Su Limei

Su Limei

Su Limei, her husband is Zhang ronghua, vice president of Sanli TV station.

Personage information

Name: Su Limei

Other address: Iron Lady

Position: Vice President of Sanli TV station (formerly an artist)

Married or not: married (husband Zhang ronghua)

Car: Japanese

Profile

From her acting background, running a clothing store and K. kdisco, to becoming an assistant to the general manager's office and office director in Sanli, and sitting in the position of executive deputy general manager, Su Limei has been climbing up step by step. People who know her well know that Su Li Mei doesn't like to talk about her past as an actress. It's not because she can't look back, but because of her personality. A friend who knows her well said, "she's always a forward-looking person. She doesn't like to let the past affect her present marriage, life and career. "

Growth process

Su Limei, the iron lady

That day, it was cold. In the middle of the night when the cold wave came, there was a black Trailer in the parking lot of Sanli TV station. The driver was waiting for the owner to get off work. The owner was su Limei, executive vice president of Sanli. "The deputy general manager just came back from the trip to Egypt with the general manager. She came to work early the next morning and had a meeting with us late at night. She was often the last one to leave the company," said Su Limei, a senior manager of Sanli.

Look ahead and not let the past affect the present

More than a decade ago, no one expected that this young actor, who started his career as a student film maker, could survive the rumors and the ups and downs of the film and television industry and become the youngest deputy general manager in the history of Taiwan television. Perhaps, some people don't agree with Su's success, "it's just having a good husband." But people who know her don't think so. Serious Su Li Mei certainly doesn't think so. In a press conference, she said confidently: "although I am young, it doesn't mean I am unprofessional. I have more than ten years of experience."

"Maybe she hasn't changed, it's just strange to me." Mr. Zhang, the actor who fought with Su Limei in those years, talked about Su Limei a little reluctantly. It seems that his bitter expression is mixed with the exclamation that it's hard to say and it's not what it used to be.

"Well, we were all poor to eat biscuits. Now, she's different However, from the beginning, I felt that Su had a special temperament and was much more calm than other actors. " Mr. Zhang described it this way, although Su was still a very young girl at that time

In this way, the news station's business jumped to NT $8 million in the second month, and the budget was adjusted year by year with the rising performance. From scratch, the income of the news station is about NT $60 million. "The cost of the news station is always adjusted according to the figures of the business department," Su said.

Native is not common

Large scale production《

World Geographic magazine

》

However, while strictly controlling the cost, Su Limei has also made great efforts to rebuild Sanli brand. In order to get rid of the label of "Nativity equals vulgarity", Su Limei insists on investing in the world geography magazine series at ten times the cost of others. Although after the launch, the audience rating is only 0.3% to 0.4%, and the loss is shared by other program lines for nearly a year. However, it adheres to the refined and localized style, has won many awards, and now the audience rating is as high as 1%. Many advertisers are designated to buy the period of advertising, the period of each file price is second only to the eight point file. Su can successfully transform from an artist to a professional manager. Her ability to simplify complicated things is the key.

After several reform tasks, Su Limei and Zhang ronghua are now taking Sanli business entity to move from the positioning of TV station to the positioning of content provider. That is to say, through Sanli's nine companies of artist agent, drama agent and program agent, they build materials and copyrights, and then continuously sell copyrights to achieve the dream of establishing a Chinese entertainment kingdom.

Su Li Mei takes Sanli idol drama as an example, which can be exported to 17 countries, to show that the cost is about one to three compared with the revenue without advertising, including the copyright of records, novels and so on.

Su Limei stressed that the number of one to three is the least important, because it's just the basic dish. The most attractive thing about creative career is the girls who are constantly spreading, copying and being reused from the core content. But on the set, she never chirps like other girls of the same age. She told me, "it's very likely that I have to sacrifice my body to go to Hong Kong, and I have to accompany my boss in order to succeed. Rather than that, I'd better work hard to enrich myself in Taiwan." In the performing arts circle at that time, it was not easy to refuse such temptation. " Mr. Zhang thinks that when she was young, we can see that Su's ambition and determination are different from those of ordinary people.

