Wu Xiangdong

Wu Xiangdong

Wu Xiangdong, born in July 1967, is a double Bachelor of engineering mechanics in the Department of building management engineering and engineering mechanics in the Department of civil engineering of Tsinghua University, a master of municipal engineering in the Department of civil engineering of Tsinghua University, and a master of business administration in the University of San Francisco. He is now the co chairman, CEO and President of Huaxia happiness foundation Co., Ltd.

On July 15, 2020, it was listed as "interface news 2020 top 50 of the best professional managers of China's listed companies".

Character experience

He joined China Resources (Group) Co., Ltd. in 1993 and successively held the positions of executive deputy general manager, managing director and chairman of the board of directors of China Resources Land Co., Ltd.

He joined Huaxia happiness in February 2019 and is now the co chairman, CEO and President of Huaxia happiness foundation Co., Ltd.

In September 2019, he served as an independent non-executive director of Sun Hung Kai Real Estate Development Co., Ltd.

Hold a post

Assistant General Manager of China Resources (Group) Co., Ltd. and director of China Resources Land Co., Ltd.

On December 5, 2018, confirmed by multiple sources, Wu Xiangdong, the "leader" of China Resources Land, a central enterprise, confirmed to join Huaxia happiness. His new position is vice chairman of Huaxia happiness. The appointment will be made in the near future.

According to the announcement on the evening of February 12, 2019, Wu Xiangdong resigned as executive director of the company due to his personal career development plan from February 12.

Character activities

On July 26, 2014, China Resources Land's commercial real estate strategy and Shenzhen regional product conference was held ceremoniously. As the chairman of the board of directors of China Resources Land, Wu Xiangdong said in his welcome speech that China Resources Land started from the youngest city in China. After ten years of innovation, it has established a Vientiane City in many cities across the country. It interprets the best life in the contemporary era with "brand, quality and taste". China Resources Land has always insisted on "aligning the good life with the times" and will do its best in the future The city provides more colorful life possibilities and makes the city more attractive.

On December 18, 2018, Wu Xiangdong, then assistant general manager of China Resources Group and executive director of China Resources Land, attended and delivered a speech at the full completion ceremony of China Resources Shenzhen Bay.

On April 26, 2020, Huaxia happiness held an online performance exchange meeting. Wu Xiangdong, CO chairman, Chief Executive Officer (CEO) and President, attended the meeting. As the "spokesperson" of commercial real estate business, Huaxia happiness answered questions to investors on behalf of Huaxia happiness for the first time.

Character contribution

Taking charge of China Resources Land to create three city benchmark

Wu Xiangdong, who has passed the year of destiny, has dedicated his best 25 years of youth to China Resources.

In 1993, Wu Xiangdong graduated from Tsinghua University and joined China Resources Group. In 2000, he was ordered to set up China Resources (Shenzhen) Co., Ltd. In 2002, at the age of 35, Wu Xiangdong took charge of the largest comprehensive commercial real estate project in Shenzhen at that time, the Vientiane city. This landmark project made him famous and laid the foundation for him in China Resources.

In 2002, the foundation of China Resources Center Vientiane city was laid in Luohu, Shenzhen. This commercial complex project, with a construction area of 550000 square meters and a cost of 4 billion yuan, included "shopping center + office building + high-end residence + high-end hotel", was "unprecedented" in Shenzhen at that time. Due to the large investment, high risk and slow recovery cycle, there has been a huge controversy within China Resources over the project. However, Wu Xiangdong, who was in front of all the directors of China Resources at a budget meeting, said: "if Vientiane city is not completed and opened on time, or does not achieve the budget performance, we will never see each other again."

This "military order" marks his style of doing things.

A year later, Vientiane city was unveiled as scheduled. In the first year, we will make profits. No matter the rental rate, turnover, rental income, profit and rate of return, we will exceed the original plan.

Wu Xiangdong's second benchmark is the old reform project of China Resources Dachong - China Resources City. The project covers an area of 684000 square meters, including a 300 meter high landmark office building and affiliated office building, a five-star hotel, two four-star hotels, a 180000 square meter shopping mall and a 2.28 million square meter residential building, with a total construction area of nearly 3 million square meters. From the start of construction at the end of 2011 to the completion of phase I at the end of 2014, Wu Xiangdong has built the first old "aircraft carrier" project in Shenzhen and even the whole Guangdong Province in only three years.

