Macy's

Macy's

Macy's is a subsidiary of United Department Store (United Department Store acquired Macy's in 1994). Macy's is a famous chain department store in America.

Macy's flagship store is located in New York City's Herold square. When Macy's opened on 7th Avenue in 1924, it was advertised as "the world's largest store". Macy's also has two national flagship stores in Union Square in San Francisco and State Street in Chicago.

development history

In 1858, Mr. Rowland Hussey Macy opened a shop named R. h. Macy Co. at the intersection of 14th Street and 6th Avenue in Manhattan, New York. From a whaler on Nantucket Island to a world-famous department store magnate, Roland Haas Macy has always been the most talked about successful example of Americans. Roland Haas Macy died in 1877. In 1893, R. h. Macy Co. was acquired by the brothers Isidor Straus and Nathan Straus. In 1902, Macy's flagship store moved to the junction of 34th Street, Broadway Street and Seventh Avenue in midtown Manhattan, and has remained so far. Macy's has become a gathering place for New Yorkers and tourists.

Macy's is a high-end department store in the United States. It mainly deals in clothing, shoes, hats and home decorations. It has won a good reputation for its high-quality service. Although the scale of the company is not very large, it has a high reputation in the United States and the world. As of September 2006, Macy's had 850 stores in the United States, becoming a real national brand. Macy's philosophy is: customers are the source of profits, employees are the key to open this source. Ranked 417 in the Fortune Global 500 in 2012.

Financial report data

On February 20, 2020, the Q4 revenue of m.us is expected to decline by 1.6% year on year, and the sales volume is expected to decline by 0.6%

Introduction to the founder

Nathan Straus was born into a Jewish family in Germany in 1848. Before finishing his primary school, he moved to the United States with his family and settled down in the south of the United States. Due to the difficulties of family life, I only finished the first grade of junior high school in the United States and had to drop out of school to make a living in society. When he was 14 years old, he came to New York from the South and worked as a child laborer in a shop.

Although Nathan Straus didn't read much, he was deeply influenced by Jewish traditional education. From his childhood, his soul had sown the seeds of life struggle. He understood that the Jewish people had been persecuted for more than 2000 years. For a long time, they had lost their homes and lived in isolation. It would be difficult for them to survive without their own skills. For this reason, Nathan Straus, like most Jews, started his own career by learning culture well and mastering technology. Strauss is not only a man with heart, but also a strong man with determination and perseverance. At the age of 14, he began to work as a child laborer in the shop. He was not afraid of hard work and inferiority. He worked hard during the day and studied culture at night.

The boss appreciated Nathan Straus Jr. very much. First, he changed from a handyman to a bookkeeper. Then he became a salesman, sales manager, and finally the manager of the company. After more than 20 years of working in various departments of the store, Nathan Straus is very familiar with the retail work of the store. At the same time, he is very familiar with the law of market development and change. In addition, he has a close relationship with various production enterprises.

Nathan Straus is an ambitious entrepreneur. After purchasing Macy's, he is determined to make Macy's a first-class department store in the United States and even in the world. He carefully studied the market development trend and worked out his own development strategy with experts. He believes that the market is still divided into two types: (1) the seller's market is the market in which the seller dominates. In areas or times where production is backward, goods are scarce in the market and demand exceeds supply. The seller does not worry about sales and the buyer does not have much choice. (2) In the buyer's market, the goods in the market are rich and colorful, the supply exceeds the demand, and the sellers compete fiercely with each other. They strive to get rid of their products, and the buyers have a wide choice. Strauss believes that the U.S. economy is developed, and the U.S. market is undoubtedly a buyer's market. That's why the saying "customer is God" is popular in the United States.

The sinking of Titanic into the Atlantic Ocean

Isidor Straus, one of the founders of Macy's department store on the Titanic, and his wife are also on board. Today, 94 years after the shipwreck, "Macy's" is still the largest department store in the world, located on Manhattan's Sixth Avenue. Strauss and his wife also brought their own more than a dozen attendants and waiters in case the ship's waiters were not enough or inconvenient. It is conceivable that they are rich and elegant. After "Titanic" hit an iceberg, Mrs. Strauss almost got on the No. 8 lifeboat, but just as she was about to step on the side, she suddenly changed her mind and came back to be with Mr. Strauss again, saying, "we have lived together for so many years, and I will go where you go!" She gave her place in the boat to a young maid and her fur coat to the maid, saying, "I can't use it anymore!" When someone asked the 67 year old Mr. Strauss, "I promise no one will object to an old man like you getting on a boat..." Strauss replied firmly, "I will never get on the lifeboat before other men." Then, holding the arm of his 63 year old wife, ADA, an old couple staggered to the rattan chair on the deck and sat down. They lived there like a pair of mandarin ducks, quietly waiting for the last moment.

characteristic

In order to make Macy's department store a great success, Nathan Straus developed a series of sales techniques. The salesmen of Macy's department store should stand in the position of customers, consider the interests of customers, introduce the benefits brought by purchasing a certain commodity, and arouse customers' interest in purchasing. So he asked Macy's salesmen to have 10 things to know about goods (commodity background information, commodity appearance, commodity composition, manufacturing process, commodity use, service and durability, commodity protection and use, price and type, company's history and policy, competitive commodities); salesmen should be good at adopting different strategies for different customers; they should have the ability to take the opportunity to recommend sales (suggest to buy related goods, suggest to buy a large number of needed goods to save time and money, suggest to buy high-grade goods, recommend the products that our company is promoting and developing, recommend substitute goods, etc., and act according to the situation); marketing should be good at exploring future customers (make use of all kinds of existing list materials, follow up the customers inquired by the company, Market Research of similar products, cooperation with salesmen in other industries, introduction of groups and friends, use of exhibition, observation and speculation, etc.).

Macy's department store has successively launched the "gift to consumers method", "prize in consumer competition method", "gift points method", "new product field performance method", "product showroom", "fashion show" and other marketing methods, which have effectively promoted the sales of various commodities.

Strauss pays special attention to the image of Macy's department store in his business. In order to establish the first-class image of Macy's commodity quality among customers, his products are marked with Macy's trademark. If customers are not satisfied with the purchase, they can refund or change it.

Related news events

Plan to invest 400 million US dollars to transform the world's largest store

In the early morning of November 2, 2011 Beijing time, Macy's department store (m) announced on Tuesday that it plans to carry out a large-scale renovation of its flagship store in Harold square in Manhattan in the next four years, including expanding the business area of the department store, which was once known as "the world's largest store", increasing luxury stores, and restoring the facade of the historic building.

The project will start in phases next spring and will be completed by the end of 2015. During this period, the mall will open normally. Messi plans to spend $400 million on it.

In March 2013, e-commerce jiapin.com, which has been engaged in luxury goods sales, announced its strategic transformation into Macy's regular price online store in China, becoming a sales channel for Macy's merchandise in China. Macy's global brands, goods, buyers, and

Chinese PinYin : Mei Xi Bai Huo