Dafen Oil Painting Village

The development of oil painting industry in Dafen Oil painting village has begun to take shape and has enjoyed a high reputation at home and abroad. Before the reform and opening up, villagers only depended on farming for a living, with an annual per capita income of less than 200 yuan. In 1989, Hong Kong painter Huang Jiang came to Dafen to rent private houses for oil painting collection and resale. At the same time, he recruited students to help him complete the orders signed with foreign businessmen, thus bringing the special industry of oil painting into Dafen Village. The system of oil painting production, acquisition and centralized export formed by Huangjiang and Huangjiang's students in Dafen Village gave birth to the rudiment of Dafen Oil painting village. As more and more painters or painters have set up camp in Dafen Village, outside Huangjiang, there are two large-scale painters specializing in oil painting acquisition and export, and a group of painters are gathered around each of them. With the continuous expansion of the scale of the village and the continuous improvement of its reputation, today's "Dafen Oil Painting Village" has been formed.

Dafen Oil Painting Village

Dafen Oil Painting Village (Dafen Village) is one of many local Hakka villages in Shenzhen

There are more than 300 indigenous villagers

.

Located in Dafen community, Buji street, Longgang District, Shenzhen City, the core area is about 0.4 square kilometers, with more than 300 original residents. Dafen Oil painting village has more than 1200 large and small galleries and stores, more than 60 well-known enterprises, and about 8000 oil painting practitioners gathered in the village, plus about 20000 practitioners in surrounding communities.

Dafen Village, known as "the first village of Chinese oil painting", is the largest production and trading base of commercial oil painting in China, as well as an important trading center of oil painting in the world. According to statistics, around 2005, 70% of the oil paintings in European and American markets came from China, and 80% of them came from Dafen. By 2017, Dafen Oil painting village had achieved a total annual output value of 4.15 billion yuan, 50% of which were sold domestically and 50% abroad.

The New York Times, BBC and financial times, Sky News, NHK and other world-renowned media have repeatedly focused on Dafen Oil painting village.

present situation

Dafen Oil painting village is located in Dafen community, Buji street, Longgang District, Shenzhen City, with a core area of about 0.4 square kilometers. Dafen Oil painting village has more than 1200 large and small galleries and stores, more than 60 well-known enterprises, and about 8000 oil painting practitioners gathered in the village, plus about 20000 practitioners in surrounding communities. These enterprises and galleries are mainly engaged in the production and trading of oil paintings and related products, as well as the production and trading of traditional Chinese cultural products such as traditional Chinese painting, calligraphy, seal cutting, embroidery and other artworks such as handicrafts and abstract art. Dafen Oil painting village is one of the first batch of national "cultural industry demonstration bases" in China and the first national "cultural industry demonstration base" in Shenzhen. It is also the founder and record holder of Shenzhen cultural fair.

Dafen Oil Painting Village, known as "the first village of Chinese oil painting", is the largest oil painting production and trading base in China, and also an important oil painting trading center in the world. According to statistics, around 2005, 70% of oil paintings in European and American markets came from China, and 80% of them came from Dafen. By 2018, Dafen Oil painting village has achieved a total annual output value of 4.55 billion yuan.

New York Times, BBC and financial times, Sky News, NHK, French TV and other well-known media all over the world have reported on Dafen Oil Painting Village for many times. On May 1, 2010, Dafen Oil Painting Village, as a case of "urban best practice area", represented Shenzhen to participate in the Shanghai World Expo. The "Dafen Lisa" art installation created by 507 painters appeared in the Expo.

course

Budding and rebirth

Dafen used to be a natural village in Buji Town, covering an area of 0.77 square kilometers. There are only 300 indigenous residents, mainly growing rice, with an annual per capita income of less than 300 yuan. In 1989, a Hong Kong painter named Huangjiang came to Dafen Village to copy, copy, purchase and sell oil paintings with the help of the low rent and labor cost at that time, which brought this special cultural industry into Dafen Village. With the continuous expansion of market demand and the improvement of Dafen Village's popularity, more and more painters, painters and painters have gathered here to make and sell large quantities of oil paintings. Dafen Village's oil painting industry has gradually formed its initial prototype.

