Daxing District national new media industry base

National new media industry base

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The national new media industry base was officially approved by the Ministry of science and technology of the people's Republic of China on December 31, 2005. It is the only professional gathering area mainly focusing on new media industry approved by the national torch plan. It is one of the first batch of cultural and creative industry gathering areas in Beijing. The construction and development of the national new media industry base has been listed in the 11th Five Year Plan of Beijing. At the first China Beijing International Cultural and Creative Industry Expo in 2006, the base was also rated as "the most valuable creative base for investment".

Industrial base - conditions

1、 The foundation and conditions for the national new media industry base to settle in Daxing are as follows

The development of cultural and creative industries in Daxing District started late. However, with the efforts in recent years, through policy promotion, resource integration, reasonable planning and personnel training, the foundation for the development of new media industry has been gradually established, and the conditions for building a national new media industry base are mature. (1) good industrial foundation. Daxing District's cultural and creative industries have distinctive characteristics and positioning. It has gathered the backbone enterprises of new media industry, such as Xingguang film and television group, Beijing Kaku animation satellite channel Co., Ltd., Beijing jinrixin Enterprise Technology Co., Ltd. and so on. Its innovation ability, business scale and development speed are in the leading position in the industry. In 2006, the national new media industry base achieved a total income of 2.7 billion yuan and 7100 employees. (2) complete personnel training system. Daxing District has gathered more than 20 animation painting and film and television talent training institutions, such as school of software and microelectronics of Peking University, Beijing printing University and Beijing practical advanced technology school, which can cultivate nearly 3000 new media related talents every year. Daxing District has formed a complete talent training system from practical technical workers to graduate students, and has cultivated more than 31200 new media industry related talents in recent years. (3) open industrial development pattern. The national new media industry base takes Daxing central area as the key construction core, and forms the industrial development pattern of "one district, three parks and three centers" through the effective integration of regional resources. "One area" refers to the core area, which will be built into a comprehensive new media industry base; "three parks" refers to the star light and shadow Park, Beiputuo film and television Park and Dashin film and television Park, which will build a creative culture platform integrating film and television program shooting and production, post program and network satellite transmission; "three centers" refers to the software production center, animation creation and talent training relying on relevant colleges and universities Heart, art talent training center. The advantages of "one district, three parks and three centers" complement each other to form a relatively complete industrial development chain.

Industrial base - support

The development of cultural and creative industries in Daxing District has made exploration in the integration of existing resources, policy promotion, and innovative development mode, and formed its own characteristics. (1) promoting industrial development through policies. 1. Organizational guarantee. Daxing District proposed to devote the whole district's efforts to the development of new media industry, and established a new media industry leading group headed by the Secretary of the district Party committee and the head of the district. The office of the leading group is located in the national new media industry base management committee. As a government agency, the national new media industry base management committee is responsible for the construction, development and operation management of the industry base, and coordinates the development of cultural and creative industries in the region. 2. Planning guarantee. The Eleventh Five Year Plan of Daxing District clearly proposes to develop cultural and creative industries. Along the extension line of nanzhong axis road in Beijing, the central cultural and creative industries functional zone is planned, covering an area of about 200 square kilometers. It focuses on the construction of the national new media industry base. This area is the inheritance and extension of the central axis road culture of the capital, and an important part of the Olympic Culture (National Olympic Park), historical culture (Forbidden City) and creative culture (national new media industry base). 3. Policy guarantee. It has issued relevant policies to promote the development of cultural and creative industries, set up special funds for the development of new media industry in Daxing District, and accumulated nearly 2 billion yuan of investment in new media industry. (2) effectively integrate resources to promote industrial development. 1. Integrate land resources. Through the adjustment of planning, the land with low utilization efficiency in the middle of Daxing will be integrated with the industrial land of Beijing fireworks factory, which has stopped production, to build a national new media industrial base. The first phase of the base covers an area of 3.44 square kilometers, providing a broad space for industrial development. 2. Integrate human resources. To give full play to the supporting role of colleges and universities in the area in talent cultivation and technology research and development, Daxing District has formed a relatively complete talent cultivation system for new media industry, and it is estimated that nearly 10000 new media related talents will be cultivated every year by 2010. The school of software and microelectronics of Peking University and other colleges and universities have set up relevant companies, and the pattern of industry university research integration has been initially formed. At the same time, Daxing District attaches great importance to exchanges and cooperation with well-known universities and research institutes at home and abroad. It has established contacts and carried out cooperation with Tsinghua University, Communication University of China, Harvard University, Massachusetts Institute of technology, National Animation Center of the United Kingdom, Korea Institute for cultural promotion, etc. 3. Integrate public technology service resources. Enterprises and colleges are encouraged to open public technology service platform to the society. The system platform for animation design, rendering and post production has provided rental services to the society. The leading high-definition film and television production, broadcasting system platform is also serving the industry. The largest public service platform for animation creation in Asia is under construction.

