Rural world

Nanning rural world covers an area of more than 1000 mu. At present, it has become the largest diversified and multi-functional holiday base integrating outdoor sports and leisure, conference training and agricultural demonstration in Nanning. Here you can realize the dream of returning to the countryside and satisfy the desire of leisure and vacation!

essential information

Program features

"CCTV7 agricultural program has become the most authoritative and influential comprehensive agricultural program channel in China since it was launched in 1995. It has a relatively stable and loyal audience, and in the eyes of the majority of farmers, it has a high audience expectation. " On October 18, 2013, the official website of the column "rural world" was officially launched on the agricultural TV network. In addition to watching the seventh agricultural program of CCTV, viewers can also request program videos at any time through the agricultural TV network to participate in online interactive activities. As the leader of new rural media, rural world is unique in hundreds of columns of CCTV in the form of innovative series of public service advertisements. At the present stage, the column, together with Minsheng Bank, all China Federation of industry and commerce, PetroChina, etc., has launched free advertisements for key poverty alleviation counties in China, free advertisements for emergency sales of agricultural products in China, compulsory design of farmers' houses, education poverty alleviation fund of Minsheng Bank, and free advertisements for deep processing projects of agricultural products in China, which has a strong role in promoting the development of local economy and increasing farmers' income.

Play time

VOD: ATV

Column style

In order to carry forward Chinese local folk culture, spread intangible cultural heritage, promote local economic development, and promote the construction of new countryside, rural world has continuously innovated and developed its program form, and has carried out in-depth cooperation with hundreds of local governments and agricultural enterprises. The regular program of "rural world" set up a large live ten thousand people performance column, and boldly explored new forms and new ideas of media service for the new countryside. It successively launched the "hand in hand" action, "caring for migrant workers" activities, as well as large-scale public welfare activities such as free advertising in key poverty alleviation and development counties, free advertising for urgent sales of agricultural products, and free advertising for deep processing of agricultural products, etc., to help the whole country More than 20 billion kilograms of grain have been sold in more than 100 counties and cities in China, which has had a great impact and has been widely praised.

Three elements

Live performance

The large-scale star performance is the main element of the column "rural world", which is characterized by warm scenes, distinctive local themes and huge social influence. It can not only facilitate the stars to perform in the local area, but also shape the good image of the government in an all-round way.

Promotional video

The propaganda short film is another important supplementary form to the local image, local industry and local advantage. "Rural world" is interspersed with 3-4 publicity videos in each program, including: local situation, agricultural industry, agricultural science and technology, agricultural and sideline products, rural tourism resources, resources to be developed, rural culture, folk art, folk history, etc. The host of the location will make a comprehensive report on the local publicity content.

Get together

The interactive party is the interactive link of the column "rural world", which has the characteristics of in-depth display of local folk literature and art, folk culture, characteristic resources and characteristic industries. It is an important support basis for large-scale star performances to display local resources.

Special column

During the May Day, the 11th and the Spring Festival, the program "rural world" also launched a series of programs, such as "happy string", "singing new countryside", "loving migrant workers" and "our new countryside", which enriched the holiday life of farmers. The village world also held the "20th anniversary wonders and China recognition and recognition ceremony", the 2005-2007 "nine hundred million peasant laughter - national farmer's Spring Festival Gala" and other high quality Gala Gala, which sent China's farmers' friends another local flavor of art feast.

San Xi Chi Lang

On April 20, 2007, the column group of "rural world" entered Jingning She Autonomous County, a she Township in China.

"Three plays of chilang" is a dance adapted from the folk marriage customs of She nationality. It mainly shows the scene that the man's welcoming team, led by chilang, goes to the woman's home to meet her on the wedding day. On the stage, the young woman of the woman's side first blocked the way with "fir branches" to play with chilang at the beginning; chilang finally passed the customs and entered the house, and the woman put up "pagoda tea" to play with chilang again; chilang had already drunk red and became a real "chilang", and then the woman teased him again with the excuse of "killing chicken".

