Li Kangnian

Li Kangnian

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Li Kangnian (1898-1964), formerly known as Li Liangkang, was born in Ningbo, Zhejiang Province. He was a businessman in his youth and worked in Ningbo and Shanghai successively.

Profile

After the September 18th Incident and the January 28th incident, when the country was in dire straits, he took the couplet of "forbearance makes the upper country become a barbarian; lead the heroes of the Central Plains to return to our country" as his motto. In order to boycott Japanese products and promote Chinese products, he presided over the establishment of "Jiuchang Chinese products united market" at the intersection of Fujian Road, East Nanjing Road. He then drafted the plan to set up China national products company, and in 1933, he raised funds to set up "Shanghai China National Products Company" at Nanjing Road (East Nanjing Road East East China Sea building). He served as deputy manager and manager for 20 years. The company's call to "invite Chinese people to use Chinese goods" has achieved great results. It not only makes the company's business prosperous, but also drives many domestic manufacturers to sell a large number of domestic goods. In the 30 years of the Republic of China, after the Japanese army invaded the concession, it resisted the pressure of Japanese companies to sell Japanese goods and maintained the principle of monopolizing domestic goods. in addition to operating the national products company, he also established and took over three factories. He served as the manager of cuizhong towel factory, the chairman and general manager of China clock factory, and the chairman of Hongfu socks factory. He believes that the problem of product quality "is the key to the long-term existence of an enterprise.". Produced by the clock 414 towel. Three five brand clock, dog head brand socks are famous brand products. after liberation, Shanghai joined the Democratic National Construction Association, and was elected vice chairman of the Consultative Committee of the first people's Congress of Huangpu District in 1951 and the first people's representative of the city in 1954. In the same year, he applied for approval of public-private joint venture on behalf of the above three factories and became an "old joint venture".

