i see(yuán lái rú cǐ)

essential information

Column introduction

The science and education channel of CCTV has a popular science column characterized by experimental experience. In the daily life that people are used to and turn a blind eye to, problems are found, and scientific inquiry is given through the investigation means of questioning hypothesis and experimental verification. The most attractive column idea of "so it is" is to solve scientific problems in life by means of interesting experiment and experience, to transfer scientific thinking, scientific methods and cultivate scientific spirit in a relaxed and pleasant program form, so as to realize the transformation of popular science communication from simply instilling knowledge to cultivating scientific thinking methods. "So it is" column is close to people's life to do popular science. It makes the profound and complex scientific principles simple, easy to understand, understand and popular, and makes the audience feel the charm of science suddenly. It reflects the appeal of "scientific quality" of science and education channel. "So it is" column is created by the science and education channel "science and Technology Expo" column team. The team has high quality, many masters in editing and directing, and rich experience in making popular science programs. Especially in 2014, it has made great efforts to develop new ways of expression of popular science programs, and accumulated a lot of successful experience in using high-speed photography and other special technical means and experimental props to express popular science themes In order to accurately grasp the audience's psychological tendency, the author tries to find out a creative way of comprehensive utilization of various techniques, three-dimensional and multi-dimensional expression of scientific content. "So it is" focuses on the popularization of scientific knowledge, takes the studio as the main scene, innovates the "empirical" performance means of scientific experiments, aims at the scientific doubts and puzzles that people turn a blind eye to or specious in life, takes question posing and answer verification as clues, takes the host's role series, model demonstration and logical promotion as structures, and combines with the participation experience of volunteers, gives the following suggestions Scientific, correct and authoritative answers will eventually give people a "so it is" insight, popularize scientific knowledge, improve scientific literacy and advocate scientific life. to be close to people's life, to serve people's life and to interpret life problems are the core demands of "so it is". Through objective and scientific experiments, it is the goal of "so it is" to give the audience a referential answer.

Production staff

Producer Li Ming. In 2001, he worked as a reporter in the column "today's story". In 2002, he was transferred to the planning group of the comprehensive Department of the social education center. He participated in the intense preparatory work of the science and education channel, and witnessed the development of the science and education channel from scratch and from weak to strong. At the end of 2002, he was transferred to the special topic Department of science and technology to launch the "weather today" column, and became the first producer of the column. At the beginning of 2003, the science and Technology Department of the social education center set up a "special program group" and transferred the special program group to be the producer. Since 2009, he has been the producer of "science and Technology Expo" (now renamed "so it is").

Brief introduction of program verifier

Ma Xiaoshu host of CCTV science and education channel "so it is", winner of the most popular online award in 2011 Phoenix Satellite TV miss China global competition. Chinese name Ma Xiaoshu nationality Chinese nationality Han nationality place of birth: Xi'an, Shaanxi date of birth: April 4, 1986 professional verifier of CCTV "so it is graduated from Communication University of China

Program content

2010

So it is. How to deal with a fire in an oil pan? So it is. How to effectively eliminate cockroaches? So it is. How to set off firecrackers? So it is. So it is. How can children ride safely? So it is. So it is. So it is. How can children ride safely? So it is. So it is. So it is. Why is my hair easy to break? So it is. So it is. What kind of people do mosquitoes bite? So it is. So it is. It is. It is. It is. It is. It is used in issue 7, 2010 Is it dangerous to boil water in microwave oven? So it is. How to effectively prevent static electricity in issue 8 of 2010? So it is. How to kill flies in issue 9 of 2010? So it is. How to do with yellowing teeth in issue 10 of 2010? So it is. How to drink traditional Chinese medicine in issue 11 of 2010? I see. Is sneezing harmful? I see. How to wake up quickly after getting drunk? I see. No.14, 2010 where do my fleas come from? No.15, 2010 how to kill fleas most effectively

