Chen Rui
Chen Rui
Chen Rui, male, born in 1978 in Chengdu, Sichuan Province, bilibilibili（ NASDAQ:BILI Hong Kong stocks: Chairman and CEO of BiliBili (sw09626). He was the co-founder of Jinshan software, one of the earliest Internet software companies in China; in 2006, he was the general manager of Jinshan drug bully business department; later, he joined cheetah mobile and became the co-founder.
In 2011, Chen Rui joined station B as an angel investor to promote the company operation of station B. In 2014, he officially joined station B as chairman. During his tenure, BiliBili has become a cultural community and video platform with high concentration of Chinese young people. In 2016, Chen Rui was selected into fortune magazine's list of "China's 40 business elites under the age of 40". In 2018, he led BiliBili to successfully land on NASDAQ. According to the financial report of the third quarter of 2019, the monthly average active users of station B are 128 million, and the monthly active users of mobile terminal are 114 million.
In October 2018, Chen Rui was appointed chairman of BiliBili E-sports.
In 2018, Chen Rui won the "top 10 economic trend figures of China in 2018" by the "2018 China economic trend figures selection" sponsored by sina finance, Sina Technology, microblog entrepreneurs, etc. In 2019, he was named "business model innovator of the year" as the outstanding business leader in 2019. On February 26, 2020, with a wealth of 8 billion yuan, it ranked No. 2276 in "2020 Shimao Shenzhen Hong Kong International Center · Hurun global rich list".
Character experience
Study and grow up
In 1978, Chen Rui was born into a family of state-owned enterprise employees in Chengdu, Sichuan Province. At the age of four, the family bought their first TV set. Chen Rui's childhood memories began when a group of children crowded together to watch cartoons. In the first grade of junior high school, he read the first comic book "star arrow of the saint fighter". "That book was very expensive at that time. It cost more than two yuan a book. It cost several ten yuan to put together the complete works of star arrow of the saint fighter." Chen Rui said.
It happened that Riman came into China in the 1980s, and Chen Rui became a group of children who came into contact with Riman very early. There are many popular ones, such as "Saint fighter star arrow", "Dragon Ball", "wild horse 1 / 2", "slam dunk master" and so on.
In 1993, Chen Rui was promoted to Chengdu No.7 Middle School. At that time, there was little talk about "quality education", but No.7 Middle school always encouraged students to develop their hobbies after class instead of simply dealing with exams. Chen Rui recalled: "in the afternoon of grade one and grade two, the school only arranged two classes, and after class was extracurricular activities." This famous school has offered computer course since the first grade of senior high school. In addition, near the school gate is the computer city. After school, Chen Rui and his classmates rushed to the computer city to comment on all kinds of high-performance hardware, which became a great pleasure.
As early as 1993, Chen Rui began to read the computer newspaper. It was from the newspaper that Chen Rui learned about Bill Gates and Paul Allen. That year, he also had the first computer in his life. Since then, he has learned to assemble and upgrade, and constantly update the software and hardware.
Entering Jinshan
In 2001, China joined the WTO. In the same year, Chen Rui graduated from Chengdu University of information engineering. Out of interest in software development, Chen Rui came to Zhuhai after graduation and chose to join the well-known software enterprise at that time - Jinshan software. "In retrospect, I knew nothing about what was going to happen, the rapid development of the Internet industry was beginning, and I was facing a new era." Chen Rui said.
Chen Rui, who is proficient in computer technology, is responsible for software research and development in Jinshan and is one of the first batch of "code farmers" in China. In the year when Chen Rui was employed, the Jinshan team cleaned up the rampant computer worm "Mr. cam" in five days. It was Chen Rui who was responsible for writing the anti-virus program. As a result, Chen Rui joined the Jinshan drug bully software R & D group and became No. 3 member, gradually becoming the backbone of the company.
In his second year of employment, Chen Rui went to the university campus to recruit employees on behalf of the company. At the age of 27, he became the technical director. In 2006, Chen Rui served as the general manager of Jinshan drug bully business department. In 2007, Jinshan software went public and became the first listed software enterprise in China. Although the team has achieved great success, Chen Rui vaguely feels that the business of information security will be impacted. A fighting spirit soars aloft. Chen Rui wants to open up a new world, and join many entrepreneurial spirits.
