yellow crane

yellow crane

Huang He is a person who has received much attention in the Internet. His real identity is the chairman of Jiangnan leather factory in Wenzhou, Zhejiang Province.

The reason for the popularity of yellow crane is that a "Divine Song" named "Jiangnan leather factory closed" was widely spread on the Internet. The song is adapted from a roadside advertisement for selling wallets, in which Huang He is described as a factory director who "eats, drinks, whores, gambles", "runs away with money" and "defaults on wages", and is scolded by many people in this way.

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The Divine Comedy "Jiangnan leather factory closed down" is popular. Let's talk about the story behind it

Recently, another Divine Song has become popular on the Internet. This is a very brainwashing ghost animal song "Jiangnan leather factory closed down" made by netizen "why do girls wear short skirts" according to a popular promotion recording of selling bags on the street all over the country. Its catchy level can be said to be addictive after listening to it once. besides being funny, you think of the words "Jiangnan leather factory closed down! Huang He, the boss, owes 350 million yuan for eating, drinking, whoring and gambling, and runs away with his sister-in-law. "Is that true? Who is the same man as Huang He?

Boss Huang He is a real man

One summer in 2002, Jiangnan holding group set up a leather factory in Wenzhou Industrial Park. This Jiangnan holding group is also a big company. As the only Chinese who has won the Eureka gold valve award twice, Huang Zuoxing, chairman of the board of directors, is not only good at developing valve technology, but also has a good business mind. He is really a person. in line with the principle of getting rich first and helping others to get rich later, Jiangnan holding group holds 50% of the shares of Jiangnan leather factory, and Huang He, Huang Zuoxing's nephew, holds 10% of the shares. He is the legal representative of Jiangnan leather factory, and after a few years, he has full power to operate Jiangnan leather factory. In fact, Jiangnan leather factory has been operating well. In 2010, the sales volume was 341 million yuan and the profit was 34.25 million yuan. At that time, a new factory was opened in Linhai, Taizhou, with an output value of 500 million yuan, accounting for 1 / 8 of the whole Jiangnan holding group. Until Huang He ran away, the business was in good condition. On April 4, 2011, Jiangnan leather factory posted a notice about the Tomb Sweeping Day holiday, while Huang He, the chairman of the factory, was still in front of the people. But the next day, the Yellow Crane suddenly evaporated from the human world and disappeared. So, the Yellow Crane ran away, it's true. as the saying goes, "once the yellow crane is gone, it will never return, and the white clouds will be empty for thousands of years.". a shareholder of the company sighed: "Huang He's mobile phone has always been accessible. Who would have thought he would escape?" It is said that the Yellow Crane's gambling habit in the song is also true. an employee of the company who has been following Huang He for many years said that Huang He likes gambling. Many people know that he often goes to other places to gamble. Pan, who has frequent business contacts with yellow crane, said that Jiangnan leather company certainly has no problem in operation. When the company reaches this point, it should be caused by Yellow Crane's gambling. according to a later investigation, it was Huang He who took part in a large amount of gambling abroad with the loan and lost everything. As for whether he took his sister-in-law with him, few people know. When his nephew ran away, he implicated his uncle Huang Zuoxing in paying Huang He's debts. According to Huang Zuoxing, after the thorough liquidation of Jiangnan leather factory, the Group paid off 126 million yuan of guarantee money with interest and 4 million yuan of workers' wages and unemployment benefits. The old Wenzhou factory was closed, and the coastal factory was restructured and upgraded. The group's focus was on China's nuclear power and military valve industry. "It's going to rain. My mother wants to remarry. If he doesn't succeed, he'll let him go." At that time, Huang Zuoxing had nothing to do with such a runaway nephew.

