Cheng Cheng
Cheng Cheng
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Cheng Cheng, born in 1985 in Jiande, Zhejiang Province, graduated from Hubei University of technology. During the University, founded the Great Wall network studio, earned the first bucket of gold in life.
Personal profile
After graduating from university in 2007, he immediately went into business and founded Hangzhou Shixiang Information Technology Co., Ltd., which is committed to the development and research of the Internet. It owns web games, Internet products and electronic technology products of Shixiang zhangzhongbao. After four years of hard work, Cheng Cheng is in charge of Zhejiang juchuang Investment Management Co., Ltd., Hangzhou Shixiang Information Technology Co., Ltd., Hangzhou xuanjie Technology Co., Ltd. and Qingmiao fruit industry, covering investment, it, technology, retail and other industries. At the same time, in the process of developing the enterprise, Cheng Cheng does not forget to help other college students' entrepreneurs. He has successively served as the chairman of Gongshu District college students entrepreneurship club, Secretary of Youth League Committee, deputy secretary of Youth League Working Committee of Hangzhou college students entrepreneurship alliance, deputy secretary general and vice chairman of Hangzhou college students entrepreneurship alliance, member of Gongshu District Committee of Communist Youth League of Hangzhou, and judge of Hangzhou college students entrepreneurship fund evaluation committee, etc., and actively assumed social responsibility. Looking back on the history of entrepreneurship, it can be roughly divided into three stages
The first stage: the legendary university life and the budding of entrepreneurship.
Cheng Cheng's college life is full of legend. He spent one semester to complete all the studies that others took four years to complete. It sounds a bit unlikely, but it did happen to him. The school he was in at that time adopted the credit system, which required 190 credits in four years. In his first semester of University, he participated in more than 30 competitions related to college students at the municipal, provincial and even national levels, and the results were excellent, with a total of more than 200 points added by the University. As a result, it has obtained special approval from the school and can be exempted from examinations and courses. It is precisely for this reason that he has created important conditions for his entrepreneurship in the future. During the period of founding Hubei University, he also provided the first network service.
The second stage: firm entrepreneurial belief, the company started.
Cheng Cheng is not worried about finding a job like many college graduates, because he has a clear plan for his career development - starting a business. After graduating from university in 2007, he founded Hangzhou Shixiang Information Technology Co., Ltd. in Hangzhou, which is committed to the application and development of Internet technology. At the beginning of the company, through the analysis of the game market at that time, we found the business opportunities in the game industry. at that time, there were many hobbies of playing online games among people of the same age. One common characteristic was that they didn't have much time to play games. So Cheng Cheng had a series of thinking, how to change the game, so that these white-collar workers can not only not consume energy but also play games happily? After constant thinking and self questioning, his thinking gradually became clearer and clearer. He was determined to develop an online, connotative and entertaining game that really caught the hearts of the players. On this basis, the Chinese little master onweb was born. As soon as the game is put into the market, it has been strongly supported by the majority of players. It has been exported to other countries and established markets in Taiwan, Hong Kong, Malaysia, Singapore, France, Germany and other places. Under the leadership of Cheng Cheng, after four years of development, Shixiang has won dozens of honorary qualifications, such as small and medium-sized science and technology enterprises in Zhejiang Province, software enterprises in Zhejiang Province, high-tech enterprises in Hangzhou City, enterprises of Hangzhou young eagle plan, cultural and creative enterprises in Hangzhou City, top ten College students' Entrepreneurship enterprises in Hangzhou City, science and Technology Progress Award in Gongshu District, star of College Students' entrepreneurship, etc., with an office space of nearly 1600 square meters In addition to game development, it also develops PPC Internet advertising system, which brings business opportunities for hundreds of enterprises in the form of pay by phone effect advertising.
The third stage: keen market insight, career development.
