Theme Park

Theme Park

Theme park, which is built for profit, covers a certain scale of land and investment, implements closed management, has one or more specific cultural tourism themes, and provides tourists with paid leisure experience, cultural entertainment products or services.

It mainly includes amusement parks with large-scale amusement facilities as the main body, large-scale miniature landscape parks, as well as various film and television cities, animation cities and other parks providing scene simulation and environmental experience as the main content. All kinds of public welfare urban parks and zoological and Botanical Gardens constructed by the government do not belong to theme parks.

Since December 1, 2017, the English translation standard for public service has been officially implemented. Theme park standard translation: theme park.

characteristic

1. Strong personality, universal suitability

2. Passive recreation form

3. High investment and large scale of land occupation

4. High ticket price and high consumption

Selection and orientation

As a professional unit engaged in theme park design, planning and planning, experience tells us that only based on six elements: accurate choice of theme park design, appropriate choice of theme park site, unique theme park creativity and theme park cultural connotation, flexible marketing strategy, in-depth theme park product development, can theme park design be unique. Theme park design is the idea of tourism products promoted by creativity. Therefore, the theme selection of theme park is particularly important. Successful theme parks in the world have distinctive personalities and different strengths. It's like walking in a painting, leaving an unforgettable impression. In contrast, most of the theme parks in China have repetitive themes and lack of individuality. Most of them are imitated and imitated. Their contents are almost the same. They are lack of scientificity, authenticity, artistry and interest. They are lack of serious market analysis and real creativity. They build landscapes for creating landscapes. Of course, they end up in a miserable or hasty way, resulting in a waste of financial, human and material resources .

Theme selection of theme park design is a decision-making process combining subjective judgment with rational market analysis. Theme park design is a reflection of the developer's cultivation, knowledge and innovation ability. It requires the developer to have a keen sense of the market to capture potential market opportunities, and to organize professionals to refine, package and design the theme by using skilled business operation experience. At the same time, the theme selection of theme park also depends on the market research results made by relevant professionals. Market research can help theme parks actively meet or guide the needs of consumers, so as to get rid of the shadow of simple plagiarism and imitation.

Design of site selection

Site selection is an important factor affecting the success of theme park design. The determination of the theme park site must be based on the detailed analysis of the surrounding tourist market and on-the-spot investigation, and absolutely can not be imagined out of thin air, rash decision. To build a good theme park, we should pay full attention to market analysis and market share, make correct commercial value judgment on cultural connotation, improve revisit rate and investment income ratio, and drive the development of other local industries through tourism multiplier effect.

First of all, the tourist market of theme park is closely related to the number of permanent residents and floating population in surrounding areas. Generally speaking, the areas around the theme park within an hour's drive are the main market locations, with a population of at least 2 million people; the areas within 2-3 hours' drive are the secondary market locations, with a population of more than 2 million people; in addition, the third market location and long-distance tourists are mainly guided by the brand influence and convenient transportation system of the theme park In.

Secondly, generally speaking, the characteristics of high investment and high consumption of theme park make it deeply affected by the hinterland social economy. Therefore, in the design and location of theme park, we should first consider the economically developed areas. In the same area, the theme parks with the same theme are densely distributed, which is bound to cause the shortage of customers and lead to vicious competition among enterprises.

Thirdly, the traffic conditions of the area where the theme park is located should be fully considered to facilitate the free access of passengers. The area where the theme park is located requires a relatively sound three-dimensional traffic system, especially near the theme park, there should be at least one main road which can accommodate large traffic volume and has a good intersection, and a secondary road which can be used as an emergency exit. Theme park developers should actively create good external conditions, actively guide and quickly transport customers.

Design and construction

The theme choice of theme park design needs innovative thinking, and the management of theme park needs to constantly bring forth new ideas. Only in this way can the theme park design bring the tourists fresh feeling and prolong their life cycle. In the process of theme creation and planning, we should focus on the "needs of tourists", highlight the characteristics of leisure and entertainment, and show the "new form of tourism". Therefore, the developers must be in the forefront of the market in the landscape design of theme parks and the subsequent renewal of tourism products.

1. Creative design of theme landscape

At present, the development of China's theme park design has a very typical feature, that is, the cycle of life. Many theme parks are difficult to surpass and begin to decline after reaching a certain peak several years before opening. The main reason for this situation is that most of the theme parks in our country are caused by static landscape. Tourists are engaged in pure sightseeing activities, and there are few participatory entertainment projects, so it is easy to feel boring. This kind of intuitive static landscape lacks the motivation of repeated consumption after a visit, which leads to the low revisit rate of tourists

2. Planning and design of theme park design

Once the static artificial landscape of the theme park is completed, it will have a certain stability, and the subsequent plastic space is limited after all. The participation in experience projects determines whether the core attraction of the park is sustainable development, so the packaging design of these projects needs the subjective creativity of professionals. For example, overseas Chinese town Co., Ltd. has been innovating in the arrangement of square performances. Its large-scale dance performances, such as emerald, genesis and Jianghai, are magnificent. Its folk festivals, such as torch festival and beer festival, are full of carnivals and theme parties. In addition, it has developed and designed a large number of attractive themes in the packaging of amusement projects, such as the design of happy valley“ Ant Kingdom, Trojan horse, etc. These fascinating project designs have greatly improved the revisit rate of theme parks, and set a successful example of extending the life cycle of theme parks in China.

Development and update

Leisure quest thinks that the result of tourism market competition is that famous brand tourism products eventually attract and attract more tourists. If a theme park wants to occupy a certain share in the market, it must realize the branding of tourism products, and strive to improve the popularity and reputation of the brand, so as to form a tourism brand and establish a famous brand image. As the international media enterprises also have insight into the profit potential of theme products, they have joined the ranks of vigorously developing theme products, and the materials of theme park design products are not limited to theme parks. With the development of science and technology, the traditional one-way cooperation between theme park design, media and toy industry has been changed, and the dominant situation of film and television producers has been replaced. Many businesses repackage toys that children are familiar with and incorporate them into computer games as game elements, so as to enter multimedia, and turn them into storytelling film and television programs, and then absorb their elements in the construction of theme parks to form an interactive effect and promote the interactive development of theme parks and films.

Cultural connotation

Leisure quest thinks that whether a theme park design has development potential and vitality, its cultural connotation plays a very important role. Therefore, we must combine tourism and culture closely, operate culture as tourism, develop tourism comprehensively by exploring and publicizing culture, display culture in various directions by means of tourism management, and endow theme park with rich cultural connotation, so as to create tourism culture with distinctive characteristics. The entertainment mode pursued by modern tourists is not only the sensory experience of the body, but also the spiritual experience of the soul. From this level, the unique cultural connotation is also the core connotation of attracting tourists. Therefore, before conceiving the construction of a theme park, we must fully investigate the site selection, analyze the history and original tourism resources of the place, and strive to match the theme with its culture. Only by constantly excavating the cultural connotation can tourism products be improved, enriched and updated, attract customers and create good economic and social benefits.

Theme park is a new tourist attraction bred by modern tourism in the process of tourism resources development. It is one or more specific themes of natural resources and human resources. It is a modern tourism destination that adopts modern science and technology and multi-level space activities, and integrates many entertainment contents, leisure elements and service reception facilities.

Mr. Ma Zhimin, known as "the father of China's theme parks", thinks that theme parks are relatively poor in tourism in some regions, and also a supplement to meet the needs and choices of tourists. This point of view illustrates a part of the theme park

Chinese PinYin : Zhu Ti Gong Yuan