Zhao Jia
Zhao Jia
Zhao Jia participated in the data part to improve the details
Zhao Jia, female, born in Sichuan, graduated from Sichuan University with a Bachelor of Science in computer application and a master of EMBA in CEIBS. She is now the general manager of 17173 media group.
In 2006, he joined Sohu game business unit (Changyou predecessor), and successively served as media director and business director. He has been responsible for many kinds of game marketing, game agent introduction, team investment, etc., including Tianlong Babu. Changyou became president of Shanghai Ice Games in 2011 after its acquisition of Shanghai Ice Games. At the end of December 2011, he was transferred to 17173 as the general manager and launched the mobile game website and overseas station
Zhao Jia has more than ten years of practical and management experience in the field of online games. He is the first professional engaged in online game marketing and management in China. Successfully operated the marketing promotion of many kinds of games including "Tianlong Babu". At the same time, in the field of game introduction, team investment and M & A, there are also rich actual combat and resource accumulation. Since becoming general manager of 17173, he has been committed to the development and layout of game media platform and Internet platform applications, and has his own unique opinions on Internet related strategies. At present, 17173 still maintains good user scale and profitability. With years of hard work and investment in 17173 platform, Ms. Zhao Jia won the award of "leader of game media charm in China's Internet 20 years" at the special activity of China Internet 20th anniversary held by Internet Weekly in 2018, and the award of "leader of game innovation in 2018" was awarded by Internet Conference Economic Forum. In addition, she was awarded the title of "content innovation leader of the year" in the "golden Wu Award - mobile advertising creativity Festival" in 2018. 2018 is not only a year of 17173's rapid business expansion and exponential growth in the number of users, but also a year of great personal achievements for general manager Zhao Jia.
work experience
In December 2011, he became the general manager of 17173 media group;
In 2011, he served as the president of Changyou's Shanghai Ice Games;
In 2006, he joined Sohu game business department (the predecessor of Sohu Changyou), and successively served as marketing director and business director.
In 2004, he worked as CTO assistant and PR Manager of Beijing Jinshan software.
Milestone event
In 2018, join hands with golden reward to create a "stream" of cross-border creativity.
On October 17, 2018, jintoushang International Creative Festival will join hands with 17173 to hold a "game + game cross border summit" with the theme of "flow". This is the first time that jintoushang has cooperated with the vertical field of games to discuss the common consumption trends of new generation users in the fields of games, entertainment, mass consumption, etc. game and CMO in the field of traditional brands share their insights and marketing methods And brand cross-border cooperation.
In 2017, we will complete the transformation road of 17173 media return. With the rise of we media, the efficiency of portal mode in product form and content organization is reduced, and the trend of mobile / fragmented / personalized reading habits of users is increasingly obvious. In order to ensure 17173's continuous leading edge in the field of game vertical media, Zhao Jia thoroughly rectified the original media group business and company structure; on the basis of the original online media reorganization ability, he launched a brand-new original column we media brand "game big bang", which contains very targeted and characteristic original graphic / video columns with poor style New competitive advantages have been established in terms of alienation, hot spot, viewpoint and depth.
In 2016, we launched VR channel in the field of VR & ar
In 2015, 17173 won a number of media awards, successfully held the "17173 game Festival" and released the "game list" with authoritative influence in the industry. It has become the first strategic cooperation media of GDC in the global game developers conference, the most professional game exhibition in the world, and the only official cooperation Chinese game media of E3 in the United States.
From 2013 to 2014, we built 17173 media platform and media group with matrix resource structure. In 2013, the overall game industry entered a period of rapid development of mobility and fragmentation. Media users have already entered the era of Web2.0 from one-way reading experience. Zhao Jia realized that the game media will enter the stage of personalized customization and resource integration around the needs of players. The game types and audience will be more subdivided, and the reading scene will be more three-dimensional.
