Shanghai enterprise pavilion

Nicknamed "Rubik's Cube", Shanghai enterprise complex is an eco-friendly building with intelligent technology, dreamy mood and interactive experience. Centering on the concept of "my city, our dreams", the Shanghai enterprise pavilion boldly tries new technologies and uses new materials to show a new perspective of urban life. Its architectural style, design concept, environmental protection application, exhibition arrangement, entertainment experience and public participation magically show the future of Shanghai.

Shanghai enterprise pavilion of Expo 2010 Shanghai China

synonym

Shanghai enterprise pavilion generally refers to Shanghai enterprise pavilion of 2010 Shanghai World Expo

Magic cube is an eco-friendly building with intelligent technology, dreamlike mood and interactive experience, which represents the spirit of Shanghai enterprises. In addition to experiencing with "Professor butterfly" Xu Jinglei, visitors will also have the opportunity to experience the technological highlights of solar hot water power generation, recycling of recyclable materials, industrial intelligent robot, life intelligent robot, three-dimensional LED light show, and the experience and shock brought by the visiting points.

General situation

Shanghai Corporate Pavilion, nicknamed "magic cube", is an eco-friendly building with intelligent technology, dreamlike artistic conception and interactive experience jointly funded by nearly 40 large and medium-sized state-owned enterprises under Shanghai SASAC. Its architectural style, design concept, environmental protection application, exhibition arrangement, entertainment experience and public participation will magically show the future of Shanghai.

The Rubik's cube covers an area of about 4000 square meters and is located in the exhibition area of the enterprise pavilion of the World Expo. It is estimated that the whole construction and exhibition will take about 10 months. Centering on the concept of "my city, our dreams", Rubik's cube brings together famous designers, architects, writers, scholars, visual artists, famous directors of large-scale events, and leaders of energy and technology at home and abroad. It boldly tries new technologies and uses new materials to show a new perspective of urban life.

Background

Adhering to the concept of ecology, environmental protection, innovation and visual impact, the Shanghai enterprise pavilion of Expo 2010 Shanghai China, which brings together representatives of 38 enterprises from all walks of life in Shanghai, publishes the design scheme, interprets the social responsibility that Shanghai enterprises should undertake while improving economic development and creating a better city life, and enterprises take the lead in arousing the public's awareness of hardship and accumulating enthusiasm In the face of today's climate and environmental problems, we should strive to create a harmonious living environment for the next generation. The exhibition content of the Shanghai enterprise pavilion will also include the creation of ordinary people from Shanghai and all over the world. It will be a comprehensive production of science, engineering, humanities, art and human emotions, which will show the future of Shanghai in a magical and realistic way.

Museum Day

On the evening of May 4, the "magic cube" Shanghai enterprise pavilion, which represents the spirit of Shanghai's business community, held a celebration of "Pavilion Day" in Puxi World Expo Park. Han Zheng, deputy secretary of the CPC Shanghai Municipal Committee and mayor, attended the event and lit up the magic cube. Liu yungeng, chairman of the Standing Committee of the Shanghai Municipal People's Congress, Feng Guoqin, chairman of the Shanghai Municipal Committee of the Chinese people's Political Consultative Conference, Shen Hongguang, member of the Standing Committee and head of the Organization Department of the Shanghai Municipal Committee of the Chinese Communist Party, AI Baojun, vice mayor of Shanghai, Zhou Hanmin, vice chairman of the Shanghai Municipal Committee of the Chinese people's Political Consultative Conference, Jiang Ping, Secretary General of the Shanghai Municipal People's government, Xiao Guiyu, Deputy Secretary General of the Shanghai Municipal People's government, and Yang Guoxiong, director of the Shanghai Municipal.

At the scene of the event, "LED Night Music and light show" is perfectly combined with the magnificent live performance, creating a picturesque "spring river flower moon night" atmosphere, presenting a magnificent visual feast for visitors. The "Pavilion Day" event of Shanghai Corporate complex was personally produced by Don Michel, a live director and producer of international famous TV programs and large-scale events, and 13 time Emmy Award winner. The whole performance includes "Rubik's cube awakening", "butterfly birth", "Shanghai Development: time show", "inauguration ceremony" and "Rubik's cube spectacle".

