Chen run
Chen run
Chen run himself participated in the improvement of the data part. Details > >
Chen run, born in 1983 in Huanggang, Hubei Province, now lives in Beijing. Financial writer, financial media columnist, new generation enterprise history writer, enterprise culture research expert, founder and CEO of Beijing runshang Culture Communication Co., Ltd. He once served as a special commentator of securities information channel of CCTV and "voice of economy" of China Central People's radio. Research areas include corporate history, biography of entrepreneurs, corporate governance, brand building, etc. To provide special services of corporate culture and corporate history for China Resources, China Merchants finance, Dell China, Midea, Lenovo, UFIDA, Zhuoer and other well-known enterprises.
Personal profile
His main works include: "Global Business History Series", "100 years of global business", "biography of Lei Jun: standing on the air", "exceeding expectations: millet's product design and marketing methods", "life can be more beautiful", "Zhou Hongyi: life is a constant battle", "making money is a kind of faith", "great reversal: the revival code after the big defeat", "founder 1984", etc.
Main works
Life can be more beautiful: he Xiangjian's beautiful life
(2010)
Brief introduction: he Hengjian once illuminated the predicament of reality with his great dream, but now he inspires the hope of perfection with the brilliance of reality. Pragmatism is profound, low-key is farsighted. In the textbooks written by he Hengjian, we see the ordinary, but feel the great. It is this unspeakable power that makes "life can be more beautiful: he Hejian's beautiful life" present a strong belief.
Through he Hengjian's entrepreneurial history and Midea's development history, we can clearly see that a group and a country are forging ahead and forging ahead in the course of reform and opening up in which achievements and hardships, passion and tragedies alternate. This is about the history of change of an era.
Therefore, we try to make readers and entrepreneurs as cold and deep as he Hengjian, for the sake of our beloved motherland and the best times.
Making money is a faith: six generations of perfect inheritance of the Rothschild family
(2010)
Introduce: Rothschild says so - I crouch down, kneel down, in order to be able to jump higher; we must take a walk with the king; when we can't afford to buy shoes, borrow others' shoes, so that you can walk faster than barefoot; it's not law but money to promote history; for those who don't have talent, we should observe the situation conscientiously like a farmer And then make the best decisions; politics and finance are always hand in hand.
In the past two hundred years, the debate about the Rothschild family has never stopped. Only when we enter the gate of the Rothschild family's wealth labyrinth, can we understand the secret of their long-term prosperity and the truth of dominating the world, and can we explore the belief that supports them to accumulate wealth and defend their family business to the death.
The great reversal: the resurrection code after the great defeat
(2011)
Introduction: this book tells the story of nine failed heroes, Shi Yuzhu, Zhang Shuxin, Wu Bingxin, sun Hongbin, Yangrong, Hu Zhibiao, Li Dongsheng, Wang Zhidong and he Boquan, who lived through the afterlife, learned the truth for ten years, and "the return of the king". For example, Wang Zhidong went from Sina's exit to the founding of click technology, sun Hongbin rebuilt rongchuang China after selling sunchi, Zhang Shuxin made a comeback with United Express after leaving yinghaiwei, Yangrong returned home to build a car after the defeat of brilliance, and he Boquan returned to the commercial stage with today's investment after he bid farewell to the company They can truly reproduce and record their perseverance and ups and downs in order to revive their future career, and interpret the revival code and Entrepreneurship of turning defeat into victory.
Zhou Hongyi: life is a constant battle
（2013）
Introduction: in the Internet industry, Zhou Hongyi can be said to be a strange person. He started as a project manager of a state-owned enterprise, then started a business, was acquired by a multinational company, and became CEO of China. He joined an international VC giant, worked as an angel investor, and then started a business to become the second largest client Internet enterprise in China. Today, his 360 series is regarded as the most potential Chinese Internet company to be listed in the market. In addition, he has a distinctive personality and fighting spirit. He is known as the "red suit cannon". He is the most controversial entrepreneurial idol in the Internet industry. What is the secret behind his success? What are the fighting genes in his character? What is the purpose of making enemies in many ways?