In 2007, Kingsoft was listed in Hong Kong. In 2008, Beijing held the Olympic Games. In the jubilant atmosphere of the whole country, Chen Rui and five other young people, holding the fearless spirit of the ignorant, started their first venture in life and made the first cloud security service called "shell security" - China's first cloud security manufacturer.
In 2010, shell security was acquired by Jinshan, and Chen Rui became Jinshan network (now cheetah mobile, NYSE:CMCM ）Co founder of. Since 2010, Chen Rui has become a user of station B and one of the "iron users" of station B. He has to brush it twice a day. Even if he is so busy at work that he has almost no time for entertainment, Chen Rui has to watch station B for half an hour every day. "At that time, I deeply felt that this product is very special and I like it from my heart." It was also during this period that Chen Rui began to know and understand station B - a real fan community.
At the same time, Japanese animation audit efforts gradually liberalized. Every season's new fan Chen Rui will go after. Chen Rui's favorite fans include: magic girl Xiaoyuan, fate / zero, sword realm, crown of sin and so on.
Join station B
In 2011, China's GDP surpassed that of Japan and became the second largest in the world. Chen Rui realized that when a country's economic development has reached a certain stage, there will be a huge space for the development of cultural industry. Chen Rui likes to watch animation since childhood, and has always had a dream, that is, to revitalize domestic animation. Chen Rui has a hunch that the time has come. He found his contact information online in advance, quickly contacted Xu Yi, the founder of station B, and rushed to Hangzhou to meet him. Chen Rui soon made an appointment with Xu Yi, the founder of station B. In an interview, Chen Rui revealed that during the meeting, he and Xu Yi talked until 3 a.m. At that time, Xu Yi and several other start-ups were all young people in their early twenties. They crowded into a house with a monthly rent of 3000 yuan in Hangzhou to do station B, but they still didn't get the investment. After meeting the start-up team of station B, Chen Rui predicted that although the company is small at present, it will become more and more huge in the future. So in 2011, he became an angel investor in station B and has been a business consultant for BiliBili. Later, Chen Rui and wheel B can all follow up.
In 2014, cheetah mobile successfully IPO in the United States. Chen Rui chose to quit cheetah, officially joined BiliBili as a partner, and served as the chairman of the board. He participated in the business of station B full-time, determined to build station B into a favorite community for fans of animation, games, music, etc., so that all creators can show their talents and make good works.
With Chen Rui's joining, station B began to operate as a company and began to explore its business model. Chen Rui quickly made some difficult decisions, such as resolutely buying servers and copyrights. Because the company in the early relatively cheap price possession of a number of animation copyright, in the subsequent copyright war will not fall behind. In 2016, FGO, a game of B station agent, became popular, and once surpassed King glory on the best-selling list of IOS.
With years of Internet experience, Chen Rui has led station B to realize the transformation from a community to a company, and has made commercial attempts to varying degrees in games, advertising, live broadcasting, offline activities, e-commerce, etc.
The most important thing Chen Rui and B station have done in the past few years is to create a "sense of home" for people who come here. He is more willing to use another analogy: station B is like a community, where there are residents and merchants. The owners are our users, and the operators of these merchants are our up owners. Then what is the positioning of BiliBili? It's the property company of this community.
In Chen Rui's view, as long as you can continue to create value for users, then you will be able to find your own business value.
With the rapid growth of the community scale and the company's business, BiliBili was listed on the Nasdaq Stock Exchange on March 28, 2018; in the first quarter of 2019, the monthly live users of station B exceeded 100 million. June 26, 2019 is the 10th anniversary of BiliBili. "To sum up, what has BiliBili been doing in the past 10 years? In short, station B mainly does two things: first, build a community for users; second, we build a good stage for creators. Our goal is to produce the best content, produce the best content, and bring happiness to users. "
Character honor
In 2016, he was selected into fortune magazine's list of "China's 40 business elites under the age of 40";
In 2018, he was named "person of the year of China's cultural industry" by Guangming Daily;
In 2018, he was awarded "China's economic trend figure in 2018" sponsored by sina finance, Sina Technology and microblog entrepreneurs;
In 2019, I am the founder of Tencent digital ecological character "glory list founder" in 2019;
In 2019, he was awarded the "best CEO" of Internet industry in Asia Pacific region by institutional investors;
In 2019, he was awarded outstanding business in 2019
Chinese PinYin : Chen Rui
Chen Rui
