Wang Xingyuan

Wang Xingyuan

Wang Xingyuan, male

He is the director and professor of the Institute of computer application, College of telecommunications, Dalian University of technology. He is an excellent talent in Liaoning Province and an excellent expert in Dalian city.

Professor of School of management, Shandong University, deputy director of Academic Committee, director of Department of marketing, director of Institute of management science, doctoral supervisor.

brief introduction

1. Wang Xingyuan, male, director and professor of Computer Application Research Institute, Department of telecommunications, Dalian University of technology, doctoral supervisor, excellent talents from universities in Liaoning Province, excellent experts in Dalian city. His main research directions are biomedical information processing, chaotic cryptography, computer graphics, image processing, chaos control, synchronization and its application in secure communication, complex network theory and application, cloud computing Computing, big data. for more details, please refer to the official website of Dalian University of technology. Wang Xingyuan, male, Professor of School of management, Shandong University, deputy director of Academic Committee, director of Department of marketing, director of Institute of management science and doctoral supervisor. the main research directions are enterprise and regional development strategic planning, brand planning and marketing management, management system design, technological innovation and entrepreneurship management, etc.

Social Appointments

He is vice president of Jinan Enterprise Federation, expert of planning expert committee of China productivity society, executive director of Shandong Economic Management Association, and volunteer youth entrepreneurship tutor of Shandong Province. He has long served as strategy and brand management consultant of many large and famous enterprise groups, engaged in enterprise system management, enterprise strategic management, marketing, technological innovation and entrepreneurship management, and regional development strategy And other fields of teaching and research and enterprise consulting work. He presided over the National Natural Science Foundation Project "theory and case study on famous brand creation and development and strategic management" (awarded as excellent achievement by NSFC), "theory and Empirical Application Research on high tech brand creation and sustainable growth"; National Soft Science Program project "Research on innovation system of promoting high tech Industrial cluster", "strategy and image of Chinese famous brand products" And presided over a number of major economic and management research projects of provincial soft science and social science planning. Five times won the provincial and ministerial government awards. More than 100 papers have been published in China's industrial economy, theory and practice of systems engineering, Nankai management review, China soft science, economic management and other journals, many of which have been included in EI and ISTP, and reprinted by the National People's Congress for many times. engaged in teaching, scientific research and enterprise consulting in the fields of enterprise strategic management, marketing, innovation and entrepreneurship management, enterprise system management and regional development strategy for a long time. Presided over the National Natural Science Foundation Project "theory and case study on famous brand creation and development and strategic management (No. 79600013)" (the project was rated as excellent achievement by the National Natural Science Foundation of China), National Natural Science Foundation Project "theory and Empirical Application Research on high tech brand creation and sustainable growth (No. 70372015)", National Soft Science Program project "Research on promoting the innovation system of high-tech industrial clusters", the National Soft Science Program "Research on the image strategy and image recognition elements of China's famous brand products", participated in and completed the National Social Science Foundation Project "nonlinear economics and chaos", and presided over a number of major economic management research projects of provincial soft science and social science planning. More than 100 academic works have been published in China's industrial economy, theory and practice of systems engineering, Journal of management engineering, Nankai management review, Journal of systems sensing and electronics, China soft science and other journals. Four of them have been included in the US EI. The research projects have won five provincial and ministerial government awards and have been invited to participate in many times International academic exchange activities and lectures. The consultation work in enterprise strategic planning, brand management, enterprise system management and regional economic development strategy has produced great social and economic benefits. guided the "Challenge Cup" business plan competition for many times, including one national gold award, two silver awards and one bronze award.

