Taiguli, Sanlitun

Taiguli in Sanlitun has become the pronoun of the capital's fashion trend, and its stained glass exterior wall is the only one in Beijing, not to mention the trendy brand gathered here. Taiguli South District, which is positioned as the "vitality pioneer", has Adidas, the world's largest brand center, apple sotre's first direct store in China, and Yu wenle's madness, the world's first store and other street fashion brands, attracting young people to line up when the limited edition is on sale. Taiguli North District, which is positioned as "low-key and gorgeous", has ggdb's first store in China, Vera Wang's first store in North China, Alexander Wang's first flagship store in Asia, Christian Louboutin's first boutique in Beijing and other international luxury brands.

In addition to many brand flagship stores, there are also many creative cutting-edge designer stores, as well as the orange hall and red hall with cultural and artistic events. When you come to taiguli in Sanlitun, you are ready to start a shopping trip full of artistic flavor at any time.

Taiguli, Sanlitun

Sanlitun, TaiKoo, Li English, is the first comprehensive commercial project launched by Chinese mainland. It is an open shopping area, and is made up of 19 low-density contemporary buildings. The whole project is divided into two parts: the north and the south, which are integrated with Zhou Bianjian in the same area, and at the same time maintain relative independence.

Taiguli in Sanlitun itself represents a collection of cultural customs, so everything here is centered on people: besides enjoying food, shopping and having fun, people can also create art and lead fashion. Let it lead a unique life philosophy and culture of taiguli in Sanlitun, and bring people a unique fashion experience.

According to the grade evaluation standard of China's shopping center, it will be rated as the national five-star shopping center in 2019.

brief introduction

Sanlitun Taigu is the first comprehensive commercial project launched by Chinese mainland. Swire real estate has accumulated more than 40 years of design, development and management experience in retail, commercial and residential areas in Hong Kong. Its brand itself represents the concept of building excellence and excellence. It is committed to creating long-term value and quality experience for tenants, customers and employees. Swire real estate never copied commercial projects, but gave each project its own personality and characteristics, with its own genes. For a commercial project that hopes to continue the unique cultural atmosphere of Sanlitun, taiguli of Sanlitun undoubtedly inherits the cultural essence of this area and presents an unparalleled fashion style.

Taikooli in Sanlitun and the metropolitan Yushe hotel in the project are wholly owned and managed by Taikoo real estate.

Sanlitun taiguli is a commercial complex project developed by taiguli real estate. It is located at the intersection of Gongti North Road and Sanlitun road in Chaoyang, Beijing. The project covers an area of 53000 square meters. The building area is 172000 square meters. For open shopping. It is composed of 19 low-density contemporary buildings. The whole project is divided into South and north areas. It is integrated with the surrounding buildings in the same area. At the same time, it also maintains relative independence.

Taiguli in Sanlitun is a comprehensive leisure and entertainment area. It includes the flagship stores of the world's first and second tier well-known brands, national cuisine and unique five-star boutique hotels. The predecessor of taiguli is the west side of Sanlitun Bar Street. As the core of the Beijing embassy, it has been a gathering place for all kinds of Chinese and foreign bars and restaurants for more than ten years. It attracts artists, scholars and tourists from all over the world. After reconstruction, taiguli is transformed into a magnificent one, integrating fashion, shopping, music, business and art from all over the world. Now, Sanlitun has become a landmark fashion and modern urban tourist attraction in Beijing, attracting Chinese and foreign tourists.

architectural style

The 19 independent buildings in taiguli, Sanlitun, adopt bold dynamic colors and irregular three-dimensional lines. The open space, together with the gardens, courtyards and hutongs, creates an attractive new pattern. In the creation of the project, Kengo Kuma makes more use of natural materials to create a unique sense of space, which makes Sanlitun taiguli stand out from many traditional shopping malls and become a hot spot in Beijing.

atmosphere

In taiguli, Sanlitun, art is fluid. It is everywhere in the streets and alleys. It always appears in the details inadvertently. When you walk through an alley, you may find a sculptor dancing a knife, or a street painter opening a drawing board to you with a smile. On the skating rink, the children are playing and chasing, the changing fountains, and the dependent figures passing by you When you immerse yourself in it, you have already integrated into the artistic atmosphere of taiguli in Sanlitun.

