Yingshan Four Seasons flower sea
Yingshan sijihuahai is located 2 kilometers south of Yingshan County, 130 kilometers away from Wuhan and 70 kilometers away from Xishui station of Beijing Kowloon Railway. It is a characteristic tourist town scenic spot developed by Hubei sijihuahai Tourism Development Co., Ltd., also known as sijihuahai · Chinese love garden, and officially opened in April 2017.
In December 2019, it was approved by Hubei Provincial Department of culture and tourism as a national AAAA tourist attraction.
Yingshan sijihuahai · China love garden scenic spot is located 2 kilometers south of Yingshan County, 130 kilometers away from Wuhan and 70 kilometers away from Xishui station of Beijing Kowloon Railway. It is developed and constructed by Hubei sijihuahai Tourism Development Co., Ltd. according to the standard of AAAA scenic spot, with a total investment of 1.66 billion yuan. It is a key construction project in Hubei Province, with a total area of 6200 mu, including 4100 mu of mountain forest, 1300 mu of water surface and 800 mu of slope land Mu, covering 6 natural villages. The theme of the scenic spot is Huahai love garden, featured by Four Seasons flower appreciation and Huahai hot spring, based on idyllic landscape and ecological landscape forest, based on tourism and tourism, centered on the experience of health care and tourism, and taking into account the development of ecology and culture and tourism industry, to build a flower sightseeing area, hot spring health preservation area, experience recreation area, tourism reception service area and health care and tourism functional area.
Since its opening in April 2017, the scenic spot has received more than one million tourists. It has become a distinctive scenic spot of flower appreciation, leisure and vacation with "flowers blooming every month, different seasons and wonderful every day". It is known as Yingshan global tourism "crystal diamond", Huanggang tourism "new business card" and Hubei Tourism poverty alleviation "new model", It has been rated as "ten new discoveries of Hubei Tourism" and "the most beautiful rural tourism destination in China".
1、 Perfect tourism infrastructure
The construction of sijihuahai scenic spot started in 2016. It has successively completed 4.2km Huahai road from the county seat to the scenic spot, greening and guardrail projects, more than 10000 square meters of ecological parking lot construction project, 8km battery lane, 12km walking path and safety protection project in the park, and built huaqiangu, Haitang Garden, lookout tower, Huahai under the forest, chahualing, Dujuan ridge, Huaxiang teahouse and Zixiang tea house Weihua Valley, green square, flower cube, original lantern show and other 26 landscapes have been built; more than 10 amusement experience projects have been built, such as kart, grass skiing field, shooting range, parent-child paradise, children's naughty castle, Huahai Paradise (five events); a number of characteristic catering and accommodation facilities have been built, such as Yangxin garden, youth post station, Jiulongwan Huameida Hotel, homestay and farmhouse; Datang style tourist street has been built Zhuhai flower street, Huaxiang teahouse and other commercial and cultural places; perfect the tourism logo system, tourist center, intelligent and other tourist facilities; promote the "toilet revolution", built 13 tourism toilets and other health facilities, equipped with fire and security equipment and facilities; it is a tourist attraction with the function of "eating, living, traveling, shopping and entertainment" and the connotation of "business, learning and leisure" Yingshan global tourism leading project.
2、 Tourism resources are unique
Sijihuahai has unique biological species and flower vegetation, including Camellia japonica, Metasequoia glyptostroboides, Taxus cuspidata, Pinus taiwanensis, Ginkgo biloba, Eucommia ulmoides, etc. the original ecological plants and flowers in Dabie Mountain include orchid, Daphne genkwa, red maple, Sapium sebiferum, purple Paulownia, Sophora japonica, yeyeyedoensis, etc; There are four seasons Osmanthus fragrans, Centennial bougainvillea, lilac and Rhododendron introduced and planted in the scenic spot.
At the same time, there are many innovations in the construction of the scenic spot, such as the flower cube exhibition hall, kart playground, and hualetang hot spring, which have unique advantages that similar scenic spots do not have.
3、 Good protection of tourism ecology
The ecological environment of Yingshan is superior. The forest coverage rate of the county is as high as 70%, which is one of the seven biological gene banks in China. It is a demonstration base for biodiversity protection and green development in China. The number of excellent air days in the whole year is more than 360 days, and the negative oxygen ion content in the air is 50-100 times of that in the city, which is known as the "natural oxygen bar" in China.
Sijihuahai scenic spot has beautiful ecological environment and rich natural resources. In the construction, we adhere to the concept of combining the original ecology and natural aesthetics. The scenic spots and entertainment facilities are built according to the terrain. The harmony between resources and environment is fully considered in the construction of venues to ensure the integrity of the ecological environment. The environmental protection cost is continuously increased every year to improve the green area and greening rate. Human resources, forest ecology and green vegetation are well protected.