2011 is a year of rapid development for Cheng Cheng. In addition to continuing to lead Shixiang to move forward steadily, with its keen insight, Shixiang has successively engaged in investment, retail and other industries. Zhejiang juchuang Investment Management Co., Ltd., Hangzhou xuanjie Technology Co., Ltd. and Qingmiao Fruit Industry Co., Ltd. were established successively. among them, xuanjie technology is mainly committed to the military virtual reality system of the military and police forces. In cooperation with Zhejiang University, it has developed a simulation training system for the battlefield environment, and has gradually tried it out in the training base of Zhejiang Armed Police Corps, the Second Artillery Corps and other 13 military regions in China, which has won good praise. The establishment of Zhejiang juchuang Investment Management Co., Ltd. is also a chance. Cheng Cheng, as the entrepreneurship tutor of college students in Hangzhou, found that the development of many enterprises is very difficult nowadays. Thinking of the hard journey he has gone through since he started his own business, he wanted to do his best to help college students out of the predicament. Based on this original intention, he formed this company with three other successful entrepreneurs. Juchuang, as the first business service organization in Hangzhou, is committed to providing systematic and high-quality services for entrepreneurial college students and enterprises, which has received attention and support from all walks of life. The company strives to serve 5000 start-ups, cultivate 500 potential enterprises and invest in 100 high-quality enterprises in three years, so as to become the most valuable integrated start-up service platform in China. Since its establishment in March, the company has provided consulting services for 372 start-up enterprises, helped dozens of enterprises obtain loans totaling more than 16 million yuan, completed talent promotion for more than 3000 people, invested and established 4 directly affiliated subsidiaries, and held shares in 12 start-ups. as an enterprise manager, he is firm, resolute and good at understanding the changes of the market; as an entrepreneurial mentor, he is active, enthusiastic and has the courage to undertake social responsibilities. People who have been in contact with him can also find another two qualities from him, that is, optimism and humility. For sweetness, he tasted it for a long time, but the bitterness was "forgotten" very quickly. He often said, "if a person wants to succeed, he must go through tribulations, just like the waves, and go through the ups and downs before he can finally reach the other side. I haven't experienced enough tribulations, so I'm still far away from success! " We have reason to believe that under the leadership of such a bold, enthusiastic, optimistic and humble leader, Shixiang, juchuang, xuanjie and Qingmiao will surely have a brilliant future.
proposal
At the same time of the reporter's interview, Cheng Cheng also put forward some suggestions to the vast number of Internet entrepreneurs: if entrepreneurs who engage in business war want to become the minority in this market, they can't only rely on the ability and resources that most people can have. Successful people must rely on their unique core resources and competitive advantages, which can be summarized as follows: 1. Broad and profound, complete system, novel and unique, practical and flexible application theoretical framework and application design ideas, as well as the ability to realize and express them into concrete and mature products (which is the value that your business can bring to customers); 2. Traditional product sales Business model is not good, must be transformed into enterprise network application service operators! Think about the comparison between the business model of producing and selling mobile phone products and the business model of mobile operators charging you monthly phone fees, which is better or worse at a glance; 3. Set up an insurmountable competitive barrier for followers - your unique application design ability and achievements. Management informatization is not basic research, but commercial application. The success of this industry has never been technology led, but the success of application and design art. The streets are full of people who claim to be websites (with a monthly income of 1000 yuan). In fact, they just write static web pages with HTML. Few people can really realize complex dynamic applications and have first-class artistic effect websites (their prices are particularly expensive). 4. A talent team with a combined golden structure: it needs the technical talents of the elite in the industry, as well as the leading captain with high EQ who is experienced in the industry and market, has strategic thinking and foresight in the future, and has precise and ruthless tactical implementation. Talent combination is not available. If the team is not complete, don't be ready to work for three years! A few programmers who quit their jobs to write code and want to sell their own money are doomed to fail. How can you stand out when there are more people around you?!
Personal speech
Cheng Cheng's goal is to build Shixiang into China's largest online media company, a diversified media empire like Disney. However, as more and more network operators, including the three major portals, join the war, the profits of the network will continue to be diluted. In order to realize his ideal, he started to recruit soldiers and buy horses step by step. He said that other people can't match my "fast"! Cheng Cheng said that in the future, he will increase the number of employees by 75%. There is an endless stream of IT talents coming to apply. Even the company's doorman has become a "receptionist". In order to turn Shixiang into China's largest online media company, Shixiang has obviously accelerated its pace. Interview with Cheng Cheng: Game innovation decides success or failure, mode breakthrough decides development
Chinese PinYin : Cheng Cheng
Cheng Cheng