"Huanghe recording" becomes a fake gimmick

once the yellow crane is gone, it will never return, but his legend is still circulating in the rivers and lakes. in 2013, the director of Wenzhou factory, who had been missing for more than two years, suddenly changed and became the most popular person on the stall. because all over the country, all of a sudden, the sellers of leather bags began to play a recording of "Huang He owes 350 million yuan and runs away with his sister-in-law" to solicit business. I believe everyone is familiar with this popular advertisement: "Wenzhou, Zhejiang, the largest leather factory, Jiangnan leather factory has closed down! Huang He, the boss of XXX, owed 350 million yuan for eating, drinking, whoring and gambling, and ran away with his sister-in-law. We have no choice but to take our wallets for wages. The original price is more than 300, more than 200, more than 100 wallets, all 20 yuan, all 20 yuan! Huang He XXX, you are not human. We have worked hard for you for more than half a year. If you don't pay, you will return my hard-earned money and my hard-earned money! " because the advertising words are too straightforward and exciting, many people stop to look at the bags on the stands when they pass by, and ask the boss whether the running of Huang He is true. however, the brands of bags sold in these stalls are very miscellaneous. There is no sign of "Jiangnan leather" at all. There are no packaging, quality cards and so on. They are almost three non products. it turns out that some illegal traders who sell fake leather goods, after seeing the news of "yellow crane running away", turned it into a kind of stall sales mode, starting with the earliest cart and one or two big posters, and then gradually upgraded to the recording version and soundtrack version. The content of "Yellow Crane's sister-in-law" was also added later. nowadays, the curse has even become a popular online phrase, which is jokingly called "Yellow Crane style" by netizens. by inputting keywords such as "Jiangnan leather factory" and "wallet" on the online shopping website, you can find 6 or 7 products such as "manufacturers directly sell Jiangnan leather factory wallet", and information such as "Yellow Crane's escape sales mode makes thousands of yuan a day" is also spread on the Internet. The wholesale price of these so-called leather goods, which were originally priced at one or two hundred yuan but now only sold for 20 yuan, is basically only six or seven yuan, and a free "Yellow Crane recording" is also given. After the "Yellow Crane recording" became popular, Yu Xiaolong, the first recorder to record this recording, was a little flustered. He took the initiative to find the media and told the story behind the "Yellow Crane recording". in October 2012, a 30-40-year-old man walked into his shop with a strong smell of wine, sloppy clothes and poor Mandarin. When he said he wanted to record, he took out a wrinkled piece of paper from his body, on which was the manuscript of "Huanghe recording". Yu Xiaolong recalled that the words on the paper were funny, and he couldn't help laughing when he saw them. Looking at the slightly drunk man in front of him, he felt like a desperate employee. out of sympathy, he promised the man to record it free of charge, and the man gave him a wallet made of "Jiangnan leather" as a token of thanks. Unexpectedly, after that, more and more vendors asked him to record. He took about 100 orders and charged 130 yuan per minute. it was not until the media exposed the fraud of "Huanghe recording" in October 2013 that he realized that it was a false advertisement. So he quickly found the media, and solemnly said: "listen to the boss of Waitan, I will never dub for false advertisements in the future."

It's hype to appear on Weibo

However, it is probably because "Huanghe recording" is so magical that it has become popular on Weibo and has been adapted into many different versions. This is probably the latest version. but just a few years after Huang He, who was rumored to be in debt for hundreds of millions, disappeared, in December 2015, on Sina Weibo, a person who called himself "Huang He factory director" jumped out and announced, "our factory has not collapsed." He even sent out a picture of the workshop, trying to prove that the factory was running well. because what the netizen wrote in his microblog authentication was indeed "the director of Jiangnan leather factory in Wenzhou, Zhejiang", many netizens believed it and joked, "I witnessed the birth of a net star!" "How is my sister-in-law?" however, some careful netizens soon found that the female worker in the photo on the microblog in December was wearing short sleeves. The authenticity of the identity of the "yellow crane factory director" aroused many netizens' doubts. it turns out that in addition to uploading certification materials, there is also a way of "friends help to authenticate" in Weibo authentication. It's just to invite two friends who have been authenticated on Weibo to forward Weibo to help him confirm his identity information, and "Huanghe factory director" obtains authentication through the second way, which deceives netizens. relevant people in Wenzhou all said that the real Yellow Crane's debt in society is as high as several hundred million yuan, and it is impossible for him to appear on the Internet in such a high profile. Moreover, Jiangnan leather factory has already declared bankruptcy, and the theory of "no collapse" does not hold water at all. the relevant person in charge of Jiangnan holding group also confirmed that the real Yellow Crane did not appear at all, "the Yellow Crane on the microblog is purely personal malicious speculation, please don't believe it, so as not to be fooled." therefore, in January 2016, the account was frozen.

Legal risks may be implied

Wu Jiansheng, a lawyer of Zhejiang lanhui law firm, once said that it was normal for businesses to make gimmicks to attract consumers' attention. However, publicity shall be within the scope permitted by law and shall not damage the legitimate rights and interests of other organizations and units. The vendors in this incident misled consumers by fabricating and spreading false information, and sold and publicized commodities with false contents, which has violated the provisions of the advertising law. if the illegal income is more than 100000 yuan or the false publicity is repeated after two times of administrative punishment, the criminal responsibility can be investigated; if the total amount of selling fake and shoddy products is more than 50000 yuan, the crime of selling fake and shoddy products can also be suspected. in addition, some of the content in the recording of "Yellow Crane fleeing" is untrue, which is suspected of infringing the goodwill. Although "Jiangnan leather company" has gone bankrupt and liquidation, the main body does not exist, but its behavior seriously damages the reputation of Wenzhou businessmen, and the police may decide whether its behavior is illegal

Chinese PinYin : Huang He