Industrial base - Development

（1） From the channel to solve the problem of industrial chain

new media industry is at the high end of cultural and creative industries. It is a new industrial form formed by the integration of cultural and creative industries, information industries and media industries under the new economic form marked by "experience and sharing". In short, the connotation of new media industry includes two aspects: the digitization of content and the new type of media. Content is the core, network and other media are the basis of communication. as an emerging industry, new media industry has broad market prospects. However, it is undeniable that compared with foreign countries, the domestic new media industry is still quite immature and imperfect. Through the research of the national new media industry base, it is found that there are two noteworthy phenomena in the new media industry chain: 1. The value proportion distribution of the "dumbbell" industry chain according to the development experience of international cultural and creative industries, the value chain structure of the new media industry shows obvious dumbbell distribution characteristics from the perspective of value proportion, with content creative link and transaction communication link accounting for the proportion of production 45% and 40% of the value of the new media industry chain, that is to say, the contribution rate of content creativity and transaction communication links to the value chain of the new media industry has reached 85%. These two links have become the key links for the development and aggregation of the new media industry. In short, they can be summarized as follows: content is the core and channel is the key. 2. Compared with foreign countries, the domestic new media industry chain is not closed the new media industry has a feature that must be paid great attention to, that is, the channel has a core pulling effect on the industry. Because there is a good channel, there is a very good market resources and demand, therefore, it will also become an important means to promote the accumulation of core industrial links and elements. Only when this link is strengthened, can content creativity and product production have a strong market and demand foundation, can high-quality products and large-scale production be produced, and can the new media industry really form a virtuous circle of the industry. However, the poor sales channel is one of the major defects of industrial development. the non closure of the industrial chain is an important factor leading to the lag of the development of new media industry. The problem of industrial chain lies in the two important links of originality and channel. Sales and broadcasting channel is the last link of the new media industry chain, which is directly related to the realization of the product value of the enterprise. It is the key to the sound development of the industry, but it is also the weakest link. How to improve the sales and broadcasting channels and help enterprises make money is a problem that the national new media industry base attaches great importance to. Therefore, when introducing projects, the base focuses on the introduction of production and broadcasting platform and communication channel projects, which are crucial to improve the industrial chain. On May 25, 2007, the base held a signing ceremony for establishing a strategic cooperation relationship with China Education Television, Beijing Television, China Mobile Communication Group Beijing Co., Ltd., cel Education Technology Co., Ltd. and Harvard Feiliu company, and won the new media business base of China Education Television, animation base of Beijing Television, animation copyright trading center and cartoon image Authorization center, Harvard Feiliu international communication (export) and copyright protection platform and other channel projects are settled. The introduction of these projects is an important measure for the national new media industry base to start with channels and build a complete industrial chain. The settlement of these projects will create good conditions for enterprises to gather in the base and make positive contributions to the development of cultural creativity and education industry in Beijing and even the whole country.

（2） Build industrial platform and industrial infrastructure

industrial infrastructure is relative to roads, warehouses, office buildings and other public infrastructure. It mainly refers to a series of public service platforms and network communication facilities with basic functions. Industrial infrastructure can be used through the network and has a wide range of radiation. Perfect industrial infrastructure plays a fundamental role in the healthy and rapid development of new media industry. the characteristics of new media industry determine that its development has high requirements and dependence on industrial infrastructure, but not on public infrastructure such as roads, warehouses and office buildings. In view of this, the national new media industry base will not follow the development mode of the traditional development zone. rise

Chinese PinYin : Bei Jing Shi Shi Xia Qu Da Xing Qu Guo Jia Xin Mei Ti Chan Ye Ji Di