FAW Automobile Co., Ltd

FAW Jiefang Automobile Co., Ltd

FAW Jiefang Automobile Co., Ltd. was founded on January 18, 2003. It is a medium and heavy truck manufacturing enterprise based on the main professional factory of the former FAW manufacturing factory and relying on the technology center of China FAW Group Co., Ltd. It is a wholly-owned subsidiary of China FAW Group Co., Ltd. FAW Jiefang Automobile Co., Ltd. has a brilliant history. This is the cradle of China's automobile industry. The first car made in China was born here. On July 15, 1953, the first automobile factory broke ground here.

Basic introduction

milepost

On July 13, 1956, the first liberation truck drove off the assembly line here. Since then, liberation truck has become the main road transportation equipment in the construction of new China. On July 15, 1986, with the help of the spring breeze of reform and opening up, the second generation of Jiefang Truck CA141 was put into mass production, ending the 30-year history of Jiefang products. On this basis, through joint venture and collectivization, FAW has completed its third venture of getting on light vehicles and cars, and has become the first automobile industry group with an annual output of 1 million vehicles in China.

Corporate structure

FAW Jiefang Automobile Co., Ltd. has 12 functional departments (offices), a professional factory, 8 branches, 2 wholly-owned subsidiaries and 3 joint-stock companies. At present, it has 20998 employees and total assets of 20.7 billion yuan.

The company's leading product is Jiefang brand medium and heavy truck series, with sales revenue of 117.8 billion yuan and profit of 3.75 billion yuan. It has made outstanding contribution to the annual output of one million vehicles of FAW Group. Jiefang Truck has been exported to more than 20 countries and regions in Europe, Africa and Asia, and has begun to establish assembly, marketing and service bases abroad. Jiefang, as a domestic automobile brand, its brand value has increased from 6.059 billion yuan in 2001 to 12.859 billion yuan in 2007, becoming the independent brand with the fastest growth of intangible assets in China and the first domestic automobile brand. In the world's medium and heavy truck production enterprises, Jiefang medium and heavy truck production and marketing scale has been ranked first for many years.

The company has passed ISO9001 / 2000 quality management system, national military standard quality management system (GJB9001A-2001), environment / occupational health and safety management system (GB / t24001 / 28001) certification.

Leading products

truck

Jiefang brand's medium and heavy truck series include more than 500 varieties, including ordinary trucks, dump trucks, tractors, semi trailers, mixer trucks, postal trucks, etc., with an annual output of 200000 vehicles. Since its establishment in 2003 to 2007, the company has achieved a total sales of 584000 vehicles, a sales revenue of 117.8 billion yuan and a profit of 3.75 billion yuan, which has made outstanding contributions to the annual output of 1 million vehicles of FAW Group. The truck has been exported to more than 20 countries in Europe and Africa. Jiefang, as a domestic automobile brand, its brand value has increased from 6.059 billion yuan in 2001 to 12.859 billion yuan in 2007, becoming the independent brand with the fastest growth of intangible assets in China and the first domestic automobile brand. In the world's medium and heavy truck production enterprises, Jiefang medium and heavy truck production and marketing scale has been ranked first for many years.

The company has passed ISO9001 / 2000 quality management system, national military standard quality management system (GJB9001A-2001), environment / occupational health and safety management system (GB / t24001 / 28001) certification.

Goal

FAW Jiefang Automobile Co., Ltd. will adhere to independent innovation, change ideas, speed up output, improve management, innovate advantages, and realize the goal of "consolidating truck leader status and striving for liberation world famous brand".

Honors

On September 2, 2019, the axle branch of FAW Jiefang Automobile Co., Ltd. was selected into the list of green supply chain management demonstration enterprises of the Ministry of industry and information technology of the people's Republic of China.

In October 2020, novel coronavirus pneumonia was praised by the state assets supervision and Administration Commission as the "advanced collective" of the central enterprises against the new crown pneumonia.

operating performance

Production and marketing strength

In October 2010, FAW Jiefang company sold 22600 vehicles, with a market share of 24%. From January to October, FAW Jiefang company sold 224000 vehicles, an increase of nearly 68% over the same period last year.

