Xinhua Village

Shanxi Xinghuacun Fen Liquor Group Co., Ltd

synonym

Xinghua Village (Shanxi Xinghua village Fen Liquor Group) generally refers to Shanxi Xinghua village Fen Liquor Group Co., Ltd

Shanxi Xinghuacun Fen Liquor Group Co., Ltd., established in March 2002, is a wholly state-owned company based on the original Shanxi Xinghuacun Fen Liquor (Group) company. The company is mainly engaged in the production and operation of China's famous liquor Fenjiu and zhuyeqingjiu. At the same time, it owns China's famous brand "Xinghua village". It is a long-standing large-scale comprehensive state-owned enterprise. It is also one of 520 national key enterprises and 12 authorized enterprises in Shanxi Province. Fen Liquor has 6000 years of brewing history and 300 years of brand history, which is worthy of the name of China's time-honored brand.

In November 2012, the sales revenue of Fenjiu Group has exceeded 10 billion yuan, reaching 10.018 billion yuan, three years ahead of schedule to achieve the goal of 10 billion yuan set in the 12th Five Year Plan. On October 25, 2019, Shanxi Xinghua village Fen Liquor Group was selected as the national brand project of Xinhua news agency, and the signing ceremony of China time honored Brand Revitalization action was held in Beijing.

Group profile

China Baijiu Refco Group Ltd of Shanxi is a wholly state-owned company. It produces and operates famous Chinese liquor Fenjiu and bamboo leaf Baijiu liquor, and produces 50 thousand tons of famous liquor. It is one of the largest famous liquor production bases in China, and is directly supervised by the Shanxi Provincial People's government's state-owned assets supervision and Administration Commission.

The group has 22 subsidiaries and branches with 8000 employees, covering an area of 2.3 million square meters and a construction area of 760000 square meters. The Limited by Share Ltd, the core enterprise Fenfen liquor factory, is the most subsidiary subsidiary of the company. It was listed on the Shanghai stock exchange in 1993, the first stock of Chinese Baijiu and the first stock of Shanxi.

The company has two well-known trademarks of "Xinghua village" and "Zhuyeqing". According to the 2006 "China 500 most valuable brands list", the brand value of "Xinghua village" has reached 4.776 billion yuan. The company's leading products include Fen Liquor, bamboo leaf green liquor, rose Fen Liquor, Baiyu Fen Liquor, wine and beer. Fenjiu is a typical representative of China's Fen flavor Baijiu, known for its long entrance, sweet and long aftertaste, and enjoys high popularity, reputation and loyalty at home and abroad. The main varieties are guozang Fenjiu, Qinghuaci Fenjiu, Zhonghua Fenjiu, Laobai Fenjiu, etc. Bamboo leaf green wine is the only famous Chinese health wine recognized by the Ministry of health.

In 2008, the company achieved sales revenue of 3.3 billion yuan, profits and taxes of 1.07 billion yuan and profits of 380 million yuan.

In November 2012, the sales revenue of Fenjiu Group has exceeded 10 billion yuan, reaching 10.018 billion yuan, three years ahead of schedule to achieve the goal of 10 billion yuan set in the 12th Five Year Plan, with excellent results for the 18th National Congress of the Communist Party of China.

origin

Xinghua village, Fenyang, Shanxi, where the company is located, is the birthplace of Chinese liquor and liquor culture. Xinghua village has a long history of wine making, unique geographical conditions, excellent groundwater resources and unique wine making microbial community, outstanding people and beautiful wine flavor. Its wine making history can be traced back to the Shang and Zhou dynasties at least 3000 years ago. Unique natural and geographical conditions, unparalleled traditional brewing technology, and constantly improving brand culture concept have created the Millennium fine wine Fenjiu.

product

Fenjiu is a typical representative of China's delicate flavor Baijiu, with its exquisite technology and long history. It is famous for its long time characteristics, such as entrance cotton, sweet mouth, and lingering aftertaste, and enjoys high popularity, reputation and loyalty among consumers at home and abroad. In history, Fenjiu has experienced two glories: during the northern and Southern Dynasties 1500 years ago, Fenjiu was highly praised by Emperor Wu Cheng of the Northern Qi Dynasty as a royal wine, and was recorded in the twenty-four history, which made Fenjiu famous at one stroke; in 1915, Fenjiu won the first-class gold medal at the Panama International Exposition, winning glory for the country and becoming a leader in China's liquor making industry.

Fen Wine

·30 years of blue and white Fen Liquor

·Fen Liquor: it won the first-class gold medal of Panama world exposition in 1915.

