9 Theater

9 Theater

"9 theater" is a small theater performance center in eastern Beijing planned by Chaoyang District Cultural Center in 2003. It was officially launched in September 2004. In 2005 and 2006, facilities and equipment were further improved to develop the market. In 2007, with the commemorative activities of "one hundred years of modern drama", the performance of Beijing drama market was unprecedentedly prosperous. Under this opportunity, "9 theater", located in Chaoyang District, after two years of operation and accumulation, has formed another theater performance center in Beijing theater circle. In the field of small theater drama, it is in tripartite confrontation with Beijing People's art and Oriental pioneers, forming the main market of Beijing small theater and realizing the goal of success The goal of establishing the "Jingdong drama base" is set up.

Theater facilities

The facilities of "9 theater" include the "Che · action" theater, "xiaoliyuan" theater, the "Cheche · action" theater in the main building of Chaoyang District Cultural Center "TNT" small theater, "post SARS" small theater; "concave theater"; Dongcun farmers theater located in Sanjianfang Township, Chaoyang District; "poetry" theater located in Shangdu International Center; Datun rehearsal venue located in Chaoyang Asian Games Village and other performance venues with different themes and styles. Among them, the smallest is 50 square meters and the largest is 1500 square meters. There are not only more than 70 black box theaters, but also 200-500 commercial theaters.

Theatre activities

"9 theater" has continuously planned and held a series of performance seasons, such as "speculative theme Drama Festival", "cross Modern Dance Performance Season", "young directors' drama exploration", "College Students' Drama Festival", "Youth Drama Festival", "Beijing International Modern Dance Performance Season", "China and South Korea Culture Performance Season", "Asian Contemporary Drama Festival", "Modern Art Festival" and "spring drama performance of Sino French art exchange", which have attracted many audiences The famous domestic drama directors, performing artists, cultural planners, cultural companies and foreign art groups came here to exchange and perform.

Focusing on the art exchange and discussion with international artists, he has held workshops for many international artists in Israel, Britain, Germany, Belgium, the Netherlands, the United States, Japan, South Korea, France, Italy, etc.; he has successively cooperated with the British Youth Art Theatre, the cable factory Art District in Vienna, Austria, the Japan Cultural Exchange Association, Edinburgh Art Festival, Salzburg Art Festival, Suzhou Art Festival, etc Li Shi Art Festival and other international art district, theater group, artists to establish friendly relations of cooperation.

Independent investment produced the experimental drama "confession" (July 2005), drama "angel" (May 2006), drama "looking for Chunliushe" (April 2007) and drama "looking for Chunliushe" (August 2007). And established a performance production mechanism, and independently launched two original plays every year.

Background

Since the new Chaoyang District Cultural Center was completed and opened in 1996, in line with the national reform and opening-up environment, a series of reform measures have been implemented. Chaoyang District Cultural Center has developed rapidly and made remarkable achievements, far ahead of other similar units. In 2003, the cultural center was listed as the pilot unit of national cultural system reform by the Propaganda Department of the CPC Central Committee. Its development has been widely concerned by the central leadership, and the grassroots cultural centers and cultural stations all over the country. The cultural center has entered a golden period of stable, high-speed and healthy development.

At this time, the cultural center put forward the concept of public cultural service. The function of public service has been strengthened, the service mode has been innovated, and the independent operation and income generation have been affirmed. In the three aspects of "service object, service area and service level", the public cultural service object is not only for retired teachers, housewives, migrant workers, disabled people and other vulnerable groups, but also for artists, professional troupes, international friends, fashion youth and other consumers of different occupations and ages. Service area is no longer limited to this area, more cross regional mobilization of cultural resources, from the city to the countryside, from organs to units, from foreign enterprises to office buildings, and constantly expand the service area.

To achieve such a change, it is necessary to change the composition of participants and the crowd, so as to realize the concept of promoting public cultural services. How to attract young people into the cultural center? Chaoyang District Cultural Center has chosen drama as a breakthrough point to open a theater and form a platform for integrating into the mainstream social consumption. Most of the audience are high-quality college students, fashion youth, intellectuals and marginal artists, who are the most active in the society. After 2000, only Beijing People's Art Theatre and beibingmasi theatre are performing regularly in Beijing. Compared with the number of performances and audience, performance venues are very scarce. The establishment of drama theater can not only increase income, but also gather young people from different social backgrounds to kill two birds with one stone. "9 theater" as a cultural center to promote the concept of public culture, the development of creative cultural industry has been determined. On September 18, 2004, "9 theater" performed the national theater's "youth taboo game", which was officially opened to the public.

developing process

It started business in 2004. In 2005 and 2006, it is the stage of learning and accumulating experience, advertising and building brand. In these two years, it mainly focuses on expanding the popularity of the theater, accumulating audience and industry resources, and exploring market operation. 2007 is a period of rapid development. In this stage, the utilization rate of theaters has increased, the average number of performances has reached one per day, the recognition of the industry and the audience has increased, and the revenue has increased. In 2008, there were 13 small theatres (less than 500 seats) in the drama field of Beijing performance market, which performed 148 plays a year and 2000 performances a year. "9 theater" has 62 plays a year, accounting for 42% of the city's total; 675 performances, accounting for 34% of the city's total.

By the end of 2008, 9 theater has received 900000 audience, 1482 performances and 17.55 million yuan.

management model

As an emerging cultural and creative industry, 9 theater actively expanded its diversified business direction after its establishment, and tried various business forms, such as joint-stock operation, joint venture, cooperative operation, fixed period operation and advantageous investment operation

1. Venue rental mode: provide rehearsal and performance venues for performers, and charge venue rental fees.

2. Box office share mode: low rent and total box office share for projects with better market expectation.

3. Buy out time period mode: it is a mode to investigate the advantageous partners, establish long-term stable performance cooperation relationship, perform relatively stable plays in a fixed time period, and win the market.

4. Venue investment mode: take the venue as the investment form, provide free rehearsal and premiere venues, participate in part of the core production and operation, and operate the drama as one of the investors.

5. Independent production mode: independent investment, as an investment producer, organize performance, and have the rights of copyright performance and market operation in the drama market.

6. Self run performance season mode: invite or purchase the repertoire of artists and troupes at home and abroad; the theater runs its own performance season and Art Festival; the theater is responsible for the cost, performance venue, publicity, ticketing, etc. after landing; the financing and box office revenue are attributed to the theater.

7. Performance affiliation mode: after strict audit, with business qualification as a way of cooperation, cooperate with individual studios or performance groups without local performance qualification to perform in the city.

8. Win win cooperation mode: in-depth cooperation with artists' studios, professional art troupes, etc., the two sides form a production system, produce plays, and carry out market operation.

9. Enterprise financing mode: social investment promotion in theater brand and advantageous projects, combination with enterprises in theater environment, ticket folder, publicity materials, stage performance, etc., and publicity effect of enterprises on customers, products or corporate culture through investment and financing

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Address: northeast corner of dongxiaozhuang intersection, Jingguang bridge, East Third Ring Road, Chaoyang District, Beijing

Longitude: 116.47054921594

Latitude: 39.916815600522

Tel: 010-85991188

Ticket information: free. Please refer to the official website for the ticket price

Chinese PinYin : Ju Chang