In 2010, the development of commercial vehicle industry was gratifying and maintained a momentum of rapid growth. In the first 10 months, the total sales volume of the whole industry had reached 1.09 million, an increase of 49% over the same period. The promotion of Jiefang's product power and marketing power has gradually increased Jiefang's sales volume and share. Jiefang continues to be the leader in the heavy truck field. Jiefang J6, the main heavy truck product, has been released unprecedentedly, and its industry status and reputation have been consolidated. FAW liberation achieved such remarkable results, but also benefited from the hot logistics market in 2010, which has an advantage in the field of tractor. At the same time, the liberation marketing system has changed from sales target oriented to share oriented, and the pertinence, flexibility and timeliness of terminal market support have been continuously enhanced, so as to ensure the realization of the strategic goal of consolidating the foundation and seizing the share.

In the last two months of 2010, although the trend of economic growth tends to be flat, due to seasonal factors, the seasonal peak of commercial vehicle demand in the second half of the year is coming. It is expected that the market demand in November will be higher than that in October, and FAW Jiefang company will make persistent efforts to reach the annual sales target of 250000 vehicles.

FAW Jiefang produced and sold 245656 vehicles from January to November 2010

A few days ago, FAW Jiefang company held a production and marketing balance plan meeting to make a comprehensive deployment to achieve the annual business objectives of 2010. Wang Lizhi, the general manager, asked all units to establish the awareness of long-term high yield, the management personnel should serve the front, strictly control the product quality in the process of high yield, put the quality first into action, and spare no effort to complete the annual business objectives.

At the production and marketing balance meeting, all departments and production enterprises of FAW Jiefang company reported the production and marketing situation in the first November of 2010, as well as the whole work idea by the end of the year and the specific measures to achieve the annual business objectives. In the careful analysis of the market and production situation, the meeting determined that the production and sales plan for December is: 18000 units output, 16000 units sales, 10901 units inventory; from the daily production of 500 units, Jiefang company's overall operation effect is relatively good, the production efficiency is high, all units have greatly improved in strengthening the coordination, strict quality control, scientific production scheduling, and good control of production rhythm and production efficiency Density has been fully reflected.

In the face of the production and marketing situation and tasks in the last month, the leaders of FAW Jiefang company stressed that the production and marketing task in 2010 has been in a tense state. The key to breaking through the annual production target is that the task in the last month can not be relaxed. All units should continue to work hard and organize around the realization of the annual operation target. In particular, in view of the existing resource bottleneck problem, the sales company and the production department should seriously study the production scheduling to make the best use of various resources; at the same time, Jiefang company requires all units to make good use of the shutdown and maintenance time in December to solve the existing problems; the production and procurement departments should cooperate to do a good job of equipment maintenance in the whole supply chain. Each system should improve the awareness of spare parts, the sales company should do a good job in the collection and arrangement of spare parts demand information, put forward clear requirements, and ensure the smooth channel of spare parts information; each unit should establish the concept of first ensuring spare parts and then loading, and ensure the smooth green channel of spare parts.

At the same time, all units should seriously summarize and analyze the problems at the present stage of training, and do a good job in various countermeasures; the production department and the quality assurance department should jointly take the lead in grasping the straight line rate, and make good use of various resources to improve the straight line rate; the purchasing department should analyze the reasons for the shortage of resources as soon as possible, and make a good plan to ensure the production and market demand.

It is reported that FAW Jiefang company has produced and sold 245656 vehicles from January to November 2010.

market share

On the basis of good sales performance in the first 10 months of 2010, FAW Jiefang's single month sales remained high again in November, with 21000 vehicles sold. From January to November 2010, FAW Jiefang Zhongzhong truck has sold 245000 vehicles, a year-on-year increase of 68%. According to this estimation, it is a foregone conclusion that FAW Jiefang company will exceed the expected sales target and create a new historical high in 2010.

In November, although the trend of economic growth tends to be flat, due to seasonal factors, the seasonal peak of commercial vehicle demand has arrived in the second half of the year, and the industry demand has reached 102000, an increase of 24% over the same period of 2009. FAW Jiefang seizes the opportunity, relies on the high-tech production base platform, emancipates the product quality to improve continuously, and independently develops the three major assemblies, which greatly improves the vehicle performance. On this basis, the liberation of the marketing system, effective marketing promotion, regional marketing power is constantly enhanced, Tianjin, Hebei, Anhui and other resource consumption provinces, have exceeded the sales task in the second half of the year.

As FAW Jiefang's marketing system changes from sales target oriented to share target oriented, the idea of Jiefang's product line management is clearer, Jiefang continuously improves its professional marketing ability, and the marketing promotion of four main lines of products, namely, traction, self unloading, loading and special use, is more in line with the demand of market segmentation.

From January to November 2010.

Near the end of the year, with the approach of the seasonal low demand, the market is growing rapidly

Chinese PinYin : Yi Qi Qi Che You Xian Gong Si Jie Fang