Haier Industrial Park

Qingdao Haier Industrial Park: including industrial park, central building sample room, Haier Cultural Plaza, Haier University, three-dimensional library.

Haier Industrial Park

Haier Group is a national super large enterprise with diversified products, large-scale operation and international market, which was established on the basis of Qingdao refrigerator factory which was established in 1984 by introducing German Liebherr refrigerator production technology. Haier is the only household appliance brand among the first batch of ten well-known trademarks in China.

Haier Industrial Park: including industrial park, sample room of central building, Haier Cultural Plaza, Haier University and three-dimensional library

Brief introduction of the park

Haier science and Technology Museum is located in the east of Qingdao high tech park, on the beautiful shore of the Yellow Sea. It is adjacent to Shilaoren national tourist resort in the south, Qingdao International Beer City in the West and Qingdao Cultural Expo Center, with a construction area of 10000 square meters. It integrates history, culture and high technology, and complements the beautiful Haier park. With the theme of showing future social life, it has become a unique cultural and technological tourism landscape in Qingdao.

Introduction to scenic spots

Located at the junction of Haier Road and national highway 308, Qingdao Haier Industrial Park is the home of Haier Group, which is well-known at home and abroad. It is also a famous industrial tourist attraction launched by Qingdao. The predecessor of Haier Group is Qingdao refrigerator factory, which was founded in 1984. Under the leadership of famous entrepreneur Zhang Ruimin, Haier Group built a small factory with a loss of 1.57 million yuan and is on the verge of bankruptcy. After 18 years of hard work, Haier Group has built an asset of 700 million yuan with an annual output value of more than 10 billion yuan. It has 42 door categories and more than 8000 kinds of products, such as refrigerators, washing machines, air conditioners and freezers. It has 74 marketing centers at home and abroad, with an annual output value of 32 billion yuan Haier trademark has become one of the famous trademarks in China.

Haier Industrial Park takes the lead in Greening Indicators, and its planning is spacious and atmospheric. The willows and anchor boats beside Ruyi lake, the fountains and flower beds in Haier cultural square make people feel like a garden; the roads in the park are wide and straight, the workshops are generous and unified, and the discharge of "three wastes" is strictly in accordance with the national standards, which is a model for the construction of industrial parks. You can visit the group office building, product exhibition room, garden like factory and assembly line.

Group profile

Haier Industrial Park

Haier Group is a national super large enterprise with diversified products, large-scale operation and international market, which was established on the basis of Qingdao refrigerator factory which was established in 1984 by introducing German Liebherr refrigerator production technology. Haier is the only household appliance brand among the first batch of ten well-known trademarks in China.

Haier science and Technology Museum is a modern high-tech venue funded by Haier Group, which is an innovative project for Haier to repay the society. Haier science and Technology Museum was founded in 1998 and officially accepted customers on June 1, 1999. Haier science and Technology Museum is a large-scale modern exhibition hall based on enterprise culture and integrating science and technology, culture, tourism and entertainment. Haier science and Technology Museum is divided into three exhibition areas, 12 exhibition halls and 25 projects.

geographical position

Haier Industrial Park

The headquarters of Haier Group is located in Haier Industrial Park, a high-tech industrial park in the east of Qingdao. Covering an area of 800 mu, Haier Industrial Park is the largest development base of home appliances in China. Under the guidance of Zhang Ruimin's idea of creating Haier's world-famous brand, through the implementation of product management and capital operation, the group has rapidly become the first brand of Chinese household appliances with white, black and beige household appliances from a small collective factory with a deficit of 1.47 million yuan. Its products include more than 8600 varieties of 42 categories, and its sales revenue is 82.8% per year on average In 1998, the group's industrial sales revenue reached 16.2 billion yuan. In August 1997, Haier was identified by the State Economic and Trade Commission as one of China's six first batch of technological innovation pilot enterprises, focusing on supporting the impact of the world's top 500.

Development goals

Haier Industrial Park

With total assets of 6.66 billion yuan, the group has 20601 employees and more than 100 enterprises. The market share of refrigerators, freezers, air conditioners, washing machines, electric water heaters, vacuum cleaners and other products ranks first in China. In 1997, the group took the lead in launching digital color TV sets and announced its entry into the field of black home appliances. In just one year, its market share leaped to the fourth place in the same industry, showing a strong brand power.

