Tan Ying

Tan Ying

Tan Ying, associate professor, Department of media communication, School of Humanities and development, Agricultural University of China, holds a Bachelor of Arts Degree in journalism from Beijing Broadcasting University and a master's degree in agricultural extension from Agricultural University of China. He used to be a reporter and host of Henan Anyang People's radio station and the Youth Department of Central People's radio station, and now he is also the director of CCTV Channel 7. In recent years, more than ten electronic publications have been published and more than 10 academic papers have been published.

Artistic resume

In November 1984, he entered Anyang People's radio station and became the host of the first children's program cuckoo. He has successively served as the program host in the special topic Department of Anyang radio station, Sunday magic square and other columns. He has presided over such programs as happy island, beyond time and space, talking about zebra crossing, 882 reception hall, magic square on Sunday, spaceship on weekend, etc. Used to host the name: glasses sister, Lu Ming. associate professor, Department of media communication, School of Humanities and development, Agricultural University of China; Bachelor of Arts in journalism, Beijing Broadcasting University; Master of agricultural extension, Agricultural University of China. He has been engaged in radio and television news work for nearly 20 years, planning, directing and hosting radio and television programs of many columns. He once worked as a reporter, host and director in Henan Anyang People's radio station and the Youth Department of Central People's radio station. Now he is also the director of CCTV channel 7. The science and education programs created and explained by the director have won many national awards at the provincial and ministerial level. Among them, the TV popular science film "digital agriculture" has won the science popularization Gold Award of the Eighth National Agricultural Film and television "Shennong Award". He has undertaken and presided over a number of scientific research projects of the Ministry of agriculture, the Ministry of education and the Beijing Association for science and technology. In recent years, more than 10 electronic publications have been published, and nearly 20 academic papers have been published. In 2003, he was rated as the national advanced worker of agricultural science popularization, and in 2003-2004, he was rated as the school's excellent teacher. Research fields: news communication, science and technology communication, agricultural science and education film and television communication.

research field

News communication, science and technology communication, agricultural science and education film and television communication.

Research interests

"Communication and rural development", "mass communication", "science and technology communication", "agricultural science and education film and television communication". In the past five years, he has successively presided over a number of scientific research projects of the Ministry of agriculture, the Ministry of science and technology, the Beijing Association for science and technology, and the Central Agricultural Broadcasting University. A number of research results have been published, and some of them have become the decision-making reference of the Ministry of agriculture and the Ministry of education. In recent years, more than ten electronic publications have been published, and nearly 25 academic papers have been published. in 2003, he was rated as the national advanced worker of agricultural science popularization, and in 2003-2004, he was rated as the excellent teacher of the school.

Teaching courses

"News interview and writing", "Introduction to language art", "agricultural news report" and other works (edited and participated in editing after 2000): "

Personal experience

1. Host: Research on the framework of the ten-year development strategy for the construction of national agricultural information system (sub topic of information serving farmers), funding source: Ministry of agriculture; completed in June 2002; 2. Host: project of Soft Science Committee of Ministry of agriculture (z0405): "Research on the impact of media communication on agricultural policy implementation and science and technology promotion", funding source: Ministry of agriculture; completed in December 2004; 3 , sub project host, humanities and Social Sciences Research "Tenth Five Year Plan" fund project of Ministry of Education: "Research on agricultural communication mode based on new media" funding source: Ministry of education; completed in April 2004; 4, host, soft science committee project of Ministry of agriculture (z0608), "Research on the effect of training farmers based on network media" completed in November 2006; 5, host, teacher Learning project: college level undergraduate quality course construction "news gathering and writing". The course construction has been recommended at the school level; 6. Host, horizontal topic: dust disaster and agricultural protection, "Beijing Science Popularization creation and publication special fund project", funding source: Beijing Association for science and technology; completed in April 2004; 7. Host, horizontal topic: digital agriculture, "Beijing Science Popularization creation and publication special fund project", funding source: Beijing Association for science and technology; 8 The main participant is the development and reform research topic of SARFT: "Research on the construction of rural radio, film and television public service system". It has been completed in June 2006; 9, participant, National Natural Science Foundation of China (40575056,): "impact of climate change on biodiversity and adaptation mechanism in northern agro pastoral ecotone" 2006-2008.