Say less, do more, be the iron lady who insists on uncompromising

Maybe it's born strong and helpless in the real environment. Su Limei, who looks gentle and graceful, is not as weak as her appearance in the eyes of employees. "The vice president doesn't often speak out loud, but the cold tone is enough to make you sad.

In the face of work, Su Limei always shows her iron hand. Many senior executives who have seen big waves and storms don't dare to make mistakes when talking to her. "However, Sanli can have today's situation. At least 50% of the credit should be attributed to her. The standard she requires is very high." When it comes to Su Li Mei, she doesn't give in to any of the three leaders. According to internal staff, Su Limei even leaves work later than general manager Zhang ronghua's current husband. Zhang ronghua, who often loves children, has gone home from work, but Su Limei still works overtime in the office until 1 or 2 a.m.

Zheng Hongyi, a well-known TV host, also admired Su Limei. "When I finished recording the program and prepared to go home, it was about 11:30 in the middle of the night, but usually I saw Su Limei's car parked in front of the gate. Her hard work made you really can't underestimate this little girl."

At the beginning, because of Zhang ronghua's appreciation, she entered Sanli, and because of her status as the wife of the general manager, she would inevitably be a bit short-lived, so she had to spend more effort than others to prove her ability. Especially after su Limei took over the news department, "unprofessional" questions came like a torrent, but she did not flinch.

"Even if she doesn't talk much at the meeting, you can feel that she is a little bit unfamiliar

Uneasiness

And a lack of confidence. " A former Sanli employee described the situation at that time like this. However, even though she was totally unfamiliar with the news department, Su Limei, by learning while doing, successfully took social news as Sanli news by means of programs such as "the third eye" and "witness the scene", which made friends look at Sanli news with new eyes. After all, Su Limei is an iron lady who refuses to bow her head easily. She believes that "as long as she works hard, she won't be too bad". After all, she proves once again that "being young and junior will not be her resistance!"

Cut costs and enter the international market with local brands

There are many different opinions about Su Limei, but people admire her ruthlessness and vision in the market. When the Sanli series "Thunderbolt fire" was popular, because of the continuous addition of episodes, the actors felt that they were too weak to go. Su Limei never gave in. She once said so strongly: "if you want me to let people go, I can let them go tomorrow, but I want to give the audience an explanation. If they go, please wait ten years before they come back. "

Su Limei, who rarely gives in and can't be threatened, is always doing over age performances. She not only leads 800 people up and down the company to fight, but also creates nearly 2.9 billion yuan of revenue for the company. She even wants to enter the mainland and win the international market. "What if we fail to enter the international market? If you don't do it well, go away. " For many people, it's not easy to manage the domestic audience rating well. "But Su Li Mei knows very well that Taiwan's local Sanli will not only compete at home, but also expand overseas." Because of this reason, Su Li Mei repeatedly stressed in her previous meeting with the director of Sanli

"Future success will not depend on

rating

"Evaluation" depends on the brand. Only by establishing a certain brand awareness

Only fame can make Sanli move from local to international. "

"A lot of people say that she is very sincere, but also because of her decisive ability to improve the bad habits of the television circle, she saved a lot of money for Sanli." A person who has worked in the television industry for many years said flatly that although in the past many employees were willing to work for Sanli because of Su Limei's dedication and stinginess in giving benefits, Su Limei's uncompromising personality really laid a solid foundation for Sanli

"The foundation of the most profitable TV station.".

This person also revealed that Zhang ronghua now almost regards Su Limei as her own part, leaving Su Limei in charge of the "program department" and "business department", the two most important departments in the station.

Looking at the current Taiwan TV stations, only Sanli can save the production cost by taking one episode as the calculation unit. Every time a new program starts, Su always insists on editing from the beginning to the last stage of the program, and even does not let go of the soundtrack. In the case of idol dramas, she also asks someone to make the dubbing and sell the copyright, which just makes the company earn several million yuan more.

Fast, hard and accurate programming, audience oriented

In addition, if you want to talk about advertising or business with Sanli, you have to go through layers of checks. It is said that the bargaining procedure of other TV stations only needs to be negotiated with the business department, but in Sanli, they have to not only negotiate with the business department, but also go through the financial department, and finally go through Su Limei to fix the price

Chinese PinYin : Su Li Mei