With the strategy of "first difficult then easy", Haier has developed 49 distribution networks overseas, and its products are exported to 87 countries and regions in Europe, America, Middle East, Southeast Asia and other ten economic regions in the world. In 1998, Haier's brand export earned US $76.65 million, and its enterprises also set up factories in the Philippines, Malaysia, Indonesia, Yugoslavia and other countries, aiming at internationalization The goal of big business is to move forward.

In 1997, home appliance magazine announced that Haier, the fastest growing home appliance enterprise in the world, surpassed Ge, Siemens and other world famous brands and ranked first.

On March 25, 1998, Zhang Ruimin, President of Haier Group, was invited to the forum of Harvard University. The case of "Haier culture activating shock fish" was officially written into the textbook of Harvard University, marking that Haier has really gone to the world.

On November 30, 1998, the Financial Times reported that Haier ranked seventh among the best reputable companies in the Asia Pacific region, and it was the only Chinese enterprise to enter the top ten.

Haier is fully implementing its internationalization strategy, and its goal is to become one of the world's top 500.

Main attractions

Haier Industrial Park

Haier has formed 10 visiting spots, including Haier culture square, Haier center building sample room, Haier science and Technology Museum, Haier University, information Park, Haier stereo library, Haier color TV production line, Haier space-time flying saucer, Haier special refrigerator production line, Haier Development Zone Logistics Center and Haier commercial air conditioning production line.

Qingdao Haier Industrial Park

Including industrial park, central building sample room, Haier Cultural Plaza, Haier University, three-dimensional library

Industrial Park: Haier is the first industrial country among the top ten industrial parks in the world. Founded in 1992, it is also the headquarters building of Haier Group and the source of Haier Group's diversified and international strategy. Among them is the grand headquarters center building. It is a modern and unified factory with great industrial vitality. A busy and orderly working atmosphere. Strong corporate culture atmosphere of Haier.

Center building sample room: focus on the honor Haier Group has won over the years, and the most representative display of home appliances. It reflects the strong cultural atmosphere of Haier and the spirit of continuous progress and innovation of Haier. The essence of Haier Group is the display of samples. It's only 19 years since the birth of a single Asian four-star refrigerator. Through the research and innovation of Haier people, we have developed and produced more than 15100 varieties of representative products in 96 categories, which reflects the information transmission and innovation spirit of Haier people and the production principle of maximizing customer satisfaction.

Haier culture square: the concentrated place of Haier culture. On the square, there are master Han Meilin's Five Dragon pagoda, chessboard stone landscape embodying the idea of looking for masters in chess, Haier exploration ship full of Haier brothers' animated characters, and beautiful plastic fountain, etc., which are rippling with infinite vitality and permeated with rich Haier culture. This is the best place to take photos in Qingdao Haier park.

Haier University: Haier university is a short-term training center for Haier managers within three days, covering an area of 12000 square meters and a building area of 3600 square meters. Rixinxuan. The unique Suzhou garden architectural style and Haier culture are integrated by the golden boat, Zhiyuan Pavilion, Qushui Liuqi, Shaohai and other landscapes. Let tourists linger.

Stereoscopic warehouse: the stereoscopic warehouse in the information industry park officially opened on December 26, 1999. This warehouse is specially used to purchase high-quality parts from all over the world and transport them here for the distribution of parts on the production line of the industrial park. Large scale on-site operation can be seen on site.

Haier science and Technology Museum

Haier Industrial Park

Haier science and Technology Museum, which was officially opened in 1999, is a public welfare place built by Haier to thank the vast number of users for their great support and love. It was rated as youth science popularization education base in 2000 and AAA scenic spot by the National Tourism Administration in 2002. Covering an area of 10000 square meters, with an investment of 100 million yuan, it is divided into three exhibition areas, 12 exhibition halls, historical home appliances exhibition hall, Haier culture exhibition hall and future home appliances exhibition hall. You can learn about the development history of home appliances here. As well as a detailed history of Haier development and Haier culture, in advance to appreciate the future society, the future family, as well as the future of their own. Haier science and Technology Museum is a popular science and technology education center. A comprehensive exhibition hall integrating study and investigation.

Development Zone Industrial Park

Including Haier Development Zone Industrial Park, logistics, space-time flying saucer

Industrial Park of Haier Development Zone: the largest industrial park among Haier's top ten industrial parks in the world. Haier's positioning for it is the production base of home appliances replacement products and the comprehensive export production base of home appliances. The diversification of Haier's products and the modernization of Haier's industry are best demonstrated here. The cohesion and integration of Haier's corporate culture are fully explained here. The production projects here are

Chinese PinYin : Hai Er Gong Ye Yuan