The 8-minute led music and light show pushed the "Museum Day" activity of "Rubik's Cube" to a climax. All the audience experienced a process of "Rubik's Cube" awakening: "awakening moment" audience heard the "heartbeat" of "Rubik's Cube". At this time, the music and light were performed with the rhythm of heartbeat, combining "let's swing double oars", "Liang Zhu", "we workers have power" Under the background of music familiar to Chinese audiences, the changing effects of the four seasons of "spring, summer, autumn and winter" circulate in the huge light and shadow. More than 15000 LED lights, 100 spotlights, 100 UV light combinations, 75 computer mobile lights, 24 7 kW searchlights, 75 strobe lights, and 450 high-power loudspeakers have created a dreamy and shocking mood for the whole "magic cube", which constitutes a wonderful feeling of vision and hearing. In addition, Xu Jinglei, a well-known artist who incarnated as "Professor butterfly", and singer SA Dingding also appeared at the "Rubik's Cube" activity.

Building environmental protection

Dreamlike mood

1. Display experience with high entertainment value and Philosophy

The architectural design of "magic cube" is inspired by the romantic philosophical story of "Zhuang Zhou Mengdie". Visitors will experience an integrated interactive experience for nearly 20 minutes. Under the impact of vision and music, through the interaction of content and audience, audience and architecture, the visitors will emphasize the responsibility of Shanghai business community and citizens to work together to create a better life in the city.

After entering the Rubik's cube, visitors will start their journey with a dialogue between a grandfather and a granddaughter. They represent the different opinions of the two generations on urban development, living environment and happiness values. They have different puzzles about life and different visions for the future. With their worries and different opinions, they come to the reference center, and under the guidance of Professor butterfly of "Rubik's Cube", they seek and sublimate their dreams together.

The expression of the whole experience will be full of high-tech, dreamlike, visual and acoustic impact. A variety of interactive design links will be adopted to place visitors in a different world completely isolated from the outside world. In the sensory enjoyment at the same time, cause the resonance of thought.

2. Ecological intelligent buildings are equipped with breathing "grid perspective clothing"

In 1976, the Pompidou Art Center in Paris, designed by Renzo Piano and Richard Rogers, was completed. The internal structure of the whole building is completely exposed, and the crisscross pipeline system is taken as the architectural form. With this unprecedented futuristic design, Pompidou Center has achieved a major breakthrough in the field of architecture.

For a long time, with the rapid development of technology, the number of infrastructure inside the building is also increasing rapidly. By 2010, technology will be an essential part of today's architecture. The architect hopes to combine this observation with the design of "Rubik's Cube": the interior of "Rubik's Cube" is no longer a static space cut off by the wall, but a series of free and mobile forms to create a dense and three-dimensional basic structure network, forming an ecological intelligent "breathing building"; in addition, with the help of computer programs, the LED lights and mist production system in the structure can not be replaced It changes the "magic cube" appearance of the building.

However, the architectural design of "Rubik's Cube" is not technology for technology. Through these complex technical means and architectural deformation, the spirit of Shanghai enterprise pavilion and people's dream of a better future are visually conveyed to people. Therefore, technology condenses rich imagination and is the symbol of Shanghai industry and industrial spirit. Designers hope to explore the increasingly serious problems of energy and sustainability through technology. Part of the building structure is specially designed for solar energy and rainwater collection.

Expo is a window to the future. As an international metropolis, Shanghai has inherited the glory of its glorious history, and is also experiencing rapid development. From beginning to end, it has maintained a spirit of optimism facing the future. Taking the opportunity of Expo 2010, "magic cube" - Shanghai enterprise pavilion will interpret the unique charm of Shanghai, a great city in the 21st century, through its design.

3. Scientific and technological innovation, new breakthroughs in energy utilization

A new way of energy utilization -- solar hot water power generation:

Rubik's cube has a 2200 M2 solar collector screen on the roof of the building to collect 95 ° C hot water generated by solar energy. Through the new technology of ultra-low temperature power generation, the output power is more than 200 kW. This technology opens up a new way to use solar energy to generate electricity. The electricity can be used for building exhibition and daily use. When "Rubik's Cube" is lit by LED lights during the day and at night, layer upon layer of bright spots and images will flicker, supporting the infinite space with endless energy in the future.

Recycling of recyclable materials - Recycled Plastics:

According to incomplete statistics, there are more than 30 million used CDs produced in Shanghai every year, but only 25% of them are recycled and reused. If these discs are recycled and cleaned, new plastic (polycarbonate) particles can be recycled. The outer facade material of magic cube is polycarbonate transparent plastic pipe, which contains various technical equipment pipelines, and forms the illusory facade of the building. When the World Expo is over, these plastic pipes can easily enter into the recycling system to save society

Chinese PinYin : Shang Hai Qi Ye Lian He Guan