In 2013, the brand new logo of 17173 was replaced, marking that 17173 set sail again and set up a new brand concept. With the concept of happiness and sharing, 17173 leaps from the portal station to an open and inclusive entertainment platform. Through the mobility of the media platform, it promotes the comprehensive improvement of service and maximizes the transmission of the happiness of the game.
He served as general manager in 17173.
Career wise
As a media, the most core thing comes from its own content. The satisfaction of content quality to users' needs is always the foundation of a media.
If you want to stand at the top of the industry, you will never follow other companies, but follow users and customize content around users
The overall market of the game industry has entered a period of explosive iterations and heavy vertical users. The only way to obtain users' time is to return to users' value and create products and services that are really valuable to users.
The industry presents the characteristics of elitism, products and services will tend to the extreme, content and marketing will tend to be more deeply influenced by users' minds and highly effective, and service users will enjoy the game better.
Realizing n to N + 1 with Entrepreneurship
All marketing decisions are based on the in-depth understanding and research of users, otherwise everything is playing hooligans.
Strategic thinking
Establish 17173 media group
17173 media group is composed of 17173 network, mobile game network, page game network and 2p European and American game station. Different from other media, several game media under 17173 media group are independent, using independent domain name and logo, and the operation team is professional and independent. Different media serve different players, and it is convenient for players to choose the games they are interested in. The establishment of 17173 media group has strategic significance for the long-term development of 17173, and will also have a far-reaching impact on the development of China's game industry. This is also a major achievement made by Zhao Jia since he succeeded to 17173 General Manager - 17173 media group.
Build 17173 media platform
While other game websites are still doing "end game", "page game" and "hand game" channels, 17173's media group has integrated the whole game vertical industry. In addition to the parent website 17173, the media group composed of pager, mobile game and 2p European and American game stations has been officially launched. Different games for different and independent media sites. While others are still making channels for mobile games and web games, 17173 mobile platform customized app has landed in the app store. From MMORPG to webgame to mobile games, from PC to mobile, from China to overseas, the coverage of 17173 has been expanding, and a "comprehensive service" media battle has begun.
Zhao Jia said: in 2013, 17173 took happiness and sharing as the concept, leaped from the portal station to an open and inclusive entertainment platform: launched a number of mobile products to enable users to fully participate in the interactive experience and information sharing of the website through simple and portable mobile intelligent terminals; expanded several business lines to meet users' needs more comprehensively. 17173 is striving to realize the mobile media platform, promote the comprehensive improvement of service, and maximize the transmission of happiness.
Replacement of 17173 brand new logo
Zhao Jia said: 17173 has witnessed the vigorous development of China's game industry with the growth of players for 12 years. The replacement of the new logo marks that 17173 will set sail again and establish a new brand concept. 17173 will make a new leap in 2013, from a portal station to an open and inclusive entertainment platform based on the concept of happiness and sharing. 17173 is striving to realize the mobile media platform, promote the comprehensive improvement of services, and maximize the transmission of happiness.
Happy spokesperson
Reporter: as a post-80s manager, how do you get along with your employees?
Zhao Jia: I also start from the grassroots and understand my friends better. I always advocate the idea of happy work. So I try my best to make our working environment more relaxed and the company atmosphere more harmonious. Most of the post-80s in our company are more imaginative, innovative and passionate. I will respect their suggestions and ideas when working. The best time in the company is that whenever there is any achievement in the company, I will buy a lot of snacks and chat with you about work and life.
Reporter: a friend of mine once told me something interesting about you. Can you share some interesting things that happened to you after you entered the game industry?
Zhao Jia: it was my first time to join ChinaJoy shortly after I joined the work. During that time, I worked very hard and could only sleep for four hours every day. When everything was well coordinated on the day of the activity, I was very tired. It's like finding a place to sleep as soon as possible. After looking for a long time, I found that there was a paper box in the background that I could lean on, but it was uncomfortable, so I went into the paper box and fell asleep. Equal activity knot
Chinese PinYin : Zhao Jia
Zhao Jia
