Golden Sand Park

Jinsha park is located in the downtown Jinsha Middle Road, with convenient transportation, covering an area of more than 76000 square meters. The scenery is intoxicating and tourists come in droves. It is a tourist attraction in Shantou and even Chaoshan.

Golden Sand Park

Jinsha park is located in Jinping District, Shantou City, Guangdong Province. It is located in Jinsha middle road in downtown area. With convenient transportation and an area of more than 76000 square meters, Jinsha park is a tourist attraction in Shantou City and even Chaoshan.

Jinsha Park was built in the 1980s and opened up in 1991. It is the first public welfare Park in Shantou after the reform and opening up.

geographical position

Project features

Jinsha park is located in the downtown Jinsha Middle Road, with convenient transportation, covering an area of more than 76000 square meters. The scenery is intoxicating and tourists come in droves. It is a tourist attraction in Shantou and even Chaoshan.

The park is mainly green. In the park, there are some main scenic spots, such as "yuanpengxinyue", "zuisiliuyinghong", "wantingwenyue", "yunzhuzhaolu", "Fenglou", and "spring tide", "another garden", "Acacia forest" and "Sino Japanese Friendship altar" ”In addition, there are also some garden buildings such as "guque bridge", "lvyangkan", "Xingxiang building" and "Xiangyue Pavilion".

Entering the gate, Hu Yaobang's four gold characters of "Jinsha Park" are embedded on the granite plaque, shining brilliantly. The square in front of the gate is full of tourists. It's a pleasure to have friends from afar. The winding garden road connects the scenic spots to guide tourists. Walking in the garden, watching fragrant flowers and shrubs, watching sparse forest lawn, enjoying tall and straight bamboo, it's really intoxicating. Acacia forest area is full of shade; Fuhu district is full of wild interest; friendship altar is planted with exotic holly and Podocarpus. On the lakeside Peninsula, the string of coins and willows reflect guquelou and xingxianglou; the osmanthus trees and yellow locust trees in xiangyueting make up the night scenery and autumn scenery; and the Fenglou scenic area composed of Gallery Pavilion series Each scenic spot is equipped with a number of sculpture sketches such as "Crouching Tiger girl", "spring", "Acacia" and "catching chicken", which adds infinite interest to the park.

The water area of "Jinchun Lake" in the park is 12000 square meters. There is a yacht area where visitors can go boating on the lake. In the Western District, there are garden in garden - "another garden", rockery waterfall, exotic flowers and rocks, exquisite and ingenious. There is a "children's music palace" in the Eastern District, which offers a number of entertainment projects such as small trains, laser shooting and car viewing. It is a good place for children's entertainment. There are also camera, teahouse and other services in the park.

history

When it comes to Jinsha Park, "old Shantou" people must be deeply impressed. At that time, Shantou City set aside downtown areas in the central urban area, opened up and built a new park with residents' service and tourism characteristics, which is precious in Shantou, where there are more people and less land. However, more than 20 years later, the park, which is generally recognized as a "golden area", is left out in front of the door, with few cars and horses, and is in a state of poor management, which makes people feel sad.

The exhibition has been closed for many years

Jinsha park is located in Jinsha Middle Road, Jinping District, Shantou City. It was built in the 1980s and opened up in 1991, covering an area of about 100 mu. It is the first public welfare Park established in Shantou after the reform and opening up.

Jinsha park has experienced glory, but now its operation is bleak, which is an indisputable fact in front of everyone. Chrysanthemum Exhibition is a traditional exhibition project of major parks in Shantou City. When Zhongshan Park, overseas Chinese park, etc. warmly welcome visitors to the Chrysanthemum Exhibition, Jinsha park is a desolation. After 2009, Juzhan once again missed Golden Sand Park.

According to the relevant person in charge of the park management office, the cost of organizing a chrysanthemum show is about 90000-100000 yuan. Firstly, the park lacks financial capacity. Secondly, the park area is small and the flow of tourists is small. Based on the entrance ticket price of 5 yuan for adults and 3 yuan for children on holidays, it takes about 30000 people to enter the park in one month to make up for the cost, but the number of people entering the park on weekends is less than 2000 The number of people per day is even rarer in normal times, so it is difficult to keep the cost of the exhibition. In addition, the time is short, so it is not held.

3000 old people enter the park free of charge every day

Jinsha park is a fixed unit of financial compensation, which is allocated according to 70% of each person's salary, and the rest is self raised by the park. Taking 2009 as an example, the annual expenditure of the park was 4.6 million yuan, of which 2.3 million yuan was allocated by the government and 640000 yuan was paid by the ticket revenue, with a difference of 1.66 million yuan.