4、 Perfect integration of tourism and culture
Yingshan is an outstanding place with profound cultural heritage. In ancient times, there were Gao Tao, the ancestor of criminal code, Yin Youxian, Fu Shuo, Wang yingbu of Huainan in Han Dynasty, Shen Quanqi, the great Bachelor in Tang Dynasty, Bi Sheng, the inventor of movable type printing in Song Dynasty, Jin guangti, the Minister of criminal law in Qing Dynasty, and Xiong Zhaozheng, Liu Xinglong, Jiang Tianmin, etc. It is one of the first batch of cultural advanced counties in Hubei Province. Bisheng culture, Huangmei opera culture, tea culture and Dabie mountain folk culture have become the name cards of Yingshan characteristic culture. It was also an important part of the revolutionary base of Hubei, Henan and Anhui. The 25th red army went to the north for the Long March, and the red culture wrote glorious historical poems on this land.
Relying on the cultural resources of Yingshan, sijihuahai creates a distinctive tourism culture. The scenic spot takes love culture as its soul, forming a cultural pattern of integrating red culture, Bisheng culture, folk culture and fashion leisure culture. Love culture highlights love, friendship, family and kindness culture. The theme of the scenic spot is the history of the Dabie Mountains' revolutionary struggle in Hubei, Henan and Anhui, and the exhibition hall is the platform to inherit the Dabie Mountains' revolutionary history and culture and carry forward the spirit of the long march. The mission of the scenic spot is to inherit the intangible cultural heritage, learn to wrap flowers, wear flower clothes, taste flower tea, drink flower wine, sit in a sedan chair, watch flower lanterns, sing flower songs, and show strong folk culture. There are many festivals in the scenic spot, including Baihua Tourism Festival, tea culture tourism festival, thousand people blind date meeting and beer music tent camping Festival
5、 Increasing market awareness
Sijihuahai scenic spot adheres to the principle of "tourist oriented", standardizes tourism management services, vigorously develops tourism products, strengthens channel construction, and makes full use of all media and advertising to increase tourism publicity and marketing. The market has covered Eastern Hubei, Wuhan "8 + 1" city circle, Anhui, Jiangxi, Henan and other places. A series of activities, such as Baihua Tourism Festival, tea culture tourism festival, thousand people cheongsam show, thousand people blind date meeting, beer Music Festival, starry tent night, golden autumn harvest festival, research and study tour, the 11th golden week, New Year Lantern Festival, etc., held in the scenic spot have a certain influence on the market, and also improve the brand awareness of Huanggang and Yingshan.
Since the construction of the project, the scenic spot has received extensive attention from all walks of life. More than 500 batches of leaders and social organizations from all levels of the country, province, city and county have come to visit and investigate. More than 300 batches of in-depth interviews and nearly 10000 reports were conducted by more than 100 media, including people's daily and CCTV, which gave high attention and full affirmation.
The tourists' evaluation of the scenic spot is also very good, and the satisfaction reaches more than 91%.
The park has been open for more than two years. It has received more than 1 million person times and directly employed more than 500 people. It has boosted Yingshan's GDP by more than 5.56 billion yuan and made due contributions to its economic and social development.
6、 Vigorously carry out the work of 4A creation
The establishment of 4a is conducive to promoting the standardized construction, standardized management, humanized service, shaping the brand image of scenic spots, forming a strong attraction and competitiveness, and promoting the sustainable development of scenic spots.
The Four Seasons flower sea · China love garden scenic spot started to create a national AAAA scenic spot last year. The county government has set up a leading group (yinglvfa No.2) with the county leaders as the group leader and the main responsible persons of relevant departments as the members. The scenic spot has set up a working organization (sijihuahaizi (2018) No.9 document), set up a special class, defined the division of responsibilities, implemented the reward and punishment measures, refined the promotion objectives, and strengthened the work supervision.
The scenic area has invested about 215 million yuan to strengthen infrastructure construction and improve the service capacity of hardware and software facilities. In terms of hardware, first, the construction of the tourist center has been completed. 40 million yuan is invested to build a new tourist center and carry out interior and exterior decoration. The exterior modeling, color and appearance are based on Tang and song style buildings. The internal layout is benchmarked from the reception desk, tourist rest facilities, film and television equipment, tour guide (explanation) services and other aspects. Second, complete the transformation of scenic spots. With an investment of 10 million yuan, huaqiangu, Ziyun temple and footpath will be transformed. In addition, Begonia Garden, lookout tower, wisteria garden, undergrowth flower sea, tea garden, colorful azalea garden, crowdfunding flower orchard, flower cube, rose garden and other flower appreciation scenic spots will be upgraded to improve the landscape effect. Third, complete the toilet transformation. "The development of tourism, the revolution of toilet". The scenic area has been upgraded to 2 AAA tourist toilets, 11 toilets have been rectified, and the total number of toilets in the scenic area has reached 13, with 200 pits. AAA tourist toilets are equipped with a third toilet, which can effectively meet the needs of mothers, infants and disabled people, and strive to embody comfort in every link. Fourth, the construction of Huahai road and parking lot has been accelerated. The 4.2km protective fence project, greening and lighting of Huahai road have been completed. Seven ecological parking lots have been reconstructed and expanded to provide more than 1000 parking spaces. Fifthly, the logo of the scenic spot has been improved. More than 700000 yuan has been invested in the systematic layout of the identification system, and the general guide map of the scenic spot has been set up in the tourist center and the south entrance
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Yingshan Four Seasons flower sea
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