Yu Dong
Yu Dong
Yu Dong, born in Beijing in 1971, is an entrepreneur and the current chairman and founder of Bona film group.
In December 2016, Beijing film producer Yu Dong was awarded the special contribution award for Chinese films. On October 10, 2019, according to the list of Hurun 100 rich in 2019, Yu Dong ranked 912 with a wealth of 4.5 billion yuan.
Character experience
Yu Dong, born in Beijing in 1971. He graduated from the management department of Beijing Film Academy in 1994 and was assigned to work in Beijing Film Studio. By virtue of hard work and excellent interpersonal communication skills, Yu Dong had come to the fore at that time. He was soon appreciated and promoted by Han Sanping, then director of Beijing Film Studio, and became the youngest section level cadre of Beijing Film Studio in history.
His years of experience in the front line of the distribution market has given him a deeper understanding of China's film industry. In 1999, with the persistence and dream of film, Yu Dong founded Beijing Bona Cultural Exchange Co., Ltd., the first private film distribution company in China, and obtained the first "film distribution license" issued by the State Administration of radio, film and television.
In the initial entrepreneurial stage of bona, Yu Dong led a small team composed of only a few people to release a series of films, such as low-cost film "my brothers and sisters", "with you" directed by Chen Kaige, and "Legend of the heavenly vein" starring Michelle Yeoh. He has made remarkable achievements in the field of Chinese film distribution, attracting the attention of the industry. At the same time, Yu Dong's outstanding performance has also attracted overseas attention. He is praised as "the most influential filmmaker in Asia" by Hollywood Reporter, a famous Western media in the industry, and bona company is also known as Miramax of China.
In 2007, Boehner completed the first round of financing and received a capital injection of US $10 million from Sequoia Capital China fund and SIG Haina Asia venture capital fund. Subsequently, Boehner completed the financial audit report of Deloitte in 2007, becoming the first private film company in China to employ international "big four" accounting firms for audit. Yu Dong boldly made an important choice in the modern enterprise system and standardized management, removing the family, and constantly introducing talents. And "going public" has become his next goal. At that time, many people in the team thought it was a myth.
In 2008, after busy work, Yu Dong began to study EMBA of Cheung Kong Business School and President class of Tsinghua University. He constantly enriched himself and completely completed the formal transformation from a front-line publisher to a highly professional enterprise manager. In 2009, Bona successfully completed the second round of financing, with a total amount of 100 million yuan. The company also changed its name to bona film group.
In 2010, after just three years of management according to the modern enterprise system, Bona Film Group has developed into China's largest private film company with "the first number of films, the first total box office revenue, the first overseas export sales, and the first awards at home and abroad". In December 9th of that year, Yu Dong led the group executive team to New York to ring the bell. The Bona Film Group successfully landed on Nasdaq, becoming the first Chinese mainland film and television media in the US capital market, and China's first overseas film and television company. At the moment when Wall Street rang the bell, Yu Dong wept with joy. He firmly believed that "the history of Chinese film will remember this extraordinary moment". He solemnly said: "we have spent 11 years adhering to a film dream. We have spent 11 years continuously improving ourselves. We have made many friends with our sincerity. Bona will adhere to the spirit of corporate culture of learning from others' strong points and embracing all rivers, and strive to create a great dream and miracle. " ——This is the youngest and most successful film entrepreneur in China's film industry, which immediately attracted the attention of Hollywood and wall street. That year, Yu Dong was 39 years old.
Yu Dong started from scratch and has been involved in China's film industry for more than 20 years. He has been the producer of about 230 films. He has won numerous awards in major film festivals at home and abroad. He has won many individual awards, such as the annual gold medal pusher awarded by Nandu Entertainment Weekly, a well-known domestic media, and the most popular microblog film producer awarded by Xinlang entertainment, a top domestic new media channel. As of the beginning of 2014, under the leadership of Yu Dong, Bona Film Group has made a comprehensive layout of the whole industry chain, made steady and conscientious efforts, and consolidated the development of various businesses. It has made proud achievements in film and television production, film and television distribution, cinema investment, cinema line management, advertising marketing, artist brokerage, etc. Bona has become one of the leading enterprises in China's film industry.
