Inner Mongolia Wine Culture Museum

Inner Mongolia Wine Culture Museum

Inner Mongolia wine culture museum is the first enterprise Museum in the autonomous region. Since 1999, the museum has undergone many demonstrations and preparatory work. On December 18, 2001, the cultural relics department of the autonomous region officially approved the establishment of the "Inner Mongolia wine culture museum" by Hetao Liquor Group. Inner Mongolia wine culture museum is the first industrial museum established by an enterprise in Inner Mongolia. The establishment and continuous enrichment of the museum will have a far-reaching impact on the development of Hetao wine group, the cultural construction of the enterprise and the development of the wine industry in the autonomous region.

Development history

The museum is located in the factory of Hetao Liquor Group, covering an area of 1100 square meters. The hall is characterized by the classical architecture of Han Dynasty, which is magnificent and straight. The theme of the museum is Jinzun fine wine, horse and Tianjiao Inner Mongolia wine culture, which is divided into five units to summarize the 5000 year history of Inner Mongolia culture, with distinct characteristics of grassland nationality. The first unit is "prairie wine art, Millennium tradition", which mainly shows the 5000 year old wine making technology and wine making utensils, from which we can see the long wine making history and wine making technology of Inner Mongolia. The main cultural relics include Neolithic big pot, Northern Wei big urn, Tang Dynasty stone mill, Mengyuan Shaojiu pot, etc. The second unit is "wine holding utensils, containing all the vicissitudes". It mainly shows the changes of wine storage and wine holding utensils of different nationalities in the grassland over the past five thousand years, from which we can experience the different styles of different nationalities and the continuous progress of the times. Cultural relics include Neolithic pottery pot, Donghu bronze base, Turkic long necked bottle, Khitan deer shaped jar, Dangxiang wine bottle, Nuzhen wine poetry jar and other ancient, modern and modern wine storage vessels. The third unit is "drinking utensils, pleasing to the eye", which mainly shows the warm wine and drinking utensils from 5000 years of glue to today, from which we can see the different artistic aesthetics of different nationalities in different times and the technological development of drinking utensils. Cultural relics include Neolithic pottery cup, Donghu bronze cup, Xianbei copper bucket, Turkic silver pot, Mongolian Baner gold cup and modern wine utensils. The fourth unit is "wine customs, wine customs, national pride", which mainly shows the five thousand year old northern grassland banquet, reception, wine ceremony, wine therapy, wine prohibition, anecdotes and anecdotes. The cultural relics include the Neolithic Stone Age rock paintings of offering wine and offering sacrifices, Xianbei banquet pictures, Mongolian Genghis Khan wine order, etc. The fifth unit is "wine fragrance, love Kyushu". It mainly shows all kinds of wine samples in Inner Mongolia and Hetao Liquor Group, reflecting the rapid development of Hetao Liquor Group in the past 50 years, especially in the past 10 years. Cultural relics include various wine bottles, awards, certificates, celebrity comments, etc., as well as a large number of auxiliary exhibits such as wine party, wine flag, wine poetry, wine words, wine articles, etc.

Collection

The museum exhibits are divided into four units. The first unit is "prairie wine art, thousand years of tradition", which mainly shows China's 5000 year old wine making technology and wine making utensils. The main cultural relics include Neolithic big pot, Northern Wei big urn, Tang Dynasty stone mill, Mengyuan Shaojiu pot, etc.

The second unit is "wine utensils, wine utensils, a hundred generations of elegance", which mainly shows the wine storage and wine holding utensils of all ethnic groups in China over the past five thousand years, reflecting the different artistic aesthetics of all ethnic groups in different times and the development and changes of drinking utensils' technology. Cultural relics include Neolithic pottery pot, pottery cup, Donghu bronze base, bronze cup, Turkic long necked bottle, silver pot, Xianbei copper bucket, Qidan deer shaped pot, Dangxiang grape wine bottle, Mongolian Baner gold cup, Nuzhen Jiuyi poetry jar and other ancient and modern wine storage and wine holding utensils.

The third unit is "wine style, wine custom, eight expressions of pride", which mainly shows the banquets, cocktail parties, wine gifts, wine therapy, wine prohibition, anecdotes and anecdotes of northern grassland in China for 5000 years. Cultural relics include rock paintings of offering wine and offering sacrifices in the Neolithic age, pictures of Xianbei banquets, and wine orders of Genghis Khan of Mongolia.

The fourth unit is "good wine is pure and mellow, and Jiuzhou is fragrant", which mainly displays all kinds of wine samples from various regions of Inner Mongolia and Hetao Liquor Group. Cultural relics include various wine bottles, celebrity comments, etc., as well as a large number of auxiliary exhibits such as wine party, wine flag, wine poetry, wine words, wine articles, etc.

According to Zhang Qingyi, President of Hetao Liquor Group, the history of Chinese liquor making is a profound cultural history. Unearthed archaeological relics show that as early as 5000 years ago, the ancestors of the Chinese nation had learned to make wine with grains. By the Shang Dynasty, people had been able to use "Qu tiller", that is, malt and millet bud as saccharifying agent for wine making. From the Western Zhou Dynasty to the Han Dynasty, the brewing technology was further improved, and different brewing methods and different types of wine appeared. From the Tang and Song Dynasties to the Ming and Qing Dynasties, China's liquor making industry was unprecedentedly prosperous, creating many famous wines.

Zhang Qingyi said that since the advent of wine products, Chinese people have formed an indissoluble bond with wine. There are many things to celebrate, such as the battle of the general in his armor, the poetry and painting of the literati, the celebration of the family, the gathering of the high friends, the joy of the title, the Jubilee of the housewarming and the banquet. In ancient Chinese literature, poems, novels and operas, there are abundant records about wine ceremony. There are many well-known poems, words, songs, songs, Fu and interesting legends, which constitute the broad and profound traditional Chinese wine culture. The wine culture museum of Inner Mongolia only displays a few of them. (end)

Speech by curator

As the inheritor of the long liquor making culture in Hetao Plain, Hetao Liquor industry has experienced more than half a century of ups and downs and two generations of hard work. Now it has grown into a famous modern liquor making enterprise in the north and south of the river and a true modern disseminator of Hetao traditional liquor making. Hetao Liquor has gradually entered thousands of households. In Inner Mongolia, Hetao brand is well-known Dawn. We are very proud of our brilliant achievements, but we dare not slack off, because we have not forgotten that we represent the historical image of Hetao brewing culture, and we are the sons of taoniang standing on the shoulders of history. Looking forward to the future, Hetao Liquor industry will firmly seize the great opportunity of the rapid development of the country and the continuous improvement of the market economy system, in line with the attitude of being responsible to consumers, spare no effort to expand domestic and foreign markets, build a century old brand of "Hetao" liquor industry, strive to make Hetao series liquor enter more families, and carry forward the long history of Hetao Liquor Making culture.

Developing Hetao Liquor Making culture is the enterprise tenet of Hetao Liquor Industry; adhering to Shenma spirit is the driving force for the progress of Hetao Liquor industry. History has proved our efforts for more than half a century, and history will also prove the spirit of Hetao Liquor Industry - "surpassing ourselves and pursuing perfection".

Visit information

Address: Hangjinhou banner, Bayannaoer City, Inner Mongolia Autonomous Region

Address: Hangjinhou banner, Bayannaoer City, Inner Mongolia Autonomous Region

Longitude: 107.161947

Latitude: 40.894082

Chinese PinYin : Nei Meng Gu Jiu Wen Hua Bo Wu Guan