Cai Heping

Cai Heping

Cai Heping, whose ancestral home is Chaozhou, was born in Singapore in 1946. His father was an overseas Chinese who went to Singapore to do business in the past, and his mother was an overseas Chinese born in Singapore.

Profile

Cai Heping spent his school days in Singapore. In his youth, he was full of fantasy about the screen and the moving pictures on the screen, and had a strong interest in the art of film and television. In 1962, he went to Europe to work and study, studying TV art. He also worked for European TV station for two years. Since 1965, he has worked in Singapore TV station. In 1967, he went to Hong Kong to participate in the preparatory work of Hong Kong Wireless TV station. Cai Heping, 21, was invited to work as a senior director of the station. In Hong Kong TVB, he showed his talents and founded the TV longevity program "happy tonight". Soon after, he was promoted to the production manager of TVB. This fully shows Cai Heping's talent in TV production.

experience

1974 was a turning point in CAI Heping's life. First of all, his love had a result. This year, he married Ren Pingping, his former assistant director and the right-hand assistant of his career. This year, with more and more ambition to start an independent business, he left the wireless TV station and set up his own business. With his own knowledge and talent, as well as his experience in TV production and planning, he has successively established Tsai Heping Production Co., Ltd., Tsai Heping TV studio, Tsai Heping film studio Co., Ltd., film and Television Center, film and Television Publishing Co., Ltd. and Tsai Heping China contact Trading Co., Ltd. and set up the Singapore Branch of Tsai Heping Production Co., Ltd. in Singapore, where he serves as the director himself Managing director.

Chinese mainland reform

After the opening and opening of the Chinese mainland, Cai Heping grasped business opportunities in a timely manner. His production company had a series of trade activities with the mainland, and most of them were exclusive. In 1984, he reached an agreement with the mainland authorities to produce TV programs and documentaries in the mainland and Hong Kong by means of exchange or cooperation, and to provide cooperative and auxiliary programs to the mainland. As a result, Tsai Heping has gained good business opportunities and established good business relations in mainland China. Many advertising companies and advertisers have asked him to arrange for them to shoot advertisements in places of interest in China. In addition, Tsai Heping production company has reached an agreement with Hong Kong Asia TV station to purchase a 15 minute continuous broadcast time from the station on a regular basis and launch their own advertising campaign The company includes television production of advertising magazine programs.

"TV geek" Cai Heping also attaches great importance to talents. He is eager for talents. In the development of his career, he almost always selects talents from all aspects to enrich his strength. In his opinion, TV production mainly depends on talents, followed by advanced equipment. He dominates the TV production industry in Hong Kong with his creative talents.

Chinese PinYin : Cai He Ping