The main sources of the difference are the ticket income of festival activities and the compensation of cooperative operation. The daily charge of the park is 1 yuan / person, and that of the 1.2-1.5m children is 0.5 yuan / person. The elderly are free to enter the park. According to statistics, nearly 3000 people enter the park free of charge every day, and the normal ticket income is only 700-800 yuan / day, which is rare compared with the daily expenditure of the park.

Insufficient income

In 2007, Shantou City Garden Department, Jinsha Park and social institutions jointly raised more than 4 million yuan to transform Jinsha Park in an all-round way. Through the introduction of tea house, skating rink, jialebi playground and other cooperative projects, the greening along the lake was redesigned and reconstructed, with a total green area of more than 25000 square meters. At the same time, the roads and sewers in the east area were reconstructed to improve the service quality of the park. The introduction of the project to attract visitors into the park has achieved good results in terms of economic and social benefits.

But the good time is not long. The operation of the park is going from bad to worse. In addition, in order to make it more convenient and preferential for the public to visit the park, Shantou City began to limit the entrance ticket price of the park in the Spring Festival of 2010. In the previous holidays, the parks set their own prices according to the investment situation, which were limited to 5 yuan for the tallest person and 3 yuan for the children. The income of the park has been affected, and the park is now barely living.

Taking the revenue and expenditure of the National Day in 2011 as an example, the ticket revenue for the seven days of the National Day is about 100000 yuan, but the cost of hiring a performance team is 70000 yuan, the environmental layout is 40000 yuan, and the overtime is 60000 yuan. Although it makes up 30000 to 40000 yuan from the profit of the cooperation project, it is still "unable to make ends meet".

The lack of capital income directly affects the renewal of infrastructure and the development of the park. According to reports, the park has been built for 20 years, and its facilities are seriously aging and dilapidated. Due to lack of funds, it is unable to carry out maintenance, resulting in disrepair for a long time.

Public damage to facilities makes business worse

One morning, the reporter saw in Jinsha park that most of the tourists are white haired old people. The old people walk, play Tai Chi and dance here, while the young people are few.

To explore the reasons for the poor operation, the relevant person in charge said that small area is the "hard wound" of the development of the park. Due to the small size of the park, considering the capacity and safety issues, large-scale activities are generally not held on holidays to avoid the danger caused by too many people and out of control scenes. On the contrary, the small scale of activities is difficult to meet the public's interest in tourism, resulting in a small number of visitors. When the park was planned and constructed in those years, the parking lot was designed according to the standard of parking bicycles, which is difficult to load the cars, motorcycles and other means of transportation widely used by citizens today. In addition, due to the lack of capital income, the renewal of park infrastructure and the introduction of new entertainment projects are affected. According to reports, the park has been built for 20 years, and its facilities are aging, dilapidated and in disrepair.

In addition, there are a large number of people exercising every day, the quality of the citizens is uneven, the damage to facilities and greening is serious, and the management is very difficult. The annual cost of maintenance due to trampling, shaking and stealing of green facilities amounts to 30000-40000 yuan, which also makes the operation of the park worse.

Building "exquisite" park according to local conditions

Mr. Huang Jinlin, deputy director and registered planner of the Urban Environment Committee of the Municipal Council:

Huang Jinlin, deputy director of the Environmental Protection Committee of the Municipal Council and registered planner, believes that the most important thing is to use our brains. We should not be conservative and "fix a few moves" every year. We should take the initiative to plan and think about how to make full use of our strengths and avoid weaknesses, and "dislocation development" according to local conditions to create a "small and refined" exquisite "park.

Now Jinsha park can not meet the conditions of free admission. We can first raise funds to transform and renovate the environment, improve the quality and grade of scenic spots, highlight the characteristics, and promote the attraction of the park itself, so as to increase the income of the park.

The management status of Jinsha Park, to a certain extent, reflects the situation of other parks in our city. It is suggested that the overall planning should be carried out and the park functions should be differentiated. By learning from the good experience of other provinces and cities such as "bonsai" in Liuhua Park in Guangzhou and "forest of Steles" in Baiyun Mountain, the parks with different locations and characteristics should play different roles and functions.

For example, Zhongshan Park can give full play to its cultural advantages and provide large-scale cultural and horticultural tours. Facing the reality of small area, Jinsha park can highlight "creativity", explore its own characteristics, create "exquisite" Park, and organize small-scale and novel activities. For example, we can break the conventional exhibition mode of "Ju Exhibition", organize elegant "orchid" and "bonsai" exhibitions without occupying too much space by using the local planting foundation of Shantou, or organize Chaozhou Opera competitions and performances in connection with Chaoshan culture, so as to create a strong Chaoshan cultural atmosphere in the Park. Through long-term cooperation with the tourism department, we can attract foreign tourists to come and enjoy them And create a brand tourism project with local characteristics.

Chinese PinYin : Jin Sha Gong Yuan