Participating in textbook compilation

1. Development communication, China Agricultural Science and Technology Press, August 2003, 2. Excellent textbook of radio and television news in the 21st century: course of professional news report, China Radio and television press, to be published soon

Audio visual teaching materials

1. "Plant production and climate", "plant production and soil", "digital agriculture", "Nongda 108" new varieties of high quality and high yield corn "etc. 5. Tan Ying et al. Digital agriculture. Published by Agricultural Education Audio-Visual Press, 2002.6. Tan Ying et al. New varieties of high quality and high yield corn of" Nongda 108 ". Published by Agricultural Education Audio-Visual Press, 2003,7, Tan Ying, et al. Dust disaster and agricultural protection - why dust flies. Audio and video publishing house of National Academy of administration, 2005,8, Tan Ying, et al. Dust disaster and agricultural protection - soil aggregate cultivation and sand prevention. Audio and video publishing house of National Academy of administration, 2005

Published papers

1. Tan Ying. Agricultural colleges and universities set up the course of news interview and writing. Higher agricultural education, 2001 (6) 2, Tan Ying, etc. the emotional mobilization in the creation of TV Science and educational films. Television research, 2001, business special issue 3, Tan Ying, etc. agricultural science and technology communication: to open up a new world. China's college students are employed. 2001 (issue 4) 4, Tan Ying. Dissemination of big agricultural news and necessary quality of practitioners. Science and technology news, 2002 (issue 24) 5, Tan Ying, et al. Analysis of scientific and technological information needs of different types of farmers in poverty-stricken areas. Journal of China Agricultural University (Social Science Edition), 2003 (issue 3) 6, Tan Ying. Research on the influence of information networking on agricultural technology extension methods and countermeasures Research on the development of agricultural extension in early China -- the third collection of excellent papers on the research of agricultural extension in China, published by China Agricultural Science and Technology Press in January 2002, Research on the access channels and propensity of farmers' information in poor areas -- a survey report on the media contact behavior of different types of farmers in central and western regions. Agricultural technology and economy, 2004 (issue 2) 9, Tan Ying et al. Analysis and evaluation of information service mode of agricultural science and technology experts' courtyard. Agricultural network information, 2004 (issue 8) 10, Tan Ying et al. Access channels and propensity of farmers' information in poor areas Tendentiousness research: a survey report on media contact behavior of different types of farmers in central and Western China. Agricultural technology and economy, 2004, issue 2, 11, Tan Ying, et al. Discussion on the demand for agricultural culture TV programs in rural China. Journal of China Agricultural University (SOCIAL SCIENCE EDITION), 2004, issue 3, 12, Tan Ying. The use and effect of multi-level communication mode. Presented at the eighth national communication seminar (International), Li Qingfeng, Tan Ying, 2004. The status and role of television media in the dissemination of rural science and technology information. Television research, issue 4, 2005. The paper was exchanged at the third China Film and television high level forum in November 2004 (International). 14. Tan Ying, etc, Journal of China Agricultural University (SOCIAL SCIENCE EDITION), 2005, issue 3, 16, Tan Ying. Investigation and Analysis on the effect of agricultural policy communication. Chinese journalist, 2005, issue 6, 17, Jiang Jianke, Tan Ying. On the influence of media communication on agricultural extension. Journal of Northwest A & F University (SOCIAL SCIENCE EDITION), 2005, Journal of China Agricultural University (SOCIAL SCIENCE EDITION), 2005, issue 3, Tan Ying, et al. Study on the effectiveness of electronic media in disseminating agricultural policy information. Journal of China Agricultural University (SOCIAL SCIENCE EDITION), The 14th Asia Pacific media and information communication forum will exchange information 2005, 10-21, Tan Ying, etc. Analysis of the effect of different information communication channels on agricultural policies and farmers' acceptance. Agricultural economic issues, 2005, 9-22, Tan Ying, etc. rural communication and community development in China. Modern distance education Education and rural development, China Agricultural University Press, March 23, 2006, Zhang manling, Tan Ying, Xie Yongcai. Research on the circulation system of rural information communication in China. Modern distance education and rural development, China Agricultural University Press, March 24, 2006, Kuang Zongren, Tan Ying zuoting. Research on the optimization mode of rural communication in China. Agricultural economic issues, 2006, issue 8, issue 25, Gou Bo, Tan Ying, etc Communication and its application in the construction of New Countryside

Chinese PinYin : Tan Ying