PEAK

PEAK

Peak is an enterprise with the purpose of "creating an international brand and being a century old enterprise". It is mainly engaged in the design, development, manufacturing, distribution and promotion of "peak peak peak" brand sports products, including sports shoes, clothing and accessories. It has a history of nearly 30 years.

Company profile

Peak Sports Products Co., Ltd. (peak sports) is a group enterprise aiming at "creating an international brand" and "building a century old excellent enterprise". It is mainly engaged in the design, development, manufacturing, distribution and promotion of peak brand sports products, including sports shoes, clothing and accessories. Up to now, it has more than 20 years of professional R & D, manufacturing and sales experience.

On September 29, 2009, peak was officially listed on the main board of the stock exchange of Hong Kong. In 2011, peak held a press conference in Los Angeles, announcing the formal establishment of peak's US subsidiary, which will fully enter the US market in 2011.

Peak sports attaches great importance to innovation and R & D, with an enterprise technology center and a strong R & D team. Its "three-level shock absorption technology" has won the national patent. In China, peak sports is not only the first Chinese sports brand to enter the NBA, but also forms an official market partnership with NBA, which has become the first basketball brand in China and is moving towards the world-class Sports brand.

scale

As a fast-growing sportswear enterprise, peak sports has a huge distribution network. So far, peak has more than 7000 retail outlets in China, and has established a mature brand operation system combining production and marketing. Its export business covers more than 70 countries in Europe, the United States, Asia, Africa and Australia.

Advertising language

I can, unlimited possibilities! I CAN PLAY！

In the field of sports, peak is the totem of sports, the belief of spirit, the accumulation of profound ideology, the witness of hero honor and the symbol of victory. Peak is keen to challenge the limit and create unlimited possibilities with the Olympic spirit of "faster, higher and stronger"!

In December 2005, peak successfully entered the home court of Houston Rockets in NBA and became the home sponsor of Toyota Center, which made peak the first Chinese sports brand to enter the NBA arena. Last summer, Houston Rockets player Sean Battier signed a endorsement contract with peak, relying on "I can" The slogan "play" is well known to Chinese people. Battier, 29, is second only to Yao Ming and McGrady in the position of the Rockets. His "Battier 1" basketball shoes also appeared in the NBA.

spokesman

NBA stars: Tony Parker, Sean Battier, dickenberg Mutombo, Sasha Vujacic, Jason Kidd, sonny WIMS, Danielle Jackson, Carl Landry, Kyle Lowry, Michael Petrus, Jason Richardson, Javier McKee, Patrick Patterson, Gordon Hayward, beno Udry, Darrell Wright Dominic Jones, Russell Butler

CBA Star: Liu Yudong

Tennis star: Olga galvosova

Singer: Li Na

In 2002, Liu Yudong, the "God of war" of Chinese basketball, joined as the spokesperson of peak brand image, injecting a more vivid personality charm for peak brand, which is indomitable and constantly surpassing itself!

In 2006, Sean Battier, a member of American dream seven, became the spokesman of peak's global image.

Peak running shoes also invited super girl 2006 Changsha division champion Lina to shoot an advertisement.

In December 2008, rocket's Ron Artest, dickenby Mutombo, Los Angeles Lakers major general Sasha Vujacic, Denver Nuggets star Sonny WEIMS and Cleveland Cavaliers' Danielle Jackson became the spokesperson of peak, and peak became the first Chinese sports brand in history to sign five players at one time. At the same time, the New Jersey Nets, which performed well in the "Star" season, also announced that they would join hands with peak and become another "stronghold" of Chinese brands in the NBA.

Brand technology

Peak's core technology is three-stage shock absorption system, which uses three different materials to form a good shock absorption system through absorption, dispersion and rebound, and patented technologies such as "peak rock three-stage shock absorption".

Peak has set up five international design and R & D centers in Beijing, Guangzhou, Xiamen, Quanzhou and Los Angeles.

In May 2017, peak launched China's first 3D printing running shoe "future I" and launched a limited sale.

In the same year, we developed the world's first professional basketball shoes with 3D printing technology. "Light weight structure sole imitating bird bone" applied to pick 3D printing running shoes and 3D printing basketball shoes has applied for national patent. Howard's third-generation mid sole features full-length p-mobile cushioning. Innovative cushioning material for the sole, through the creative improvement of the formula and manufacturing process of the sole, the rebound coefficient is increased from 40 to more than 50 under the condition of ordinary MD sole, and the shock absorption and rebound are improved.

State pole

In December 2018, peak sports held its annual science and technology conference in Beijing, and released a brand new independent innovation technology of peak - Taichi.

Brand interpretation

Peak, transliterated from the English "peak", means the spirit of self challenge of constantly climbing the peak! Peak triangle symbol represents the peak, conveys the firm belief of continuous progress, and symbolizes peak's self challenge and future creation. With the Olympic spirit of "faster, higher and stronger", we will create a lofty image of sports brand.

Brand connotation

"Peak" peak, its spiritual connotation, that is, in the challenge to the peak, persistent pursuit of self-expression, showing courage, ability and perseverance. In the field of sports, peak is the totem of sports, the belief of spirit, the accumulation of profound ideology, the witness of hero honor and the symbol of victory. Peak is keen to challenge the limit and create unlimited possibilities with the Olympic spirit of "faster, higher and stronger"!

brand positioning

The main consumer group of peak brand is basketball players and fans aged 18-30, and sports fans aged 14-35. Product positioning is professional, comfortable, wear-resistant professional basketball equipment as the leading, leading the trend of leisure fashion shoes and clothing. It advocates the enterprising spirit of constantly conquering oneself and challenging the limit, and advocates the life realm of persistently striving for the ideal and goal and bravely winning the first place. Brand target positioning is the first brand of professional basketball equipment, playing the role of basketball equipment experts in the industry.

Market route

Take the line of brand internationalization, along the road of creating famous brand with quality, build "peak" into the first brand of basketball equipment with distinct brand personality.

Market strategy

With the development of professional basketball series products as the strategic guidance, sports public relations marketing as the breakthrough point, we are committed to building "the first brand of basketball equipment". With the development goal of creating high, refined and cutting-edge technology products and occupying the commanding height of the market, we are rapidly occupying the high-end market of various professional basketball products in China and forming our own loyal consumer groups.

Brand objectives

Create the first brand of basketball equipment!

Brand proposition

I can, unlimited possibilities! I CAN PLAY！

Brand core

Basketball, dream, passion

Brand history

In 1989, the first pair of peak sports shoes came out, and peak brand was born.

In 1991, peak sponsored the Bayi men's basketball team and won the championship in the same year.

In 1993, peak was introduced into CIS system, and its trademark was registered in 68 countries around the world.

In 1995, peak passed ISO9002 quality system certification.

In 1997, the intangible assets of peak reached 199.9 million yuan, establishing a leading position in China's sports shoes industry.

In 1998, peak began to sponsor the National Men's Basketball League A and B.

In 2000, peak sports series clothing came out and became a comprehensive sporting goods brand.

In 2002, "God of war" Liu Yudong joined peak as its brand image spokesman.

In 2003, peak became a strategic partner of CBA, and challenged the goal of China's first basketball brand.

In 2004, peak became the special equipment for Uzbekistan, Greece and other national basketball teams.

In 2005, peak launched its international strategy.

In 2005, peak became the equipment sponsor of the European basketball top league (All Star game), and is the only Chinese brand to enter the European Basketball League.

In August 2005, peak became a strategic partner of "stankovich intercontinental Basketball Championship Cup" and became an international brand.

In September 2005, peak became "China's aerospace industry"