·Fengtan 15 years old Baifen liquor

·Mellow old Baifen

·Guozang Fen Liquor

·Blue and white porcelain Fen Wine

·Crystal laobaifen

·Shuangci special laobaifen liquor

·Five star old Baifen liquor

·Mutongniu special Fen Liquor

·Mu Tong Niu Fen Liquor

·Fugui Fen Liquor

·Shuangxi Fenjiu

·Shenjing Fen Liquor

Bamboo leaf green wine

·Guoniang Zhuyeqing

·Special bamboo leaf

·Health bamboo leaf

·Three spring bamboo leaves

·Gold medal Zhuyeqing

·National treasure bamboo leaf

Baiyu Fen Liquor

·Golden white jade

·Silver white jade

·Exquisite white jade

Rose Fen Wine

·Black Rose

·Red rose

·Linglong rose

Xinghua village wine

·Xinghua Village

·Xinghua Restaurant

·A jar of incense in Xinghua Village

·Jinzun Yuye Xinghua Village

·Luzhou flavor Xinghua Village

·Jingniang Xinghua Village

·Refined Xinghua Village

·Ten year old Xinghua Village

Apricot blossom spring wine

·Jinka apricot blossom spring

·Blue and white porcelain

·Special apricot blossom spring

·Blue Porcelain apricot blossom spring

·Collection of blue and white porcelain

·18 year old apricot blossom spring

·Apricot blossom spring

other

·Laobaigan

·Ten year old Baigan

·Six year aging Laobaigan

·Luzhou flavor shengshixing

·Fragrant shengshixing

·Fuyuan wine

·State banquet gift wine

·Chinese state wine

·Universiade

·Jin Mu Tong

identification of product quality

On April 15, 2003, the quality management system of Shanxi Xinghuacun Fen distillery Co., Ltd. was certified by China Quality Certification Center.

On April 14, 2004, the quality system of Shanxi Xinghuacun Fen Liquor Factory Co., Ltd. passed the certification of Fangyuan Mark Certification Center.

On April 14, 2004, the quality system of Shanxi Xinghuacun Fen Liquor Group Co., Ltd. passed the certification of Fangyuan Mark Certification Center.

Product certification

On August 1, 1995, it was awarded the certificate of bamboo wine world famous brand consumer goods by the world famous brand consumer association. On August 1, 1995, it was certified as world famous brand consumer goods by the world famous brand consumer recognition Committee. On August 1, 1995, it was awarded the certificate of world famous brand consumer goods by the world famous brand consumer goods recognition Committee. On August 1, 1995, it was awarded the certificate of world famous brand consumer goods by the world famous brand consumer goods association. On October 9, 1995, 28% Vol Zhuyeqing brand Zhuyeqing wine was certified by China Fangyuan Mark Certification Committee. On October 9, 1995, 28% vol Xinghuacun brand Zhuye green wine was certified by China Fangyuan Mark Certification Committee. On March 16, 2000, 38% vol and 45% vol of Zhuye green wine were certified by China Fangyuan Mark Certification Committee. On March 16, 2000, the 38% vol of Zhuye green wine was certified by China Fangyuan Mark Certification Committee. On March 16, 2000, Fenjiu 38% vol was certified by China Fangyuan Mark Certification Committee. On March 16, 2000, 53% vol and 48% vol of Fen Liquor were certified by China Fangyuan Mark Certification Committee. On March 16, 2000, 45% vol of Laobai Fen Liquor was certified by China Fangyuan Mark Certification Committee.

Enterprise development

Learn widely from others' strong points, the state owned Xinghuacun Fenjiu factory, which was founded in 1949, inherited the valuable cultural legacy left behind by the first generation. It continued to innovate on the basis of traditional inheritance, and developed a quality management system that is "based on me, taking advantage of all kinds of talents, inheriting the essence, and integrating itself". In 1952, Fen Liquor was named as national famous liquor at the first national liquor review meeting, and became one of the "old four famous liquor" in China. In 1963, Fen Liquor won the title of national famous liquor again at the second national liquor review meeting, and won the gold medal. Later, it won many awards, and successively won all five national famous liquor titles. Zhuyeqing liquor was also named as Chinese famous liquor three times in a row, and won five international gold medals. Since the reform and opening up, Fenjiu people have continued to adhere to the policy of establishing the factory with high quality, strictly managing and managing the factory, prospering the factory with scientific and technological progress, and building the factory with arduous struggle. They have paid close attention to internal management and expanded sales, and the scale and comprehensive strength of the enterprise have been growing. In 1986, it won the highest national quality management award, passed the product quality certification in 1988, and passed the ISO-9001 international standard quality system certification in 1999. At the beginning of its establishment, a manual workshop with 36 employees and more than ten old houses has developed into a workshop with more than 7000 employees, covering an area of 2.3 million square meters, total assets of 2 billion yuan, annual output of famous and high-quality liquor of 50000 tons, annual sales revenue of 1 billion yuan, annual export earnings of 20 million US dollars, annual profits and taxes of 300 million yuan, first-class production technology, first-class technical equipment, first-class scientific research team, famous and high-quality liquor as raw material It is a large comprehensive enterprise mainly engaged in production and management, and also in the fields of science, industry, commerce and trade. For decades, Fen

Chinese PinYin : Xing Hua Cun