Industrial Agglomeration

To 90 In the late S, with the increase of painting practitioners, the sales of Dafen Oil paintings began to break through the single channel of acquisition by painting merchants. Some painting merchants and painters began to rent houses in the village and set up shops to open to the public for sale, and gradually formed large professional trading markets such as Huangjiang oil painting trading square, Maoye calligraphy and painting trading square, Dafen Oil Painting trading square and Dafen Louvre Palace The field. This situation was gradually discovered and reported by the news media. From this time on, Dafen Village was named "oil painting village".

The media reports attracted the attention of local governments. Since 1998, the governments of Longgang District and Buji Town have intervened to guide the industry and transform the environment of Dafen Oil painting village. Dafen Oil painting village has gradually separated from the old appearance of the countryside and integrated modern style and artistic characteristics. After this transformation, the number of oil painting shops in Dafen Oil Painting Village increased to more than 100, and a small-scale trading market began to form.

In the development history of Dafen Oil Painting Village, it became the first and only branch venue of Shenzhen cultural fair in 2004, which is undoubtedly the most landmark event. The oil painting creation activity of 1000 people held by Dafen branch venue was recorded in the Guinness Book of records. It was on the platform of the first ICIF that the unique industrial model of Dafen Oil painting village was fully explored and reported by the media. As an industrial concept, Dafen Oil painting has been effectively enlarged and radiated since then. For a short time, the media and tourists came in droves, and the reputation of Dafen Oil Painting Village increased rapidly.

Government boost

In 2004, Longgang District established a management office in Dafen Oil Painting Village, which is specially responsible for the planning guidance, service management, publicity and promotion, reception and exchange of the park. After that, Dafen Art Industry Association, Dafen Artists Association and painters' mobile party and League branch were established to provide better services for the industry and employees.

In 2007, the municipal and district governments invested in the construction of Dafen Art Museum and Dafen Oil painting village

Housing. Among them, Dafen Art Museum covers an area of 11000 square meters, with a construction area of 16800 square meters, becoming the first supporting Art Museum in the National Art Industrial Park; there are 268 sets of talent housing, which alleviates the housing problem of Dafen Oil Painting Village art workers to a certain extent.

In May 2013, with the strong support of Shenzhen human resources and Social Security Bureau, Dafen Oil Painting Village took the lead in the national painting vocational skills competition. The winners in the competition enjoyed the corresponding Shenzhen talent introduction policy. As the first preferential policy for art talents in China, it will be more convenient and perfect to meet the needs of the city's art workers, including Dafen.

Over the years, Longgang District government has actively organized and encouraged Dafen enterprises to "go global", and strengthened exchanges and communication with domestic and foreign markets by participating in professional exhibitions and exhibitions, so as to further promote the brand of Dafen. During the new year of 2015, with the strong support of Longgang District government, Dafen Oil Painting Village landed in the United States as a collective brand for the first time, and flourished at the "world Lantern Carnival" exhibition in Sacramento, California.

Colorful butterfly

Since 2012, Longgang District, together with China Artists Association, has held the national (Dafen) young and middle-aged oil painting exhibition every year, providing a high-level exchange platform for Dafen's original creation, and injecting strong original power into Dafen's industrial transformation and upgrading. In January 2017, the fifth national (Dafen) young and middle-aged oil painting exhibition and national young and middle-aged oil painting exhibition were held in the China Art Museum, focusing on the outstanding works in the past five years and the selected works in the fifth oil painting exhibition. In 2018, Dafen will usher in another international high-end painting exhibition brand - Shenzhen Dafen international oil painting Biennale. Artists from all over the world will gather in Shenzhen, and Dafen will become a truly international art city.

With the vigorous development of the original force, an increasingly large group of Dafen original painters has attracted more and more attention. According to statistics, Dafen has gathered nearly 300 original artists, including 34 members of China Artists Association, 76 Members of Provincial Artists Association, and more than 150 members of municipal Artists Association. In the domestic heavyweight exhibitions, Dafen began to appear more and more frequently. In the past five years alone, more than 100 works of Dafen's original artists have been selected into national and provincial art exhibitions.

In addition to the growing power of originality, Dafen painters also actively join hands with mobile Internet to seek transformation. In 2018, Alibaba 1688 and Dafen Oil Painting Village launched online and offline in-depth joint action. "Internet plus" mode boosts industrial innovation, and the industry mode of Dafen is changing to full scale development under the Internet and online. Nowadays, a series of e-commerce

Chinese PinYin : Da Fen You Hua Cun