Wang Tao

Wang Tao

Wang Tao, general manager and design director of Shanghai Ribao Industrial Co., Ltd.

Personal profile

Wang Tao, female, general manager and design director of "Bo" brand center of Shanghai Ribao Industrial Co., Ltd. Since joining "Bo" brand in 2004, with the support of Wang Weidong, chairman of nisbo industry, Wang Tao presided over the repositioning of "Bo" brand, successfully transforming "Bo" brand, which was originally full of romantic and idyllic atmosphere, into an intellectual and elegant fashion women's clothing brand combining western fashion with Eastern culture, and gained huge market recognition and harvest.

Personal experience

Wang Tao has a legendary life experience. As a child of eight banners, Wang Tao was sent to Japan for foster care since childhood. Later, he returned to Shanghai East China Normal University to study history. After graduation, he entered tokyomode, Japan's top fashion design institute. From the only student in the class who had no design experience at that time to an excellent graduate whose work won the graduation award, Wang Tao smoothly became a close assistant designer of Japan's top design master Junko Shino, and was highly valued by Junko Shino. During that period, he successively won five international fashion design awards, becoming an outstanding Chinese designer rarely seen in Japan. In order to pursue higher design ideals, Wang Tao chose to study in Europe a few years later. Later, he served as the chief designer of famous fashion women's wear brands in London and settled in the UK. In 2002, he was invited to return to China for development. the reason why she became a designer, Wang Tao said frankly that when she was young, she felt that she was not beautiful, so she would take the initiative to find beautiful things and think about what beauty is. These thoughts lay the aesthetic foundation for designers in the future. Wang Tao, who is gentle and amiable in appearance, sincere and kind-hearted in character, always brings warm feelings to others. However, she is tough, capable and resolute in work. She successfully leads her design team to create "Bo" brand again and again. From more than 100 stores when she joined "Bo" brand at the beginning, she has developed to more than 600 stores across the country today, nearly 1 year old Wang Tao said modestly that the market share of RMB 500 million came from the trust of the group leaders and the joint efforts of the team. Perhaps it is Wang Tao's complex life experience and bipolar personality that create her unique design concept, integrating beauty into the ordinary, and sublimating simplicity into simplicity. as the chief designer of "Bo" brand, Wang Tao has always been designing women's clothing works for independent women in the city to show their inner world and unique temperament. Wang Tao said that women's beauty is not necessarily reflected by pinching waist and lines. Just as she likes to drive off-road vehicles, in the rigid and broad off-road vehicles, women are more petite and feminine. Therefore, in Wang Tao's works, there are many rigid, simple and handsome lines and block collages, and these ingenious designs perfectly fit the body shape of the Oriental people, forming a unique Western elements, Chinese language "Bo" brand design concept. many of Wang Tao's design inspiration comes from people, and she often hopes to create the feelings of beauty in her mind for the people she sees. "A designer brand often serves a small group of people, and I have the opportunity to lead the" broadcast "brand to bring beauty to the public, which is particularly meaningful to me.". Today's urban women work and live in the urban forest, carrying forward the inner strong side and carefully covering up the gentle side. Wang Tao's design is the strong and soft part that touches the inner aesthetic of independent women, which can often cause strong inner resonance. This is also the reason why "Bo" brand has a large number of loyal consumers. Baidu Encyclopedia content is shared by netizens. If you find that your data content is inaccurate or incomplete, you are welcome to use your own data service (free) to participate in the correction. Go to > > now

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