Broadcast time:

The program is 85 minutes long, premiered at 18:05 on Saturday and replayed at 23:15 on Sunday

Communication characteristics

comprehensive

The regular program of "rural world" has several sections, such as large live performance, small live interactive get-together, series of feature films and leaders' speeches. It comprehensively, systematically and deeply shows the local politics, economy and culture. It is the best carrier for CCTV's many columns to show the local characteristic resources in an all-round way and spread the complete regional image.

flexible

In view of the actual situation of local or enterprises, rural world adopts a flexible way of cooperation, which is very rare in TV programs with large-scale cultural activities as the carrier. In cooperation with rural world, local or enterprises can choose the cast according to the economic situation, flexibly choose the content of feature films, and choose the form of regular programs or special programs. They also have greater freedom in terms of cost, shooting time and broadcasting time. Rural world will strive to tap local publicity resources to ensure the broadcasting effect.

actual effect

Rural world has a large number of audience and loyal audience. It has great influence in urban and rural areas, and has won the attention of local government officials and agricultural products dealers. At the same time, rural world cooperates with many domestic high-end media such as sohu.com, China Tourism daily, nongbo.com and ruralnet to form a high-level, all-round and high-density communication network with remarkable and efficient communication effect.

advantage

Content advantage

"Rural world" is the only large-scale rural variety show of CCTV, and the variety show is one of the most important programs for the audience, which has a high rating expectation. According to the statistics of China Television Market Research (STR) and other surveys, in all the programs of CCTV7, the variety show form of "rural world" with local characteristics is widely popular, ranking top in many indicators such as column demand, and the recognition degree of urban audience and rural audience is basically the same, which means that "rural world" is generally welcomed by urban audience and rural audience at the same time Welcome.

High ratings

From 2001 to 2006, the average audience rating of rural world ranked first in CCTV7. It is the seventh excellent program of CCTV and the brand program of CCTV. "At 18:05, the performance of" rural world "is eye-catching, and the audience rating is far higher than that of agricultural programs broadcast at the same time." (STR Market Research)

Audience stability

After six years of hard work, the country world has a stable audience, and the audience rating has gradually stabilized. According to the CTR survey, "country world" receives 120 million viewers a month, including nearly 10 million regular viewers and 8 million loyal viewers.

Strong rise

For six consecutive years, the average ratings of rural world showed a steady upward trend, especially in 2006. The average ratings increased by 50% year-on-year. It continued to maintain the leading advantage in the ratings of other programs, attracting in-depth audience of CCTV sofrey and other professional research companies. In the past quarter, the audience rating of each issue has risen by about 20%, which is called "the phenomenon of rural world".

Communication form

Regular programs

Big live performance. The regular program of "big country world" set up a live performance of ten thousand people's Congress, inviting stars from the mainland, Hong Kong and Taiwan to participate in the performance, greatly enhancing the level and influence of local publicity activities.

A small live party. The village world focuses on local culture and unique resources, and helps local people to create a unique regional image. Feature film. Taking promoting the development of local regional economy as its own responsibility, through a series of feature films, rural world comprehensively shows the local new rural construction, advantageous industries, tourism resources, folk culture, investment attraction, etc.

special

The special communication forms of "rural world" are specially designed for the special situations of some governments or enterprises, such as the activities of "sending laughter on the long march and traveling thousands of miles in the revolutionary Holy Land" to the old revolutionary base areas, the activities of "condoling migrant workers" to the typical enterprises caring for migrant workers, the public welfare activities of "hand in hand" to the poor areas, and the singing and dancing parties to the ethnic areas Flexible and diverse.

Long holiday program

Aiming at the entertainment trend of TV programs during the long holiday, rural world has launched a series of long holiday programs, such as happy five, happy ten, happy Spring Festival, new countryside on November 11, may day to express sympathy for migrant workers, etc., which has become the characteristic program and brand festival of rural world

Chinese PinYin : Xiang Cun Da Shi Jie