In August 2015, a new contemporary cultural voice platform, the Red Mansion, was newly built in taiguli North District of Sanlitun. This is a multi-functional activity space integrating culture, fashion, creativity and lifestyle. The venue of the Red Mansion is divided into upper and lower floors, with an area of 1000 square meters and a 7.5-meter atrium, which can make the curator more creative and give the audience a more profound viewing experience. There are also balconies on the South and north sides of the second floor. You can see the fashionable people coming and going inside and outside the Red Mansion. It's a great place to experience the culture of Sanlitun block. Since its opening in 2015, the Red Mansion has successfully held dozens of cultural, artistic, musical, creative and fitness activities such as Ted x Sanlitun.

Design concept

The design of taiguli in Sanlitun is inspired by the "Hutong" and "Siheyuan" in old Beijing, and integrated with fashion elements. In the traditional tone, give the old things a new look of fashion. Through geometric modeling and bold and full color, each building is endowed with unique appearance and personality, creating an international appearance design.

Fashion and life are people-oriented. After the architectural style positioning for taiguri in Sanlitun by ouwai consulting company, a group of famous architects, led by Kengo Kuma, a leading Japanese architect, also joined in the design of this project, creating a large open shopping block composed of 19 low-density buildings. Customers can not only stroll in the outdoor space, but also enjoy indoor dining and entertainment. The landscape is wide with gardens, courtyards and alleys. When you walk among them, you can always find a new place, let you close to nature at the same time, experience the fun of exploring.

Entering taiguli, Sanlitun

We have created an all embracing style of people's culture. For the merchants, the most direct advantage is that this new mode will attract more people and let people from all over the world gather, enjoy and live here. In addition, the innovative concept and design of taiguli in Sanlitun also inspired the merchants. They set up concept stores and flagship stores here one after another to present their unique brand style to customers. If the top international brands represent a certain attitude towards life, then the flagship stores of these brands are another expression of this attitude. Sanlitun taiguli meets the requirements of these brands on the location, architectural style, property management and other aspects of the flagship store, so it has become the first choice of these international brands. In fact, in the first year of its opening, it has attracted a series of brand flagship stores.

Renamed

On April 26, 2013, Swire real estate announced that Beijing Sanlitun village was officially renamed as "Sanlitun Swire", and launched a new logo.

Opened in 2008, Sanlitun Swire lane is the first commercial complex of Swire real estate in China, including the first Swire hotel in the project, Yushe. The complex covers an area of 136000 square meters. The latest well-known brands include miumiumiu Asia flagship store, M.A.C's largest flagship store in China, and i.tbeijingmarket's largest store in Beijing.

"Sanlitun village" has been successfully operated for five years from 2008 to 2013, and has become one of the most famous fashion landmarks in Beijing. The decision to change its name to "Sanlitun taiguli" is regarded as a brand integration action of taiguli real estate. "San Li Tun Tai Koo Li, together with Guangzhou Tai Koo Hui, Hong Kong's Tai Koo Plaza and Tai Koo Cheng center are well-known and successful commercial projects," said Bai Deli, chief executive of Tai Koo real estate (China). The name of the new project confirms the successful operation of Swire real estate in Sanlitun project. Bai Deli believes that the new name of "Sanlitun taiguli" can not only enhance the recognition of taiguli real estate brand at home and abroad, but also has the potential to develop widely in the mainland market of China.

Traffic information

Take the subway. From line 10 to Tuanjiehu station, exit a, 500 meters to the West; from line 6 to Dongdaqiao station, exit b, 700 meters to the north; from line 2 to dongshitiao station, exit C, take No. 113 to worker's Stadium (North Gate).

Take the bus. No. 113, No. 115, No. 406, No. 416 (circular), No. 431, No. 701, No. 758, get off at Sanlitun;

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