2011

Why do we like spicy food in the first issue of 2011? How many quilts and mites are there in the second issue of 2011? How dangerous is snoring in the third issue of 2011? Drive rats out of the house in the fourth issue of 2011? Carry out deratization in the fifth issue of 2011? The mistake of turning off the lights in the sixth issue of 2011? Which floor building is the most noisy in the seventh issue of 2011? How high pillow is suitable for you in the eighth issue of 2011? What about brake failure in the ninth issue of 2011 How to deal with a flat tire in the 10th issue of 2011? Can exercise eliminate fatigue more quickly in the 11th issue of 2011? Why do people get carsick in the 12th issue of 2011? How to distinguish the authenticity of RMB in the 13th issue of 2011? What kind of eggs are good in the 14th issue of 2011? What kind of eggs are good in the 15th issue of 2011? I want to sleep in the 16th issue of 2011? Why do cockroaches recruit in the 17th issue of 2011? How to reduce cockroaches effectively in the 18th issue of 2011 Less hair loss why can't I use a mobile phone when driving in 2011 issue 19 danger of drunk driving in 2011 issue 20 harm of inferior fireworks in 2011 issue 21 risk of shooting in 2011 issue 22 elimination of reptiles on the face in 2011 issue 23 how to choose donkey hide gelatin in 2011 issue 24 identification of true and false wild ginseng in 2011 issue 25 rapid birth of female rabbit in 2011 issue 26 son feeding of female rabbit in 2011 issue 27 domestication of wild rabbit in 2011 issue 28 20 How to choose wild Ganoderma lucidum in the 31st issue of 2011? Who knows the quality of Cordyceps in the 32nd issue of 2011? How to save fuel in the 33rd issue of 2011? Can tropical fruits be stored in the refrigerator in the 34th issue of 2011? Can vegetables be cleaned before they are put into the refrigerator in the 35th issue of 2011? The 37th issue of 2011? The secret of reptiles on the face in the 38th issue of 2011 Turn off the light and save electricity at random in the 39th issue of 2011; easily broken hair in the 40th issue of 2011; pillow height in the 41st issue of 2011; cockroach elimination in the 42nd issue of 2011; can pet dogs be drug dogs in the 43rd issue of 2011? how to effectively reduce noise in issue 44 of 2011 (Part 1) how to effectively reduce noise in issue 45 of 2011 (Part 2) how to sit in children's car in issue 46 of 2011 after brake failure in issue 47 of 2011 after tire burst in issue 48 of 2011 driving distraction in issue 49 of 2011 drinking wine without driving in issue 50 of 2011 how mosquitoes spend winter in issue 51 of 2011 (Part 1) how mosquitoes spend winter in issue 52 of 2011 What's the harm of second-hand smoke? What's the harm of second-hand smoke? What's the harm of second-hand smoke? What's the harm of second-hand smoke? What's the harm of second-hand smoke? What's the harm of second-hand smoke? What's the harm of second-hand smoke? What's the harm of second-hand smoke The most effective way to remove formaldehyde is to customize the 63rd car in 2011, behind the brake oil leakage in the 64th car in 2011, how to deal with the water in the brake disc in the 65th car in 2011, how to charge the electric car in the 66th car in 2011, the radiation in the 68th car in 2011, the shock absorber in the waist in the 69th car in 2011, the shock absorber in the waist in the 70th car in 2011, the hidden trouble of cigarette ends in the 71st car in 2011 No.72, No.73, No.74, NO.67, No.75, No.76, No.77, No.78, No.79, No.79, No.80 Virtual reality how many bacteria are in the kitchen in the 81st issue of 2011 how to kill the bacteria on the dishcloth in the 82nd issue of 2011 how can the cat catch mice in the 83rd issue of 2011 how can the cat catch mice in the 84th issue of 2011 why is it beautiful to wear high heels in the 88th issue of 2011 how can the cat catch mice in the 89th issue of 2011 The harm of high-heeled shoes can you break the stone pillar with bare hands how often do you change the toothbrush how to treat frostbite in summer can you still eat the honey put for a long time the hidden danger on the dishcloth of the 94th issue of 2011 (Part 1) the hidden danger on the dishcloth of the 95th issue of 2011 (Part 2) what kind of pickles can't be eaten in the 96th issue of 2011 the 96th issue of 2011

Chinese PinYin : yuán lái rú cǐ