer in China who has won international top design gold awards such as red dot, if, idea, G-Mark and red star. He is known as the first commercial designer with both business mind and design talent. In 2004, Rococo, an integrated innovative design group, was founded. In 2016, we established the digital design platform loke.
Character experience
Early experience
He was born in Ningxia in 1976. in 2000, he graduated from the industrial design department of Tianjin University of science and technology. Later, he joined Lenovo Group and became a grass-roots designer, mainly responsible for the design of ADSL equipment, wireless routers, switches and other electronic products. In the next five years, Jia Wei designed more than 40 kinds of products, from which he could understand the whole life cycle of "products commodity supplies scrap". When Jia Wei left Lenovo, he became the head of an industrial design center and founded Lenovo's Digital China industrial design department.
Successful first venture
After leaving Lenovo Group, Jia Wei, who has a design dream, rented an office space with 500 yuan. In less than a year, he developed from one office space to 15. He realized that it was time to rent an office and set up a design company. In 2004, Rococo was officially established.
since 2005, Rococo and Samsung have cooperated to develop the AFC ticketing and checking system of Beijing Olympic subway line 10 and line 4. The design results have been highly praised and made Samsung very satisfied. Therefore, Rococo has won the follow-up projects such as the reconstruction of Shanghai subway line 1 and line 2. It will be the only international design company in China to win three international awards in 2006, including idea, if and 2008. In 2010, Jia Wei expanded the Rococo innovative design group to provide integrated design services for customers, including industrial design, brand design, interaction design, service design and other modules. In the design and creative industry, he has achieved breakthrough development for many times, visited CCTV for many times, and was met by President Hu Jintao. He has gradually become the main representative of China's design for external publicity, and Jia Wei has made great achievements Become a model for Chinese young designers. as the first brand of industrial design in China, Rococo has rapidly developed from an industrial design company to a strong international integrated innovative design group, and was selected as one of the first batch of national industrial design centers recognized by the Ministry of industry and information technology of the people's Republic of China in 2013. It serves more than 100 of the world's top 500 companies and more than 200 of the domestic top 500 companies. in addition, Rococo has cooperated with the Palace Museum to develop a series of palace cat products. Jia Wei has also customized cartoons for the Forbidden City - a treasure in each episode of the cartoon, teaching through entertainment.
"55 degree Cup" idea
In 2014, the "55 degree Cup" designed by Jia Wei went on the market, and its sales continued to rise. This fast cooling cup originated from LKK Rococo's innovative thinking became a popular product in 2014. Talking about the origin of designing the 55 degree cup, Jia Wei regards it as an unfortunate experience of his daughter. Once, Jia Wei's younger daughter, who was less than two years old, wanted to drink water by herself and was scalded. The painful experience of my daughter directly contributed to the appearance of the 55 degree cup. Jia Wei believes that the world is fair. As long as you have a heart full of imagination for the future, everyone is a designer.
Second venture Internet
Jia Wei's second venture Luoke platform aims to create good products for consumers. The platform gathers more than 1 million global creators and more than 40000 professional designers to design and produce according to the needs of consumers, and solves the problems of high efficiency, high quality and low cost of product design services for mass makers. at present, Lok has built a number of "blockbuster" products with an output value of billions to tens of billions, such as iFLYTEK Xiaoyi translator, 55 degree cup, Xiaoya intelligent speaker, etc. It was awarded the first batch of "national industrial design center" and "national sharing economy demonstration platform". in February 2020, nailing 5.0 was released through online live broadcast, and Jia Wei, founder of Lok design platform and chairman of Rococo innovative design group, jointly released Lok cloud intelligent business. The strategic partners of rockcloud's intelligent business include: Dharma Institute, nailing, alicloud, youzan, etc. with the core of improving enterprise design capability with intelligence and 10 times efficiency, rockcloud provides design services for enterprises through intelligence, templating and customization.
Honor and social position
honor
China's only designer who has won the international top design gold awards such as red dot, if, idea, G-Mark and red star Germany has 28 red dot awards, 14 If awards, 1 G-Mark award, 9 idea awards, 61 Red Star Awards, 11 Golden dot awards, 5 gold awards, 5 a'design Awards, 1 Asia's most influential Design Award and 3 China's excellent industrial design awards in 2018, he won the "2018 Hurun Baifu · Youth Award" In 2013, he won the title of "top 10 most influential designers in China" in 2012, CDA design figure of the year in 2012, Xicheng outstanding contribution talents in 2012, brand China (designer) industry figure of the year in 2012, top 10 new figures in China's cultural and creative industry in 2008, and top 10 outstanding young people in China's design industry in 2008 In 2007, he won the gold award of top 10 outstanding young people in China's creative industry. In 2007, he was the candidate of "young person of the year in Beijing creative design". In 2007, he won the gold award of top 10 outstanding young people in Beijing's design industry. In 2007, he won the gold award of top 10 person of the year in Beijing's creative industry
Social position
founder and creative director of Chinese original design brand chairman of Design Committee of Ullens Contemporary Art Center associate researcher of Cultural Industry Research Institute of Peking University expert judge of "career coming and career going consultant professor of International Design School of Shanghai Jianqiao University excellent tutor of national youth entrepreneurship education
People's point of view
Using design as middleware to explore the future of industrial Internet
"the industrial Internet needs an operating system", and the design is just the "middleware" connecting the upstream and downstream, which has a natural "connection" attribute.
Make design more inclusive
the logic of today's industry design is more about how to empower enterprises and designers with data logic and intelligent logic. In the long run, we will explore the real c2m mode, that is, the real connection between users and supply chain.
The most scarce resources in the era of digital economy are imagination and creativity
the rise of consumer sovereignty is in essence the rise of consumer imagination. The improvement of consumers' sovereignty means the improvement of consumers' imagination and creativity. Consumers can create things they like and like by people around them.
C2M
It's really data driven
c2m is the reverse drive of R & D data and design data by consumption data, and it is also the real industrial Internet, which combines the consumption side and production side, and is driven by the creation side.
The real content of design is culture
the things that we used to like in ancient times, such as traditional cloisonne and Ming style furniture, today, except for some people who have the ability to collect, ordinary people seldom have contact with them in life. So I think that both lifestyle and culture need to be reconstructed in Chinese design.
Design representative
Ancient Chinese style
Modern trend
Chinese PinYin : Jia Wei
Jia Wei
