Shen Hong

Shen Hong

Shen Hong, female, Hui nationality, was born in 1965 in Jiangsu Province. She has a doctor's degree. She is currently a lecturer in Advertising Department of School of Journalism and communication of Central University for nationalities, a master's supervisor in journalism and communication, and a researcher in New Media Research Center.

Character experience

Educational experience

From July 2011 to now, Professor of School of literature, journalism and communication, CENTRAL UNIVERSITY FOR NATIONALITIES from September 2007 to June 2011, studied for a doctor's degree in communication in school of Journalism and communication, Peking University from June 2011, obtained a doctor's degree in communication from September 2001 to now, visiting professor and master's supervisor of School of Journalism and communication, Peking University from November 2001 to December 2009, Beijing Heli Sunshine advertising company Vice president and Executive Creative Director from August 2000 to October 2001, creative director of JWT international advertising from May 1996 to August 2000, creative supervisor of Jingxin international advertising from May 1994 to April 1996, senior creative copywriter of Hengmei international advertising from July 1992 to April 1994, creative copywriter of Shengshi Great Wall International advertising from September 1989 to July 1992, studied in Philosophy Department of Tianjin Nankai University From September 1980 to July 1983, he studied in English Department of Nanjing Normal University

Academic part time job

Standing member of Academic Committee of China Advertising Association, chief brand officer of Beijing Youpeng Pule Media Co., Ltd., researcher of new media marketing and communication research center of Peking University, master supervisor of communication major of Peking University, academic supervisor of MBA College of Communication University of China, first brand consultant of phoenix new media, marketing Consultant of Advertising Department of CCTV, Internet portals such as Baidu, Tencent and NetEase Marketing communication consultant from March to October 2010, IMC integrated marketing communication visiting scholar of Medill college, Northwestern University, followed IMC founder Professor don Schultz to study the development of IMC and Internet several times of Effie international advertising effectiveness award, China Great Wall International Advertising Creativity Award, times Chinese advertising golden image award, golden calf award, China automobile advertising award, China online marketing communication award , golden mouse network marketing competition, Huxiao classic marketing communication award, college award of China University Student Advertising Art Festival, national university student advertising art competition, etc

Academic works

Preside over and participate in scientific research projects:

research on new media marketing communication and creativity, research project of School of Journalism and communication, Peking University, since February 2008, main participants, responsible for project research, research on China's rural media habits, research project of School of Journalism and communication, Peking University, 2009.5-2011.3 responsible for subproject research, research on digital life of post-90s college students, CMI Campus Marketing Research Institute, 2011.7-2013.12 general director, mutual assistance Research on the value of online media, baidu Research Institute, 2012.3-12 ﹣ organization and main participants, digital life and creative communication of ethnic college students, 985 project of Journalism and communication of Central University for nationalities, 2012-2014, responsible person

Representative academic achievements

paper: 1. Research on cluster analysis and advertising tendency of post-90s College Students -- Taking post-90s college students in China's second tier cities as an example 2. "Industrial engine" or "enclosure movement" in 2013 relevant thoughts on the development of China's cultural and creative industrial parks 3. Origin of "synergy" -- on the theoretical basis of "collaborative creativity" Yuan, November 2013, Wuhan University Press, Research Report on China's media development in 2013, theses Collection 4, on three forms of media communication of digital marketing, comparative study on the life style of Han Minority College Students in modern communication No. 9, 2013, and Guizhou Social Sciences No. 12, 2013, monograph: creative course of Advertising Copywriting, independent author, published by Peking University Advertising copywriter (Advertiser) (national advertising professional and technical personnel occupation level examination reference materials), one of the chief editors, China Industrial and commercial publishing house, January 2011, creative communication management: marketing revolution in the digital era, second author, machinery industry publishing house, January 2012, digital life of post-90s, first editor, machinery industry publishing house, July 2012, Chuang Italian communication management: the marketing revolution in the digital age, second author, October 2012, Taiwan edition, rolling stone cultural communication company collaboration and interaction -- Research on network marketing creative communication service mode, independent author, November 2013, Central University for Nationalities Press post-90s in mobile, first author, machinery industry press, June 2014 rebuilding consumer brand relationship, first translator , China Machine Press, February 2015 multi ethnic post-90s media ecology, independent author, China Machine Press, January 2017

Honors

In 2017, he won the first prize of the university level teaching achievement award tutored students to participate in the advertising competition, guided students' homework and won national advertising awards won the "outstanding contribution award for the 30th anniversary of the development of Beijing advertising industry" issued by Beijing Advertising Association won the "outstanding instructor Award" issued by college award won the "outstanding contribution person of advertising art education" issued by China Higher Education Association 100 The content of Du encyclopedia is shared by netizens. If you find that your data content is inaccurate or incomplete, you are welcome to use my data service (free) to participate in the correction. Go to > > now

Chinese PinYin : Shen Hong