Slobber Zhou Hongyi: life is a continuous battle. It is the first biography of Zhou Hongyi, the Internet hero of China. It takes time as its axis. From 3721 of the father of "rogue software" to "360 king of antivirus software", this book first reveals the details of Zhou Hongyi and Robin Li, Ma Yun and Ma Huateng master PK, and first talks about the battle between Zhou Hongyi and Lei Jun: the big guns meet the red coat cannon. And the history of Zhou Hongyi's business development is comprehensively combed and analyzed, and its business secrets and fighting spirit are presented to you at a glance. This is not only a biography of entrepreneurs, but also a history of the development of China's Internet. It has been criticized by many people. What kind of person is Zhou Hongyi? "Zhou Hongyi: life is a constant battle" reveals for you
A century of global business (1914-2014): the rise of big business
(2013)
Introduction: from 1914 to 1960, the unprecedented World War and economic crisis broke out intensively, and heroes emerged in troubled times. A group of world-class enterprises grew savagely and became stronger and stronger with the war. Big companies gradually took control of the world. A hundred years later, the war has not been extinguished, the European debt crisis has broken out in an all-round way, the US finance is on the brink, and the world is still in chaos. How can Chinese enterprises seize the opportunity and fly against the wind?
Biography of Lei Jun: standing on the tuyere
(2014)
Introduction: biography of Lei Jun: standing on the air "tells the career history of Lei Jun from an employee to a professional manager, and then to an investor and entrepreneur in the past 20 years. This kind of experience is unique in China. Some domestic media compare it to jobs. In fact, he is more wonderful than" Joe gang leader ". Joe was expelled from Apple by the board of directors, while Lei never failed. This book takes Lei Jun's career experience, the development of Jinshan and Xiaomi, and Lei Jun's investment story as the main line, and takes time as the vein to perfectly show his 20-year ups and downs of business. Through the summary and interpretation of the story, we can tell the full range of economic and management knowledge, such as employment, management, marketing, strategy and investment. From Lei Jun, we will read the development experience of a new generation of Internet entrepreneurs and even the whole Chinese private enterprises, and draw the universal significance.
Beyond expectations: product design and marketing methods
（2015）
Introduce: Lei Jun chooses mobile phone to begin, because mobile phone is the most important terminal entrance of mobile Internet era on the one hand. On the other hand, it is because in the process of transforming from a simple communication tool to an Internet platform, there are a lot of excellent opportunities for "exceeding expectations" in the field of mobile phones. However, with the growing awareness of other manufacturers, ordinary users have higher expectations for Xiaomi. The prospect of continuously producing wide "exceeding expectations" from mobile phone products is fading.
Although Xiaomi attempts to penetrate through TV, router and other traditional digital industries, looking for more potential opportunities to "exceed expectations". However, any entity will encounter the same problem, the trend of hardware similarity is inevitable, CPU more and more similar, memory and memory card more and more similar, process and system differences are also smaller and smaller. Users' sensitivity to technological progress is declining: when the quality of music, photos and screens reaches a certain level, no matter how they improve, it is difficult to stimulate ordinary users to scream.
In fact, Xiaomi in Lei Jun's mind is not a mobile phone manufacturer, but a "better than expected" producer. No matter what, as long as he can successfully create a bigger "beyond expectation", it is within his vision. What can be infinitely made "beyond expectation" is obviously "content" without hardware. Through a series of asset operation and personnel adjustment of Xiaomi, we can see that Lei Jun is accelerating the breakthrough in "content" on the basis of successfully occupying the entrance of mobile Internet.
Founder 1984: China's business godfather's destiny and rebirth
Reengineering household appliances: how traditional household appliance enterprises transform into Internet
Surging the new third board: the era of creating wealth
Morgan family biography published in 2016
Uber: sharing changes the world
Business power: 500 years of Japanese business published in 2017
Rebirth: 200 years of German business
Domineering Elegance: 200 years of French business
The wave of wealth: 200 years of American business
Xiaomi biography: Secrets from 0 to 500 billion
Post articles
(1) Historical business logic of "100 billion US dollar market value"
(2) French Entrepreneurship: hegemony and elegance
(3) The barbaric growth of Shang gang in 700 years
(4) Rockefeller: the steward of God's wealth
(5) Chen Jiulin's ups and downs: 380000 Yuan was abandoned by the organization after sustaining huge losses of aviation oil empire
(6) Big man's lunch: is it worth it? Only those who pay the bill know it best
(7) He Hengjian's management art
(8) What to learn from Xiaomi
social activities
(1) Chen run, a financial writer, visited the Phoenix Book Club to discuss "who emptied the Chinese people's wallet: hot money conspiracy"
(2) Interview with caizhishuhua on Hexun reading channel
Chen run brilliantly summarized the development trend of global business and the growth path of excellent enterprises in the past 100 years, and answered various problems encountered by many entrepreneurs, managers and entrepreneurs on the way forward
Chinese PinYin : Chen Run
Chen run