The Shenzhen Bay International Business Center is Wu Xiangdong's masterpiece and his "Pro son" project in the last 10 years of China Resources. In December 2008, taking the opportunity of the Shenzhen Universiade, China Resources won the Shenzhen Bay project plot and was responsible for the construction and operation of the Shenzhen Bay Sports Center. In 2011, the "spring cocoon" Shenzhen Bay Sports Center was built, and it was profitable in less than a year. Then, based on the sports center, the construction of the second phase of Shenzhen Bay Complex began. Until the opening ceremony of Shenzhen Bay Vientiane City on December 18, 2018, the "spring bamboo" China Resources building was officially completed and put into use. It took ten years for the Shenzhen Bay International Business Center, a landmark project, to take shape.

A media report said: "China Resources Shenzhen Bay is like a colorful picture. This is a super city complex, covering an area of 1.2 million square meters

The success of the three major commercial real estate projects of China Resources Center Vientiane City, China Resources City and Shenzhen Bay International Business Center has made Wu Xiangdong "the God" in China Resources. His advanced development and operation concept and international first-class standards are also sought after as the standard in the whole commercial real estate circle. Even now, many years later, these three benchmark projects are still important pillars of China Resources Land's revenue.

Innovation, radicalism and decisiveness are the early impressions Wu Xiangdong left to the employees of China Resources Land. Since then, Wu Xiangdong has always been the Spiritual Banner of China Resources Land. It can be said that without Wu Xiangdong, there would be no China Resources Land today. He not only injected commercial real estate gene into China Resources, helped it establish the business model of "residential development + holding property + value-added services", but also established the leading position of China Resources Land as the leader of commercial real estate.

Join Huaxia happy "three new" and "six good" to lead the new industry standard

After 25 years at the helm of the state-owned real estate giant, Wu Xiangdong, the soul of China Resources Land, chose to turn around suddenly and tie his next stop in his career to Huaxia happiness, the leading private enterprise in the industry.

On the evening of February 19, 2019, Huaxia Xingfu (600430. SH) announced the joining of Wu Xiangdong as CEO and president.

On April 26, 2020, Wu Xiangdong, who participated in the annual press conference for the first time, said at the annual performance presentation meeting of Huaxia happiness in 2019, "Huaxia happiness will adopt a new mode in new areas and regions under the guidance and requirements of the new strategy, and comprehensively cover eight cities, including Beijing, Shanghai, Shenzhen, Nanjing, Hangzhou, Guangzhou, Wuhan and Chengdu." When talking about how to look at the current situation and opportunities of commercial real estate, Wu Xiangdong said: "although there are a large number of commercial real estate, there are few good ones. This is the problem and the opportunity. So the direction of Chinese happiness is "good", good city, good location, good conditions, good products, good service and good return. "

People's point of view

Behind the rapid expansion of the scale and constantly rich business, there are always two core is always unchanged: one is "city", the other is "people".

In the eyes of some real estate developers, there is only the house itself, ignoring the city and people, blindly pursuing the speed of building houses, and finally becoming a puppet of scale. This is putting the cart before the horse. The house is not the main body of the real estate, but the material container. The life carried in the house and the city composed of the house are the subjects we care about.

We have the responsibility to be the provider of good house, good environment, good content and good service. This requires us to always adhere to the people-oriented, close to demand, bold layout potential industries, and constantly explore innovative models to become a supplier of a better life.

As a model player in this industry, we should be responsible for the systematic health of this market, for every product and every customer, and personally promote the sustainable development of the real estate industry. Through high-quality products and services, in the hearts of customers to shape brand value. This is a corporate responsibility and the key to long-term success.

The direction of SOE reform: market + people oriented

The main direction of China Resources' future reform and development is to firmly grasp the nose of "marketization": market-oriented business development, market-oriented operation mechanism, market-oriented evaluation standard, market-oriented employment orientation and market-oriented return system.

Under the most important principle of "marketization", we should firmly grasp the very important grasp of "people-oriented". To be specific, first, we should advocate "being kind to others", or "being kind to others with principles", that is, we should be strict with managers, be good to middle and grass-roots employees, be strict in work, be enthusiastic in thought and life; second, we should find the right direction in selecting, employing and managing people, make great efforts, and spare no effort, especially in evaluation and encouragement In terms of encouragement, restriction, rewards and punishments, we should be in line with the world-class enterprises. We should be open, transparent, fair and just. No matter men and women, old and young, or high or low positions, everyone can perform their own duties, take their own responsibilities, do their best, and do their best, so as to create an invincible competitiveness and vitality.

Of course, we know that

Chinese PinYin : Wu Xiang Dong