excellent
Amazon China
Amazon China is a Chinese B2C e-commerce website, formerly known as excellence. After being acquired by Amazon, it became its subsidiary. Business books audio-visual software, books, film and television, etc. Excellence network was founded in 2000, to provide customers with all kinds of books, audio-visual, software, toys, gifts, department stores and other goods. Amazon China is headquartered in Beijing and has set up branches in Shanghai and Guangzhou. So far, it has become the leader of online retail in China. Amazon China is the largest e-commerce company in the world. It is committed to creating a reliable online shopping environment for consumers from three aspects of low price, selection and convenience.
On October 30, 2014, direct mail was put into trial operation in China.
Product category
Products include books, film and television, music, software, educational audio and video, games / entertainment, consumer electronics, mobile phones / communications, home appliances, computers / accessories, photography / video, MP3 / MP4, audio-visual / car, consumer goods, personal care, watches and jewelry, gift bags, toys, Kitchenware, maternal and child products, cosmetics, home furnishings, bedding, sports and health, food and drink, automotive products .
General rules for return of goods
Amazon promises that within 30 days after the customer receives the goods (subject to the invoice date), if the goods and packaging remain the same as they were sold by Amazon and the accessories are complete, we will provide full return service.
No return is allowed under the following circumstances:
1. Any goods not sold by Amazon China;
2. Any used goods, except for quality problems;
3. Any goods with quality problems caused by abnormal use and storage.
payment method
1. Cash on delivery
Cash will be used when the goods arrive.
When the goods arrive, the mobile POS machine will be used to pay by credit card. Customers please choose the cash on delivery as the payment method. Mobile POS payment is limited to Beijing, Tianjin, Shanghai and Guangzhou, and only part of the delivery personnel have mobile POS, not all of them.
If the total amount of goods is more than 20000 yuan, the order can be delivered only after receiving payment in advance. Payment on delivery is not supported. Please choose another payment method.
2. Online payment
If you choose bank card payment and your user name is not in the form of e-mail, please go to my account to change your registered user name to e-mail before you choose bank card payment.
three
International credit card online payment
VISA
MASTER
AmericanExpress
four
Alipay
And member online payment
For customers who settle accounts by check, please choose bank wire transfer as the payment method.
5. Amazon China
Gift card
Online payment
6. Electronic account online payment
development history
Hovering in the second camp of e-commerce enterprises, Amazon China has a face of no competition with the world. Amazon China is somewhat independent in China's e-commerce circle. In the turbulent and impetuous e-commerce competition, Amazon China adheres to its global concept and strategy. Although it does not take advantage of the competition in the Chinese market, it is also regarded as a "very potential" enterprise by the public in the circle. From Yahoo, eBay, MySpace to Google, American Internet giants can't escape the curse in China. But Amazon China not only survived, but also lived happily.
Jeff Bezos, founder and CEO of Amazon, is regarded as a visionary entrepreneur. But for a long time, he was not recognized by the outside world. Amazon in China also adheres to its global strategy, does not assess short-term revenue and profitability, continues to invest heavily, and does what it thinks is right - in their view, this is a marathon.
In 2004, Amazon acquired excellence, and then transformed it mildly and in accordance with its global strategy rather than vigorously changing it. More than one year after the acquisition, Amazon began to use its database system to replace the previous system of excellence. This replacement process took three years, making Amazon China's IT system the most leading system in the industry. In 2007, excellence was renamed "Excellence Amazon". In 2011, it was renamed "Amazon China" again. It took seven years to erase the traces of excellence. Amazon not only brings its name and it system to China, but also its business philosophy to China. Bezos always adheres to the idea that Amazon is a customer-oriented enterprise, not a competitor centered enterprise like most other enterprises. When Bezos is in a company meeting, there is always an empty chair beside him, and the person on the empty chair is the most important person in the meeting - the consumer. During the meeting, the managers must always consider the empty chair. In China, the opening remarks of regular executive meetings are often recorded to listen to the voice of customers. Executives also come to the front line from time to time to answer customer complaints. There will always be a customer experience officer in Amazon headquarters. Before any product goes on the market, it must pass through this customer experience officer. If he does not agree, then the product cannot go on the market. Customer experience officer "one vote veto system" was later brought into China.
