Lu Hengyu

Lu Hengyu

Lu Hengyu, graduated from the school of urban design of Central Academy of fine arts, is a Chinese animation director and screenwriter. Lu Hengyu and Li Shujie studio are the founders of Chengdu Aier square culture Communication Co., Ltd.

Representative works: network animation "100000 cold jokes", "brother corpse", "days in the cloud", "zhenhun Street" and "100000 cold jokes" and "100000 cold jokes 2", etc.

Life experience

In 2004, he graduated from the school of urban design of Central Academy of fine arts; since 2006, he has been a director in Chengdu zhonghuaxuan digital, during which Lu Hengyu directed the animation feature film "days in the cloud", and met Li Shujie; since 2009, he has been a director / screenwriter in Chengdu katu animation, and co directed the animation series "ivory city" with Li Shujie; Li Shujie has been a director and Lu Hengyu has been a director Producer and screenwriter; in 2012, they were well known by more people for directing the comic adaptation animation "one hundred thousand cold jokes" produced by evil spirit. In 2012, together with Li Shujie, she founded Lu Hengyu and Li Shujie studios in Chengdu, with five members. Lu Hengyu and Li Shujie continued to act as directors, producing one episode of "100000 cold jokes" every month. At the end of the year, she produced the cartoon adapted animation PV "brother corpse" and "son of stars" produced by Tencent's original animation platform, in which "brother corpse" was selected in the network and media All of them won the first place in the competition.

Representative works

（1）《

A hundred thousand cold jokes

》Animation series

production company: DreamWorks of original comics. Adapted from the comic book of the same name "100000 cold jokes", the original cold dance. After the release of the first episode of "100000 cold jokes" on Sina Weibo, it was forwarded more than ten thousand times in three hours, ranking first on the day. The number of daily visits to a single work of "100000 cold jokes" exceeded 1 million, and the video also received the forwarding support of "ODI" and other stars on Weibo. And won the second place in the Baidu search list in July, "100000 cold jokes" heat index once as high as 270000. After the spread of animation, the total number of plays in three days quickly exceeded 10 million times! And in the overseas youtube, the same period broadcast volume also exceeded 600000 times. on September 29, 2015, at the 12th golden dragon award ceremony, "100000 cold jokes" won the best animation adaptation award. He won the 10th Golden Dragon Award and the best new media Animation Award in 2013.

（2）《

Brother corpse

》Cartoon series

production company: Tencent original animation. Adapted from the comic book "brother corpse" of the same name, the original seven degree fish. "corpse brother" IP launched more than a year ago, a total of more than 500 million animation hits, comic click more than 4 billion.

（3）《

A hundred thousand cold jokes

》Animated film

in August 2013, "one hundred thousand cold jokes" raised millions of RMB through online fund-raising and fans' contribution, and successfully launched the film version project. on December 31, 2014, when the animated film "100000 cold jokes" was premiered, it made a profit in one and a half days without the participation of stars. By the end of the new year's day and three and a half days in total, the box office of the film had reached about 76.6 million. As of the 13th, the box office totaled 110 million, making it the first black horse at the beginning of the new year. As a result, it became the third domestic animation brand with a box office of more than 100 million after pleasant goat and big wolf and bear haunt. some people in the industry commented that "this is the first non young domestic animation film with a box office of over 100 million, which is of pioneering significance in the industry."

（4）《

Zhenhun Street

》Network animation

In 2015, Xu Chen, the original cartoonist, serialized in the long and popular cartoon "zhenhun Street", which was produced by Youqi and directed by Lu Hengyu and Li Shujie, and continued to use the original production team of "100000 cold jokes". on April 28, 2016, the hot-blooded animation "zhenhun Street" launched by DreamWorks, an original cartoon with evil spirit, was launched on Youku self channel. After a year and a half of preparation and production, this original IP adapted animation, on the day of its premiere, ranked the second in Youku PGC user subscription conversion list with an adverse result second only to Papi sauce, and topped Youku self channel animation list with a good reputation, successfully refreshing the audience's cognition of domestic animation. The broadcast volume of the first half of 12 episodes of zhenhun street has exceeded 100 million.

（5）《

One hundred thousand cold jokes 2

》Animated film

The box office of "100000 cold jokes 2" has continued to rise in the audience's high reputation, and recently surpassed the previous work's box office score of 120 million. Moreover, the film's score on major film scoring websites has also far surpassed the previous work. The Douban score of "100000 cold jokes" is 6.3 points, while that of "100000 cold jokes 2" is 7.7 points.

Chinese PinYin : Lu Heng Yu