Over the past three years since its listing, Bona has invested in more than 40 films, including "outwit Tiger Mountain", "Longmen Feijia", "eavesdropping storm" series, "master of the generation", "peach sister" and "anti drug", with a total box office of 7 billion yuan. Over the past three years since its listing, Boehner has successfully introduced us News Corporation again. The strategic investment of China Fosun Group has optimized the equity structure of Boehner film group. Together with Sequoia Capital and Noah, Boehner has launched China's first film and television professional investment fund, raising 1 billion RMB in the first phase. These financial capitals provide a reliable financial guarantee for bona's development in the next three to five years. Over the past three years since its listing, Bona has invested in 30 cinemas, 22 of which have been put into operation, with a total of 182 screens, covering 19 key provinces and cities such as Beijing, Shanghai, Guangzhou, Chengdu and Wuhan. In the next five years, there will be 100 more bona cinemas across the country, with more than 800 screens expected.
As a well-known philanthropist in the domestic film and television industry, Yu Dong has not forgotten to give back to the society. In recent years, Yu Dong, on behalf of Bona film group, donated more than 10 million yuan to the sunshine Culture Foundation (Yang Lan), Beijing Jackie Chan charity foundation, China Film Foundation, China Siyuan project poverty alleviation foundation, bazaar charity foundation and the official disaster relief Department of Wenchuan earthquake.
In 2014, Yu Dong, as the founder and leader of the only domestic film and television content production company with full industrial chain layout and strong distribution capacity, forged the "Bona" aircraft carrier with him, and set sail towards the further international blue ocean. His next goal: to film with Hollywood and enter the international market.
Yu Dong graduated from Beijing Film Academy, one of the most famous film universities in the world. After four years of professional study (the first production management major), Yu Dong has been working in Beijing Film Studio (China's largest film studio) and China Film Group, mainly responsible for the distribution of domestic films.
In 1999, Yu Dong, 29 years old at that time, founded Bona culture company with 300000 yuan and several partners. Yu Dong's first film is "tell your secret", directed by Huang Jianxin and starring Wang Zhiwen and Jiang Shan. Relying on many years of contacts accumulated in various places, Yu Dong made 500000 yuan.
Yu Dong's battle for fame was my brothers and sisters, which was released in 2001. This is a small production film with a cost of only over 2 million yuan. In the process of release, Yu Dong coordinated the schedule with local distribution companies, breaking the traditional scheduling mode and jointly promoting the release of the film. At the same time, media hype was used. When the film was released, the media in more than 20 cities across the country began to publicize it at the same time. As a result, the film became a social topic and won 20 million box office.
The success of "my brothers and sisters" made Wen Jun, the Hong Kong producer of this film, make a big promotion for bona in Hong Kong. Soon, the co production of Hong Kong and the mainland blockbuster "Legend of the heavenly vein" was handed over to bona. This kind of blockbuster used to be handed over to China Film Corporation for distribution. In order to gain the other party's trust, Yu Dong adopts the mode of minimum guarantee and separate accounts, paying the other party a minimum guarantee fee of 4 million, plus about 3 million of publicity and printing and copying fees. According to the 35% share of the box office of the distributor, the box office of "Legend of the pulse of heaven" must exceed 20 million, so that Yu Dong can keep his capital. In order to prevent the impact of piracy, at 0 o'clock on August 1, 2002, "Legend of the pulse of heaven" was released simultaneously in mainland China, Hong Kong and Southeast Asia. At that time, the American blockbuster "Spiderman" was released simultaneously with "the legend of the pulse of heaven". Yu Dong once again used the media to highlight the confrontation concept between "Legend of the pulse of heaven" and "Spider Man", and for the first time, he put advertisements for the film in domestic newspapers. In the end, "Legend of the pulse of heaven" won nearly 30 million yuan at the box office in the mainland, which established Yu Dong's position in the field of CO production and distribution in Hong Kong.
Later, Yu Dong almost monopolized the distribution of Hong Kong films in the mainland, and the co productions of Infernal Affairs III, Shuangxiong and Touwen D brought Bona a lot of money. Yu Dong even adopted the whole year package mode for some films of Hong Kong companies, and bought the other party's annual film distribution rights before the films were produced. At the same time, Bona is the first choice for some excellent films in the mainland, such as peacock and letter from a strange woman.
Since its founding 14 years ago, Boehner has produced and distributed more than 200 Chinese and foreign films, with a total box office of nearly 10 billion yuan in mainland China and overseas sales revenue of 130 million US dollars. Its brilliant achievements make it a well deserved flagship in the domestic industry. At the same time, Bona film group is committed to the integration and expansion of the whole film industry chain. In recent years, Bona Film Group has invested in shooting the series of "outwit Tiger Mountain", "Longmen Feijia", "eavesdropping storm", "great master", "peach sister", "anti drug", "Macao storm", "very lucky", "ice and snow 11 days", "fierce battle", "big war"
Chinese PinYin : Yu Dong
Yu Dong
