Wang Guanxiong

Wang Guanxiong

Wang Guanxiong was born in 1977 in Xi'an, Shaanxi Province. It is the traditional enterprise Internet plus real war school transformation coach, the father of the heavy innovation theory, the promoter of the entrance, and the music group consultant. Professional managers, field marketing veterans, well-known opinion leaders. He has participated in and presided over the IPO process of technology companies for four times.

Character experience

Transformation coach, father of innovation theory, initiator of entrance meeting, practical school, IPO first person (4 times), China's top ten we media

his professional experience spans the main fields of Internet, and he has served as Alibaba Software Marketing Director (e-commerce), Wanda e-commerce CMO (o2o), Qihoo 360 Consultant (network software), Sogou Marketing Director (search), and langang vice president (game). as a veteran who has witnessed the growth of many Internet giants, he has participated in many influential events: the 3Q war, Sogou's "three-stage rocket model", the joint venture between Wanda and Tencent Baidu, and the marketing record of Tuman circle of friends. He has participated in IPO and public relations for more than four famous technology consulting companies. In 2015, he was appointed by the Shanghai Internet Specialized Committee as an expert group and was specially appointed by the Shenzhen color life service group (Hong Kong listed companies) as the Internet plus consultant. Wang Guanxiong, a famous Internet observer and opinion leader, is a world-class media writer such as the financial times, the New York Times and Forbes. He is also a special guest of CCTV's dialogue and other programs. Wang Guanxiong gives lectures in President classes of Peking University and Shanghai Jiaotong University all the year round, and has done training in famous enterprises such as China Mobile and L'Oreal. He is known as "one of the most practical and grounded Internet courses I've ever heard.". In addition to the "innovation oriented" trump course, the company has also developed high-quality training products such as Internet thinking pyramid, strategic top-level design, win in product manager, micro business practice, o2o system rapid construction, corporate culture and post-90s management, crisis public relations and market value management, social marketing and powder economy. in 2014, he delivered a keynote speech at the "first finance and economics annual meeting" and led the Chinese entrepreneur group to study in Silicon Valley as a leader. To provide diagnosis and consultation to a number of well-known enterprises in the form of "reinventing the new private board of directors".

Proposer of innovation theory and initiator of entrance meeting

Wang Guanxiong has systematically studied the transformation of traditional enterprises such as HUAWEI, Haier and Wanda. Combined with years of experience in actual operations, the traditional enterprise Internet plus transformation can not blindly copy the Internet mode. The Internet plus transformation of traditional enterprises needs to be re innovative. It is necessary to formulate a closed-loop strategy of heavy vertical, ecological organization guarantee of heavy competition, and break the situation with potential energy marketing of heavy participation, so as to create entrance level products of heavy connection. Wang Guanxiong believes that traditional enterprises should carry out Internet plus transformation, and entrance is the most heavily connected product and service between enterprises and users. With entrance, the whole ecosystem can be built. It is the most important task of enterprise transformation to create entry-level products. In the era of Internet plus transition, entrance is the foundation of all business models. The entrance is the flow, the user, and the starting point of all business models. Entrance is the key to Internet plus transformation. on October 24, 2015, in Beijing Huateng Meiju Hotel, the first open class was held at the entrance meeting. Transformation coach Wang Guanxiong, senior vice president Peng gang of LETV, senior vice president Wang Huiwen of meituan, and CEO Lu Wenyong of e-bag washing attended the meeting and made wonderful entrance theory sharing. At the same time, at the scene of the conference, the entrance will be announced. The entrance community is a communication and creation of entrance level products, and Internet plus transformation. It has been recognized by top management of traditional enterprises since its establishment. clear strategic thinking and practical guidance. Emphasize to do big sale, technique is strong, often have new idea. Rich experience in competitive strategy, product marketing, event marketing and value construction.

Personal achievement

1. [China must continue to integrate into the world] one hundred years ago, Liang Qichao, the most influential intellectual in modern China, once worried that "the Chinese people can't become world people.". One hundred years later, the curse is still a deep worry in history. Irrational business environment and antagonistic public opinion field are becoming China's "negative assets" towards the world. A country that does not want globalization will not be accepted by the world. Reform and opening up is nothing more than a return to global general knowledge that attaches importance to people's livelihood, protects private rights, respects human nature and reveres law. 2. "Adopted children, young garbage collectors, addicted hippies, complacent pioneers, defeated by opponents, driven by subordinates, return of the king, invasion like fire, popular praise, death at the peak... And the disintegration of the Kingdom after death." This is the life that Steve Jobs wrote like a creator. There is no religion in the world of science and technology. 3. [secrets of Chinese style public relations] 1. PR is becoming more and more important, winning at a specific moment. 2. Not helping the business is superficial. 3. Internal communication is more important than external public relations. 4. Public relations market has always been inseparable, with SEO and cultural construction. 5. Product marketing is indispensable. 6. The spiritual core should advance and retreat together with the company! 4. [rather than opportunism waiting for the draught, it's better to go to the ground to do the entrance]. The Internet plus transformation of traditional enterprises needs to be reinvent. It is necessary to formulate a closed-loop strategy of heavy vertical, ecological organization guarantee of heavy competition, and break the situation with potential energy marketing of heavy participation, so as to create entrance level products of heavy connection. In the era of Internet plus transition, entrance is the foundation of all business models. The entrance is the flow, the user, and the starting point of all business models. Entrance is the key to Internet plus transformation.

Chinese PinYin : Wang Guan Xiong