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Foshan An'an Cosmetics Co., Ltd. is a medium-sized enterprise integrating research, development, production and sales, which is well-known in the domestic daily chemical industry.

Company profile

It is located in the hinterland of the Pearl River Delta, adjacent to Foshan railway station and bus terminal, more than 10 kilometers away from Guangzhou city. Founded in 1985, it covers an area of more than 10000 square meters, with reasonable layout and elegant style. It has a modern R & D center, quality inspection center and production building. The production workshop is equipped with sophisticated modern production line and a full set of advanced production facilities such as emulsification, mixing and filling Production equipment and testing instruments. At the beginning of 2004, Foshan An'an Cosmetics Co., Ltd. established a new business tenet: gather wisdom, integrate resources, become bigger and stronger, and comprehensively upgrade.

In the past 20 years, An'an company has changed and improved many times in terms of products, scale, customers, channels, strategies and benefits. Each change is a benign interaction or development, and each change almost confirms the transformation or upgrading of China's national daily chemical industry. The only thing that has not changed is Anren's enterprise slogan of "developing strengths with sincerity and making up weaknesses with trust", and its enterprise style of "active participation, self-management, innovation, pragmatism, simplicity and efficiency". This is the guarantee of reliable and stable product quality. An'an enterprise has won many awards, with numerous medals, trophies and flags. It has become the portrayal of good faith and the crystallization of humanized management and steady development.

development history

It can be divided into the following four stages

1、 Entrepreneurial period (1985-1990)

A. Main products:

An'an acne facial cleanser and lemon Whitening Facial Cleanser are the first series of facial cleansers in domestic daily chemical factories. Their products are favored by the majority of consumers as soon as they are released. Until now, they are still popular with people and are selling well.

B. The first Five-Year Plan of An'an enterprise has completed the original accumulation of capital and established the development direction of the company. "An'an" has become a household name and deeply rooted in the hearts of the people.

2、 Development period (1991-1995)

A. Main products: An'an facial cleanser series, further consolidate the leading position of An'an facial cleanser in the national similar products.

B. An'an got rapid development in this period

1) Enter the top 500 domestic township enterprises;

2) Won the national best-selling commodity Golden Bridge Award;

3) An'an commercial city was officially opened;

4) An'an modern production building has been put into full use.

We have improved the internal management system and marketing system, so that An'an is marching towards the road of diversified development.

3、 Mature period (1996-2001)

A. Main products:

1) Children's series products: Children's and infant skin care series are popular all over the country;

2) Aloe products: the first set of aloe cosmetics in China started the development of An'an company. An'an aloe products are well-known and sold well in the domestic market, becoming the first undisputed brand in the "aloe" craze;

B. During this period, the company's business style has become increasingly mature, the management level has reached a higher level, the company's status and influence have been improved day by day, and the development of An'an has attracted the attention of the industry.

4、 Upgrading period (2002 - now)

A. Further adjust the product structure, vigorously shape the fist products, research and develop high-quality and competitive terminal products, and form a sales mode of equal emphasis on the development of channel and terminal; have successively developed the cosmetics series of Sheng'an Jingyu and doctor an Qingdu, which have attracted the attention of the industry.

B. We should improve the talent strategy mechanism, introduce the incentive mechanism of competition, performance appraisal and clear rewards and punishments, and adopt the management mode of professional managers who implement the general manager responsibility system.

C. Strengthen the construction of marketing management team, pay attention to the selection, training and optimization of market front-line personnel; select a number of new dealers with strong terminal operation ability, widely use brand-new An'an pop promotion materials, build An'an terminal window in conditional markets of all provinces and cities, so as to maintain a high annual sales growth. The company's brand image was further improved.

D. Enriched and improved the corporate culture, revised the business philosophy, corporate spirit and so on. Strengthen the construction of spiritual civilization and improve the centripetal force and cohesion of the company.

Product introduction

Under the brand, there are Dr. 100ml, Dr. Yan Yan, 100ml, Shen An pure Aloe Vera eye wrinkle cream and other products.

(the above products are only sorted out with some representative examples)

Chinese PinYin : An An