Ye's

Ye's

Ye Qian, born in August 1987 in Quanzhou, Fujian Province, is an independent fashion designer, advocate of big art concept, cross-border designer of international brands and film director. Representative works: Maiden Mazu Lin Mo Niang, business girl, a magic skirt with more than 30 ways to wear, and film sweet potato watering rice.

In 2010, he founded his own original fashion brand Ye's (lady / Homme).

Character experience

2008 Shanghai Satellite TV "magic sky cut" designer selection reality show national runner up < br > August 8, 2009 "embarrassed music" personal series first press conference (Guangzhou hotel) < br > September 2009 annual "TVs Southern fashion grand ceremony award ceremony" new (mainland) fashion designer < br > April 2010 spring and summer small series "evil situation" released < br > July 2010 closed He won the "best women's clothing design" in ESMOD Institute of Fashion Arts - China Department < br > in October 2010, his personal series "Xinhang" was released (Venetian Hotel, Macao) < br > in November 2010, his personal fashion works exhibition "the dustoftime" < br > in December 2010, his early spring series "latterdays" was released < br > in January 2011, he was invited by the German wool bureau to do the exhibition Global designer fashion exchange conference finale closing show in May 2011, independent fashion series "maiden Mazu Lin Mo Niang" (also known as < moon-lin >) was released in May 2011, < hislife his life > magazine cover characters (with Wu Xiubo and Dou Xiao on the cover) < br > in May 2011, the designer of the year won the hislife annual "new face of China" award ceremony in July 2011, the first cross-border launch (Fashion Series) of mobile phones Shell "weklycollection" "bazzar fashion bazaar" design celebrity list "recommended designer topic in October 2011 < br > in October 2011, China Environmental Protection Foundation" golden sun "Project Promotion Ambassador < br > in November 2011, autumn and winter series" the cool world "(also known as" ice cold world ") was released < br > in December 2011, he was invited by the American Cotton Association as" all cotton "partner Project image designer Promotion Ambassador was invited by L'Oreal Paris in January 2012 to design special restricted gifts for Shanghai Tennis Masters Cup < br > was invited by Maybelline New York brand in February 2012 to design new product advertising girl image < br > was invited by director Li Shaohong in March 2012 to design souvenirs for award ceremony of China Film Directors Association < br > may 2012 Invited by Intel brand, specially cross-border design Limited Edition ultrabook computer bag series < br > spring and summer series blackrose (also known as Black Rose Vs Black Rose 2012) was released in May 2012 < br > summer fashion series cruise was released in July 2012, and ladybusiness fashion conference (Hangzhou global center) was launched in October 2012 Representatives of Chinese independent designers participated in Lou Ye's Beijing Film conference of "floating city mysteries" < br > in January 2013, they designed bar counter and leisure space for absolutelyx brand (absolute vodka) < br > in February 2013, they were invited by Guangzhou "yishangmen" fashion creative shop to create Ye's installation art for spring and summer of the year of the snake < br > in May 2013, the spring and summer series "theskinilivein" (one piece) In May 2013, he was invited by Red Bull brand to be the art director of Beijing Sanlitun 2013 "together with Art Festival" < br > in May 2013, he participated in the art scene of Art Asia Youth as an artist and designed special souvenirs and on-site installation art < br > in June 2013, Ye's brand joined hands with city pictorial and Guangzhou "yishangmen" ”In July 2013, he was invited by the China Environmental Protection Foundation to be the art director of the "action firefly" project. In March 2018, he directed the mainland's first fully Minnan speaking cinema film "sweet potato watering rice", supervised by Li Shaohong and starred by GUI Yalei and Yang Guimei

Main achievements

Independent designer brand Ye's women's wear was founded in 2010. In 2013, Ye's men's wear series was launched on the basis of original women's wear. “YesisNo！” It is the leading concept throughout the design style of Ye's brand. the female models of independent fashion brand Ye's have always been elegant and avant-garde. Designer Ye Qian out of the strong interest in contemporary art and installation art, and the integration of personal best deconstruction techniques, in every design of Ye's, can clearly see the designer's self style and attitude to fashion art, making the women's clothing style of Ye's brand full of personality and extraordinary temperament in the domestic women's clothing style arena.
< br > "do not follow the common sense, do the opposite" is the current youth pioneer concept and unconventional lifestyle advocated by Ye's fashion brand.
"Limited batch production, sell out, irregular series release, product update and special concept every season" is Ye's special label which is different from other domestic designer brands.
Ye's brand's distinctive and unique design style will challenge the traditional way of dressing.

Character evaluation

Ye Qian is good at getting inspiration from his own experience and belief, and concreting the abstract idea of inspiration into fashion design. For example, the series of maiden Mazu Lin Mo Niang is actually a muse inspired by his idol Mazu Lin Mo Niang. Another series of his is Shang Nu, which depicts all kinds of hardworking Hui'an businesswomen he saw in coastal areas when he was a child. Before him, it seems that the public only knew that Chinese fashion designers would only design meaningless clothing series. This kind of fashion design concept has won him a lot of recognition and popularity. Ye Qian is also good at cross-border cooperation in the domestic fashion industry. He has always advocated the concept of "big art", which has attracted many international famous brands such as Paris, L'Oreal, Intel and so on. The cooperation content is not limited to fashion design, but also includes product design, packaging design, record design, installation art and space design. Perhaps from ye Qian's motto: "without language and writing, perhaps all communication can reach the heart more directly", we can see more possibilities from young creative forces.

Chinese PinYin : Ye Qian