Life experience

Li Kangnian (1898-1963) was born in Ningbo, Zhejiang Province. His father, Li Guopan, was a scholar at the end of the Qing Dynasty. In his youth, Li Kangnian was taught strictly by his father, which laid a good foundation of ancient Chinese prose and calligraphy. In 1913, he worked as an apprentice in Ningbo Dachang paper company, and was appointed as the manager of the store after he was fully trained. During his term of office, he was determined to reform and adopted the improved Chinese style account book, which was rare at that time. In 1921, Li Kangnian served as secretary of Ningbo cotton exchange for four years. In 1925, he was introduced to Shanghai as the chief of the general affairs section of China chemical industry society, which was founded by the patriotic industrialist Fang Yexian. He began to meet Huang Yanpei, Hu Juewen, Peng Yanfang, Xu Yongzuo and other celebrities in the industrial and commercial circles. In 1931, after the September 18th Incident, Li Kangnian, 33, was determined to wash away the national humiliation and save the motherland. He wrote "forbearance makes the country become a barbarian? "Return my mountains and rivers to the heroes of the Central Plains". He believes that to save China's poverty, we must revitalize China's industry. "Saving the country through industry" was a patriotic slogan put forward by many progressive industrialists and businessmen at that time, and put it into action. Li Kangnian put forward a proposal to gather domestic factories and set up joint stores to promote the sales of domestic products. This proposal was adopted by Fang Yexian and entrusted to Li Kangnian. Li Kangnian immediately contacted with the domestic products factory, and formed the "nine factories temporary United shopping mall of domestic products" with the participation of nine factories, including China chemical industry society, Meiya silk weaving factory, Wuhe weaving factory, Huasheng Electric Appliance Factory, Hongxing cloth factory, Huachang steel (aluminum products) factory, Zhonghua enamel (enamel) factory, yapur light bulb factory and Huafu hat factory. He also found the former site of Qihua company in Nanjing Road and Fujian road as an example The venue was officially opened on the anniversary of the September 18th Incident in 1932. At that time, inspired by patriotism, the masses were willing to buy domestic products, so the business was very prosperous, and the business never declined. From this, Li Kangnian saw the long-term development prospect of setting up a fixed sales Mall for domestic products. He once again drafted a plan for setting up a Chinese national product company. With the consent and support of Fang Yexian and Li Zufan, he raised 100000 yuan and rented the shop and the second floor of the mainland shopping mall on Nanjing Road (later renamed as Cishu building, today's Donghai building), which was named "Shanghai China National Mall" The company was officially opened in February 1933. At last, it was listed as one of the four largest companies in Shanghai with Yongan, Xianshi and Xinxin. In 1937, Hongxing hosiery factory, which produced "dog head brand" hosiery factory in Shanghai, encountered difficulties due to poor management. Li Kangnian raised funds to take over and became chairman of the board of directors. After rectification, its sales improved greatly. In 1941, after the outbreak of the Pacific War, the Japanese invaders entered the Shanghai concession and hated the Chinese national products company, which boycotted Japanese products and advocated domestic products. One day, a Japanese businessman brought two armed Japanese soldiers to the purchase department of China national products company to make a quarrel and wantonly demanded to sell Japanese goods. They fiercely asked Li Kangnian, "are you Li Kangnian? We ask you, why are you discriminating against Japanese businessmen and hostile to the imperial army?" It's very arrogant. Li Kangnian said to them with an air of complacency: "you misunderstood. I tell you that when our company was established, it stipulated in its articles of association that it only sold domestic goods, not foreign goods, not only Japanese goods, but also other British goods, American goods and French goods. It is stipulated in the articles of association, so the signboard is called China national products company, not China department store. China National Products Corporation is a company limited by shares. As an agent, I have no right to do business other than those stipulated in the articles of association. Just imagine that there is a shop in your country that specializes in selling domestic goods, but it can't sell foreign goods, too? "The Japanese businessmen were so frustrated that they had to stare at Li Kangnian fiercely. Then they stood up and left with two Japanese soldiers. Li Kangnian's patriotic action is praised and praised by people. in order to deal with the Japanese invasion and refuse to sell Japanese goods on a commission basis, Li Kangnian set up a secret room on the third floor of the company, where he met friends and directors of the company to have dinner together, discuss state affairs and discuss countermeasures. In the future, he stipulated that he would have dinner once a week and take famous stars to have dinner together. After the victory of the Anti Japanese War, Li Kangnian, Wang Xingyao and others participated in the banquet, which expanded to more than 500 people. in order to win in the competition on the famous Nanjing Road, Li Kangnian's China national products company must have its own business characteristics. He advertised in major newspapers with exciting patriotic words and hung on the thoroughfare with a huge slogan of "please Chinese use Chinese goods". This not only matched the political situation at that time, but also inspired the patriotic enthusiasm of the general public, and achieved great results. In addition to the best-selling domestic goods, it also absorbs the consignment goods of domestic manufacturers, pays after-sales, and specially opens the window to display all kinds of new products. Li Kangnian also strictly required the sales staff to be familiar with their own business, introduce the knowledge of goods to customers warmly, wear the company badge with serial number on the counter, dress neatly and treat customers politely. He also set up a "99 shopping mall" to tie several small commodities together. The price is 0.99 yuan, that is, less than one yuan. Although some of them are at a loss, they can sell some unsalable goods together. In this way, they give customers the impression that the price of domestic products is low and win people's praise. Li Kangnian also held fashion exhibitions in the company to attract customers. Later, he set up a large-scale catering department in China national products company to provide food and wine. He also hired famous chefs of the Qing court to guide cooking techniques with high salary, and the price was only for cost saving. Attract a large number of diners, browse in the shopping mall after dinner and buy some daily necessities. He also delivered the goods to the door, collected the money on delivery, issued gift certificates, and delivered the wedding and funeral rites on behalf of others. Li Kangnian set up two branches in Shanghai Xiaodongmen and Xinzha Road, and another branch in Changsha, Hunan Province. In China National Products Corporation, Li Kangnian first established a sound accounting system and adopted double entry bookkeeping. In 1937, Li Kangnian founded the cuizhong towel factory. He was the manager himself, and his nephew Lin Bingwei was the deputy manager. He told Lin: "the most important thing to pay attention to is product quality. Hangzhou Xiaoquan scissors, Hu qingyutang medicinal materials and so on are all famous for their quality. We must establish a long-term reputation for our products, that is, to make a brand. It's better to set the price a little higher, but the quality must be guaranteed. " Therefore, the quality of Zhongpai 414 towel produced by cuizhong towel factory wins. It turned out that the bell sign was the name of the towel, and 414 was just the item number of the towel. Later, because the towel was of good quality and was used by the people, they spread the wrong idea that Li Kangnian deliberately named 414, which meant "have a try". in order to improve the quality of Zhongpai 414 towel, Li Kangnian tried his best to choose high-quality brand cotton yarn. Even when the supply of high-quality yarn was not good enough, he would never give up. Instead, he would negotiate with a small cotton mill and use high-quality cotton to order. In terms of yarn count selection, he stipulated 16 yarns as warp, 20 yarns as weft and 32 yarns as fuzz. This kind of towel tissue was not found in ordinary towels at that time. According to Li Kangnian, the purpose of using 16 yarns as warp and 20 yarns as weft is to increase the fastness of towel. However, roving also has shortcomings and is easy to harden, so he uses 32 yarns for fuzzing. In this way, the towel is durable and soft. China clock factory was founded by Li Kangnian in 1947 with the support of Fang Yexian. When he was the general manager of China clock factory, he hired an engineer surnamed Ruan to design and manufacture "three five" wall clocks and desk clocks with thin shaft core, low friction and 15 days of winding at a time. This kind of clock uses the movable pendulum device, when it can move backward and forward, it can move continuously even though the hanging pendulum is askew. For this reason, Li Kangnian used two advertising phrases: "hang crooked, although crooked, dial backward, dial forward." reflect

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