Amazon has always been lukewarm in China. Unlike other e-commerce companies, it does not fight a price war and advertise crazily. Therefore, it has not been able to achieve the rapid growth of Jingdong and Suning. Amazon China adheres to its global strategy. It is not a business company but a technology company. The supply chain management capability represented by warehousing and logistics is the long-term competitiveness of e-commerce. Supply chain management is actually to move goods from manufacturers to consumers, and complete the process in the shortest, most economical and most effective way. And through the means of technology to make this process optimal, Amazon certainly does not have to participate in the price war, but insists on "low price every day". This company has been at the forefront of the industry in cloud computing and big data, and its data-based operation has been implemented in every link of the supply chain, including what goods to buy, how much to buy, how to price products, how to set promotion prices on holidays, etc., all of which are done by machines.
In the industry, there will also be doubts pointing to Amazon, such as not understanding the Chinese market, being too low-key, missing a good opportunity and so on. Amazon in China has been trying to localize innovation, but the starting point is still not competition, but users. Chinese consumers have a higher demand for delivery time than Americans. But the domestic logistics foundation is not perfect, which brings a lot of challenges to meet the needs of customers. Amazon China has its own distribution teams in 16 cities to meet the regional characteristics of China and the diversified needs of users, with more than 20 million packages delivered each year. In China, 70% of users can enjoy the same or next day service. Self built logistics is also Amazon's biggest innovation since it entered the Chinese market, and this policy has been promoted from Amazon China back to Amazon websites in the United States and Europe. Another example is Amazon's launch of the "scheduled delivery" service in China. The customer will be informed that the order will be delivered within 2.5 hours after the order is placed. Later, it also launched "night delivery". And these personalized services are completely dependent on Amazon's powerful IT system.
It seems to be slow, but Amazon has been implementing its business philosophy in China with continuous investment, focusing on customers, not afraid of misunderstanding, not blindly participating in the war, insisting on being a technology company, and gradually building up its core competitiveness. As a part of Amazon's global strategy, what it adheres to and innovates in the Chinese market is based on the enterprise's basic values and business philosophy.
Amazon China announced on October 30, 2014 that in order to welcome the arrival of double 11, Amazon will focus on international brands. From now on, Amazon will open direct mail service to China in the United States, Germany, Spain, France and Italy. In addition, Amazon's "offshore outsourcing" service began trial operation.
Niu Yinghua, vice president of Amazon China, said that Amazon China's direct mail partners include EMS, UPS, etc. overseas direct mail can help consumers quickly handle customs clearance procedures, and the "three-day delivery" of the six major sites will be about 10 days faster than normal direct mail. "This series of measures represents another step in promoting Amazon China's international brand strategy. China is one of Amazon's most potential markets, and we will continue to introduce global resource advantages into China. "
Operation center
Amazon China has 15 operation centers, which are located in Beijing (2), Suzhou (cancelled in January 2014), Guangzhou (2), Chengdu (2), Wuhan, Shenyang, Xi'an, Xiamen, Kunshan, Shanghai (operated in January 2014), Tianjin, Harbin and Nanning, with a total operation area of more than 700000 square meters. It has world-class automated packaging lines, commodity photography studios and other facilities Image processing platform, as well as advanced order processing system and inventory management system. Amazon operation center is mainly responsible for receiving goods from manufacturers, warehousing, inventory management, order delivery, transfer delivery, customer return, product quality and safety, etc. At the same time, excellent Amazon also has its own logistics department, which can save logistics resources and buyers' expenses to the greatest extent.
Enterprise News
Amazon - global e-commerce company, Amazon China is the largest e-commerce company in the world, and Amazon's website in China. Adhering to the concept of "customer-centered", as China's e-commerce leader, Amazon China provides 32 categories and 20 million services for consumers
Chinese PinYin : Zhuo Yue
excellent