Research interests

Marketing, enterprise strategic management, innovation and entrepreneurship management, regional economic development strategy, etc

research project

1. Brand ecosystem analysis theory and management strategy, Second prize of 2009 Shandong social science outstanding achievement award (1 place) < br > 2. Research on multi index system information synthesis, screening and modeling; second prize of 1999 China Aviation Industry Corporation Science and Technology Progress Award (3 places) < br > 3. Research on the implementation of famous brand strategy to form Shandong industrial advantages; third prize of 2001 Shandong social science outstanding achievement award (1 place) < br > 4 The third prize of Shandong Province Science and technology progress in 2002 (1 place) < br > 5. Land price evaluation and urban land efficiency evaluation and land price forecast in Feicheng City, Shandong Province; the second prize of science and technology progress award of state land administration in 1995 (1 place) < br > 6. Research on the optimization of the relationship between technology structure and industrial structure in Shandong Province; the third prize of Shandong Province Science and Technology Progress Award in 1997 Third prize of science and technology progress award of eastern province (1 person) < br > 7. Market development and management of enterprises under monopoly system, first prize of 11th National Enterprise Management Modernization Innovation Achievement Award, 2004 (4 persons) < br > 8. National Natural Science Foundation project, theoretical methods and cases of famous brand product creation and development and strategic management, concluded in 2000; < br > 9. National Natural Science Foundation of China Project, high-tech brand building and sustainable growth theory and empirical application research, 2007 conclusion < br > 10, National Soft Science Program project, China famous brand product image strategy and product image identification elements research.. passed the appraisal in 2004. < br > 11, National Soft Science Program project, research on promoting innovation system of high-tech industrial cluster, National Soft Science Program project, 2009 Passed the appraisal in 2004. < br > 12. Shandong Province soft science plan project, research on the informatization strategy and implementation strategy of science and technology-based small and medium-sized enterprises; passed Shandong provincial appraisal (1 place) in 2004. < br > 13. Shandong Province soft science plan project, forming the countermeasure research of high-tech industrial chain with Shandong characteristics; passed Shandong provincial appraisal (1 place) in 2007 Shandong Province soft science program, Shandong Province tourism brand strategy research, passed Shandong provincial appraisal in 2009 (1) < br > 15. Shandong Province soft science program, Shandong Province tourism brand strategy research, passed Shandong Provincial Science and Technology Department appraisal in 2010.
16. National Social Science Foundation of China, nonlinear economics and chaos, 1994.
17. National Social Science Foundation of China, quality competition theory and empirical research based on Supply Chain Collaboration (participated) < br > now presides over the project: < br > 1. National Natural Science Foundation of China, brand management theory and empirical research based on Ecological metaphor; < br > 2. National Soft Science Program, interdisciplinary innovation organization management mechanism and cases Research, < br > 3, Shandong social science planning project, Qilu cultural brand building strategy research < br > 4, National Science and technology special sub topic, management innovation case base construction and analysis < br > 5, Shandong education reform key projects, exploration and practice of entrepreneurship education in Colleges and Universities Based on multi platform linkage,

Award winning projects

1. Theoretical methods and case studies on the creation and development of famous brand products and their strategic management. National Natural Science Foundation project. Concluded in 2000. Evaluated as excellent achievement by NSFC in 2001. < br > 2. Research on the theory and empirical application of high-tech brand creation and sustainable growth, National Natural Science Foundation project, concluded in 2007, first prize of Shandong soft science excellent achievement award in 2008.
3. Multi index system information synthesis, screening and modeling research. The second prize of science and technology progress award of China Aviation Industry Corporation in 1999 (provincial and ministerial level science and technology progress award, third place). < br > 4. Research on the implementation of famous brand strategy and the formation of Shandong industrial advantages. Shandong social philosophy ninth five year plan project. The third prize of Shandong social science outstanding achievements in 2001 < br > 5 Jinan Industrial product structure upgrading research. 01 provincial appraisal. 2002 Shandong Province Science and technology progress third prize. < br > 6. China famous brand product image strategy and product image identification elements research. National Soft Science Program project. Passed the appraisal in 2004. < br > 7. Science and technology small and medium-sized enterprise information strategy and implementation strategy research, passed the Shandong provincial appraisal in 2004 In 2007, it was appraised at the provincial level and won the second prize of Shandong soft science excellent achievements.
9. Industrial engineering and management innovation in the new century, won the first prize of Shandong soft science outstanding achievements in 2009.

Chinese PinYin : Wang Xing Yuan